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Free Technology Tools - SBDC EGC 2011

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Free Technology Tools - SBDC EGC 2011

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Free Technology Tools for Better Engagement, Efficiency & Cost Controls.
The internet has many tools to help improve your productivity, organization, client collaboration and marketing – all for FREE. Are you taking advantage of these tools? In this fast-paced session, participants will be introduced to online tools for your day-to-day business processes, including alternatives to big-name software packages. We’ll cover what the tools can do for you and where to get them. Don’t miss this opportunity to explore new ways to solve common problems with uncommon tools.

Free Technology Tools for Better Engagement, Efficiency & Cost Controls.
The internet has many tools to help improve your productivity, organization, client collaboration and marketing – all for FREE. Are you taking advantage of these tools? In this fast-paced session, participants will be introduced to online tools for your day-to-day business processes, including alternatives to big-name software packages. We’ll cover what the tools can do for you and where to get them. Don’t miss this opportunity to explore new ways to solve common problems with uncommon tools.

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Free Technology Tools - SBDC EGC 2011

  1. 1. Free Technology Tools for Better Engagement, Efficiency & Cost Controls Jennifer Reissaus, MAS Advertising Specialties Alliance Duquesne University Small Business Development Center Entrepreneur's Growth Conference May 12, 2012
  2. 2. Free Technology Tools
  3. 3. Free Technology Tools <ul><li>Content will be available for download. </li></ul>
  4. 4. Free Technology Tools Overview <ul><li>Marketing </li></ul><ul><li>Organization </li></ul><ul><li>Doing / Seeing Stuff </li></ul><ul><li>Alternatives to Big Software </li></ul><ul><li>Collaboration Tools </li></ul>
  5. 5. Free Technology Tools <ul><li>Marketing </li></ul><ul><li>Organization </li></ul><ul><li>Doing / Seeing Stuff </li></ul><ul><li>Alternatives to Big Software </li></ul><ul><li>Collaboration Tools </li></ul>
  6. 6. Marketing - Slideshows
  7. 7. Slideshare
  8. 8. Slideshare
  9. 9. Slideshare By Category By Tag
  10. 10. Slideshare
  11. 11. Slideshare
  12. 12. Slideshare Useful content = more views
  13. 13. Slideshare Don’t forget your contact information!
  14. 14. Slideshare <ul><li>PowerPoint presentations, OpenOffice files, Word documents, Adobe PDF Portfolios and Keynote (for Mac users) </li></ul><ul><li>Stored online; share publicly or privately (PRO only.) </li></ul><ul><li>Add audio to make a webinar . </li></ul><ul><li>www.slideshare.net </li></ul>
  15. 15. Slideshows <ul><li>How could you use slideshows? </li></ul><ul><li>Useful information that speaks to your target market </li></ul><ul><li>Customer-specific presentation </li></ul><ul><li>Case study collection </li></ul><ul><li>What’s new in your industry </li></ul><ul><li>??? </li></ul>
  16. 16. Marketing – Stock Images
  17. 17. crestock
  18. 18. crestock Read this!
  19. 19. crestock <ul><li>www.crestock.com </li></ul>
  20. 20. iStockphoto Free Photos! Free Vector Files! Free Audio! Free Video! Free Flash!
  21. 21. iStockphoto
  22. 22. iStockphoto Read this!
  23. 23. iStockphoto
  24. 24. iStockphoto <ul><li>www.istockphoto.com </li></ul>
  25. 25. Marketing - Surveys
  26. 26. Surveys - Zoomerang
  27. 27. Zoomerang
  28. 28. Zoomerang
  29. 29. Zoomerang <ul><li>zoomerang.com </li></ul>
  30. 30. Surveys - SurveyMonkey
  31. 31. Surveys - SurveyMonkey
  32. 32. Surveys - SurveyMonkey
  33. 33. SurveyMonkey <ul><li>surveymonkey.com </li></ul>
  34. 34. Marketing - Surveys <ul><li>How can you use surveys? </li></ul><ul><li>- Vote on golf tournament prizes </li></ul><ul><li>- Choose apparel styles </li></ul><ul><li>- Ask subscribers to choose next article topic </li></ul><ul><li>- ???? </li></ul>
  35. 35. Marketing - Email
  36. 36. Email Marketing - MailChimp
  37. 37. Email Marketing - MailChimp <ul><li>List Management </li></ul><ul><li>Templates </li></ul><ul><li>Autoresponders </li></ul><ul><li>Segmented lists </li></ul><ul><li>Unlimited images </li></ul><ul><li>And more…. </li></ul>
  38. 38. Marketing - Email <ul><li>mailchimp.com </li></ul>
  39. 39. Free Technology Tools <ul><li>Marketing </li></ul><ul><li>Organization </li></ul><ul><li>Doing / Seeing Stuff </li></ul><ul><li>Alternatives to Big Software </li></ul><ul><li>Collaboration Tools </li></ul>
  40. 40. Organization – Bookmark in the Cloud <ul><li>“ The term cloud is used as a metaphor for the Internet, based on the cloud drawing used to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents.” - www.wikipedia.org </li></ul><ul><li>Cloud = Internet = Online </li></ul>In the Cloud????
  41. 41. Organization – Bookmark in the Cloud <ul><li>del.icio.us </li></ul><ul><li>OR </li></ul><ul><li>www.delicious.com </li></ul>
  42. 42. delicious Plays nice with Firefox …… and with Internet Explorer ……
  43. 43. delicious
  44. 44. delicious Or - Right Click to see the dialog box Use the button
  45. 45. delicious
  46. 46. delicious Tags, not folders In the cloud – access anywhere
  47. 47. Organization – Web Notebooks / Clippers
  48. 48. Zoho Notebook <ul><li>Clip portions of web screens or entire screens </li></ul><ul><li>Text & Images </li></ul><ul><li>Organize into notebooks </li></ul><ul><li>Sections within notebooks </li></ul><ul><li>Stored in the Cloud </li></ul>
  49. 49. Zoho Notebook
  50. 50. Zoho Notebook Right Click to see the dialog box
  51. 51. Zoho Notebook Or use Quick Link
  52. 52. Zoho Notebook
  53. 53. Zoho Notebook <ul><li>notebook.zoho.com </li></ul>
  54. 54. Evernote
  55. 55. Evernote Finds text in graphics!
  56. 56. Evernote <ul><li>Shines as a capture tool </li></ul><ul><li>Replaces notebooks / scraps of paper / napkins / Post-It notes </li></ul>
  57. 57. Evernote <ul><li>Shines as a capture tool </li></ul><ul><li>Replaces notebooks / scraps of paper / napkins / Post-It notes </li></ul>
  58. 58. Evernote <ul><li>Sync between online / desktop / mobile device </li></ul><ul><li>Free iPod/iPhone App </li></ul><ul><li>Android now available </li></ul>
  59. 59. Evernote <ul><li>www.evernote.com </li></ul>
  60. 60. Organization – Web Notebooks / Clippers <ul><li>How can you use Web Notebooks? </li></ul><ul><li>- Collect information on clients / prospects </li></ul><ul><li>- Collect information on upcoming events </li></ul><ul><li>- ???? </li></ul>
  61. 61. Organization – Email <ul><li>Email – use the filters! </li></ul><ul><li>“ Filter” or “Organize” or “Rules” </li></ul><ul><li>Automatically send emails to folders (or tag) based on sender, subject, etc. </li></ul>
  62. 62. Organization - Email <ul><li>Email – view by Thread / Conversation Topic </li></ul><ul><li>- Read entire thread before commenting </li></ul><ul><li>- Keep track of the conversation </li></ul>
  63. 63. Organization - Email Before
  64. 64. Organization - Email After
  65. 65. Organization - Email How to (MS Outlook):
  66. 66. Organization – To-Do Lists
  67. 67. CheckVist
  68. 68. CheckVist
  69. 69. CheckVist
  70. 70. CheckVist <ul><li>Multiple Lists </li></ul><ul><li>Nested Lists / collapse-expand </li></ul><ul><li>Due Dates / view by due date </li></ul><ul><li>Tags / view by tag </li></ul><ul><li>Color tasks to show priority </li></ul><ul><li>Search for text, tags, due dates – in one list or across all lists </li></ul><ul><li>New features added based on user voting </li></ul>
  71. 71. CheckVist <ul><li>www.checkvist.com </li></ul>
  72. 72. Finding a Meeting Time
  73. 73. When Is Good
  74. 74. Finding a Meeting Time <ul><li>www.WhenIsGood.net </li></ul>
  75. 75. Free Technology Tools <ul><li>Marketing </li></ul><ul><li>Organization </li></ul><ul><li>Doing / Seeing Stuff </li></ul><ul><li>Alternatives to Big Software </li></ul><ul><li>Collaboration Tools </li></ul>
  76. 76. Doing / Seeing – Transferring Large Files
  77. 77. Transferring Large Files <ul><li>File Transfer / Share </li></ul><ul><li>File Sync – between multiple computers </li></ul><ul><li>Online Backup – FREE to 2GB </li></ul><ul><li>Version History </li></ul><ul><li>Premium plans available </li></ul><ul><li>www.dropbox.com </li></ul>
  78. 78. Transferring Large Files <ul><li>FREE – 5GB storage </li></ul><ul><li>Send files up to 25MB ea. </li></ul><ul><li>Premium plans available </li></ul><ul><li>www.box.net </li></ul>
  79. 79. Transferring Large Files <ul><li>FREE – Send files up to 100MB ea </li></ul><ul><li>Premium plans available </li></ul><ul><li>www.yousendit.com </li></ul>
  80. 80. Doing / Seeing – Screen Capture <ul><li>OLD WAY </li></ul><ul><li>PrintScreen – Copies full screen image to clipboard. (Then paste to image editing tool to crop, crop, recopy, insert into document.) </li></ul><ul><li>Alt-Printscreen – Copies active window image to clipboard. </li></ul><ul><li>Right-click on image – Download image as saved file. Insert file into document. </li></ul>
  81. 81. Doing / Seeing – Screen Capture <ul><li>NEW WAY </li></ul><ul><li>Snippy – </li></ul><ul><li>- Draw around exact portion of screen needed – automatically copies to clipboard (then paste into document.) </li></ul><ul><li>- Press shift to draw rectangle instead of free-form. </li></ul><ul><li>- www.bhelpuri.net/Snippy/ to download & install </li></ul>
  82. 82. Snippy
  83. 83. Snippy
  84. 84. Snippy <ul><li>Download executable (snippy.exe) to your hard drive. </li></ul><ul><li>Add a shortcut to the executable to startup folder. </li></ul><ul><li>Click on Snippy icon in SystemTray to use. </li></ul>
  85. 85. Doing / Seeing - Creating PDF Files <ul><li>Installs as a printer </li></ul>
  86. 86. CutePDF
  87. 87. CutePDF
  88. 88. CutePDF <ul><li>Universally-readable format </li></ul><ul><li>CutePDF.com </li></ul>
  89. 89. Doing / Seeing Shortening URLs <ul><li>http://ppai.org/NR/rdonlyres/50D28EED-E869-47EC-8563-4E1DC4DF3A0D/0/DimensionalMailings.pdf </li></ul>
  90. 90. Doing / Seeing Shortening URLs
  91. 91. TinyURL Customize your link
  92. 92. TinyURL
  93. 93. TinyURL
  94. 94. bit.ly
  95. 95. bit.ly Log In to customize your link.
  96. 96. bit.ly Reports Click Traffic
  97. 97. Free Technology Tools <ul><li>Marketing </li></ul><ul><li>Organization </li></ul><ul><li>Doing / Seeing Stuff </li></ul><ul><li>Alternatives to Big Software </li></ul><ul><li>Collaboration Tools </li></ul>
  98. 98. Alternatives to MS Office
  99. 99. Alternatives to MS Office - OpenOffice Word Powerpoint Excel Access Visio
  100. 100. OpenOffice <ul><li>Opens Microsoft Office files </li></ul><ul><li>Save as Microsoft Office files </li></ul><ul><li>Windows, Linux, Mac version </li></ul><ul><li>Files stored locally </li></ul><ul><li>www.OpenOffice.org </li></ul>
  101. 101. Alternatives to MS Office - Google Docs <ul><li>More than a search tool….. </li></ul>
  102. 102. Google Docs
  103. 103. Google Docs
  104. 104. Google Docs Word Powerpoint Excel Publisher
  105. 105. Google Docs <ul><li>Opens Microsoft Office files </li></ul><ul><li>Save as Microsoft Office files </li></ul><ul><li>Files stored in the Cloud / Export to local drive </li></ul><ul><li>docs.Google.com </li></ul>
  106. 106. Zoho Powerpoint Excel Project Word Access
  107. 107. Zoho <ul><li>Opens Microsoft Office files </li></ul><ul><li>Save as Microsoft Office files </li></ul><ul><li>Files stored in the Cloud / Export to local drive </li></ul><ul><li>Use Google Gears for offline access </li></ul><ul><li>- Many apps to explore! </li></ul><ul><li>- Zoho.com </li></ul>
  108. 108. Alternatives to Adobe Photoshop
  109. 109. Photoshop Alternatives – The GIMP <ul><li>The GNU Image Manipulation Program </li></ul><ul><li>Closest free alt. to Photoshop </li></ul><ul><li>Windows, Unix, Mac </li></ul><ul><li>Great tutorials </li></ul><ul><li>www.gimp.org </li></ul>
  110. 110. Photoshop Alternatives – The GIMP
  111. 111. Photoshop Alternatives – paint.net <ul><li>Another close alt. to Photoshop </li></ul><ul><li>Windows </li></ul><ul><li>Great tutorials </li></ul><ul><li>www.getpaint.net </li></ul>
  112. 112. Photoshop Alternatives –paint.net
  113. 113. Alternatives to Adobe Illustrator
  114. 114. Inkscape
  115. 115. Illustrator Alternatives – Inkscape <ul><li>Opens SVG, SVGZ (zipped SVG), PDF, and AI files </li></ul><ul><li>Other file types with assistance (EPS, CDR, CGM, SK1) </li></ul><ul><li>Save as SVG, SVGZ, PDF, Postscript/EPS/EPSi, AI </li></ul><ul><li>www.inkscape.org </li></ul><ul><li>wiki.inkscape.org </li></ul>
  116. 116. Free Technology Tools <ul><li>Marketing </li></ul><ul><li>Organization </li></ul><ul><li>Doing / Seeing Stuff </li></ul><ul><li>Alternatives to Big Software </li></ul><ul><li>Collaboration Tools </li></ul>
  117. 117. Collaboration Tools
  118. 118. Collaboration Tools <ul><li>Why? </li></ul><ul><li>Keeps everyone informed. </li></ul><ul><li>Easier for the client – no repetitive e-mails, everything is in one place. </li></ul><ul><li>If a client project – you get insight into decision makers & decision process. </li></ul>
  119. 119. Collaboration Tools – Zoho <ul><li>Collaboration integrated into many Apps </li></ul><ul><li>www.zoho.com </li></ul>
  120. 120. Collaboration Tools – Google docs / Shared Spaces <ul><li>sharedspaces.googlelabs.com </li></ul><ul><li>Google labs app </li></ul>
  121. 121. Collaboration Tools – SpringNote <ul><li>springnote.com </li></ul>
  122. 122. Collaboration Tools <ul><li>How would you use a collaboration tool? </li></ul><ul><li>Develop client’s brochure content / wording / design </li></ul><ul><li>Design promotional campaign – timelines, content, responsibilities </li></ul><ul><li>????? </li></ul>
  123. 123. Real-Life Scenario Receive meeting request Create project plan Survey recipients about topics Brainstorm Ideas for next presentation Research & bookmark content Create presentation Snip visual content from Web Pull Clipart Post presentation Shorten link URL Find meeting time Collaborate Create custom background Email presentation link Clip Web Content (with permission)
  124. 124. Free Technology Tools <ul><li>Top 3 you will use </li></ul><ul><li>& How you will use them </li></ul>
  125. 125. Free Technology Tools <ul><li>Where do I find this stuff? </li></ul>
  126. 126. lifehacker
  127. 127. lifehacker Search for #hivefive + subject
  128. 128. lifehacker 1. CallForContenders 2. Results 3. Followup
  129. 129. lifehacker Read the comments!
  130. 130. lifehacker <ul><li>lifehacker.com </li></ul>
  131. 131. dogpile
  132. 132. dogpile
  133. 133. dogpile
  134. 134. dogpile <ul><li>dogpile.com </li></ul>
  135. 135. Kim Komando
  136. 136. Kim Komando
  137. 137. Kim Komando <ul><li>komando.com </li></ul>
  138. 138. Where to get this presentation <ul><li>http://slidesha.re/TechToolsEGC2011 </li></ul>Questions?
  139. 139. Free Technology Tools <ul><li>Please fill out the Evaluation Form </li></ul><ul><li>Thanks for attending </li></ul><ul><li>http://slidesha.re/TechToolsEGC2011 </li></ul>Jennifer Reissaus, MAS Advertising Specialties Alliance [email_address] www.asalink.com MarketingThatSticks.com

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