Six expert tips for businesses using Instagram for B2B marketing. Check out our fact sheet for more on using Instagram for B2B: asabell.co.uk/instagram-and-b2b-the-facts

1. Insta-marketing
success in a flash.
Six expert tips for businesses
using Instagram.
A B2B guide.

2. Want to generate lots of
engagement across the
business community?

3. How about putting your
brand in the frame
for sales?

4. Instagram
is just what you’re
looking for.

5. Woah there.

6. Instagram’s for hipsters taking
pictures of ‘taches, surely?

7. Nope.

8. Instagram is an image and
video-sharing community
of more than 500 million people.

9. And you’re missing a trick if
you think it’s a purely
customer-facing channel.

10. Already, 85% of top
brands have joined the
Instagram party.

11. Plus, as more brands
use it to showcase
themselves…

12. …Instagram’s value as a
place for brands to find out
about brands just grows.

13. There are 400
million people in
the Instagram frame.

14. 40% of all
internetusers.

15. 90% of Instagram
users are under 35.

16. And 53% of all 18-29
year olds use Instagram.

17. That’s a readymade,
growing, thriving market.

18. Right under your
nose.

19. Get the picture about Instagram
for B2B: check out our free
fact sheet.

20. Okay, we’re
coming in for the
close up now.

21. Strike a pose.

22. And let’s get to it.

23. Vogue.

24. Here are six reasons you
need to show your best
side on Instagram.

25. 1.

26. Instagram is a brilliant
way to build your
brand audience.

27. Half of all Instagram
users follow brands.

28. HALF.

29. That’s morethan any other
social network.

30. Smile for
the camera.

31. 2.

32. B2B brands on Instagram
achieve more engagement
than on any other
social network.

33. It has a per-follower
engagement of 4.21.

34. 58 times higher
than Facebook.

35. And 120 times higher
thanTwitter.

36. Image-in that.

37. 3.

38. Already, 40% of the 1,000
most-shared videos
on Instagram come
from brands.

39. You need to start telling
your story through
images…

40. Work it,
baby, work it.

41. 4.

42. Tell your brand
story right…

43. …showcase your
brand personality…

44. …and your Instagram
followers will advocate
for you.

45. Really?

46. Yep, they’ll spread the
word for you.

47. FORYOU.

48. 5.

49. Instagram has features
especially created
for businesses.

50. Instagram’s business
profiles provide key contact
details for customers…

51. They revealhow your
posts are performing…

52. And they unlock insights
about your audience.

53. HOLDTHAT POSE…

54. And relax.

55. 6.

56. Alongside your
visual brand story…

57. …you can set up
paid ads.

58. Paid ads are an
easy way to reach
a wider audience.

59. Get people to
zoom in on your
highlighted image
or video.

60. Encourage click-throughs
to your other content.

61. And ad set-up is a snap, thanks
to Instagram’s integration with
Facebook Business Manager.

62. Get in the frame with Instagram
for B2B: have a look at our
free fact sheet.

63. Okay, now
capture this.

64. Four shocking
Instagram mistakes
you need to avoid.

65. 1.

66. Don’t ever try to sell
to your followers.

67. Never.

68. NEVER EVER.

69. Got that?

70. People come for
great pictures
and interesting stories.

71. They come to experience
your brand.

72. Pushing products will
drive them away.

73. 2.

74. Don’t ignore
your audience.

75. Take timeto read
comments and interact.

76. Investin
the community.

77. Not ‘talking’ to your followers
creates negative perceptions
and they’ll leave you.

78. 3.

79. Don’t ever think you can put
your Instagram approach
in a template.

80. Or a spreadsheet.

81. We hate spreadsheets.

82. Recycling
stock photos
just won’t cut it.

83. Instagram users are
artistically-minded.

84. And want to see a
range of interesting
images and videos.

85. Take the time to
experiment.

86. Work out what your
audience likes and watch
your engagement
go through the roof.

87. 4.

88. Don’t forget to make
the most of hashtags,
locations and handles.

89. Posts that include
another handlegain
56% more engagement.

90. Posts with at least
one hashtagget
12.6% more engagement.

91. And posts with a
locationcreate
79% more engagement.

92. Baby, you’re
looking beautiful.

93. The camera
lovesyou.

94. You’re ready
to go.

95. Get in the frame with
Instagram for B2B: have a look
at our free fact sheet [LINK].
Get in the frame with Instagram
for B2B: have a look at our free
fact sheet.

96. Send your B2B social media
questions our way, and we’ll put
you in the picture.