Retail Formats
Retail Formats refers to the various formats
of selling retail. This includes
• brick-and-mortor retail for...
It is a retail establishment with a building open to the public which offers a wide
range of consumer goods such as clothi...
MALL MANAGEMENT
A standard definition of Mall
Management could be like “An advanced
Building Management System” which incl...
Mall management broadly includes
1.Positioning of mall
• Refers to location of mall.
• based on demographics,
psychographi...
2.Zoning
Formulating the Right Tenant Mix and Its
Placement in a Mall
• Tenant mix refers to the combination of
retail sho...
3. Promotions and marketing
• Activities like food festivals,
handicraft exhibitions and
celebrity visits increase foot
tr...
4.Facility management
• integration of people, place, process and
technology in a building.
• infrastructure mgt
• ambianc...
5. Financial management
• cash receipts and collection of income
• developing accounting systems
• annual property budget
...
Issues Related to Mall Management
• Lack of Feasibility/Market Research
• Zoning
• Design Issues
• Few Promotional Activit...
retail formats and mall management
retail formats and mall management
Nächste SlideShare
Wird geladen in …5
×

retail formats and mall management

1.163 Aufrufe

Veröffentlicht am

mba retail marketing

Veröffentlicht in: Business, Unterhaltung & Humor
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

retail formats and mall management

  1. 1. Retail Formats Retail Formats refers to the various formats of selling retail. This includes • brick-and-mortor retail formats and • online retail formats
  2. 2. It is a retail establishment with a building open to the public which offers a wide range of consumer goods such as clothing, housewares, furniture and appliances. It typically offers a choice of multiple merchandise lines, at variable price points, in different product categories. Certain department stores are further classified as discount stores. Big-box stores and hypermarkets have become a modern equivalent to historical department stores DEPARTMENT STORES This retail format is best represented by a small store carrying very specialized and often high-end merchandise. In many cases a boutique is a full-service retailer following a full-pricing strategy offering customers an easy purchase experience. Convenience is offered in many ways including through easily accessible store locations, small store size that allows for quick shopping, and fast checkout. The product selection offered by these retailers is very limited and pricing can be high. CONVENIENCE STORES A store that combines a supermarket and adepartment store. A gigantic retail facility that carriesa big range of products under one roof, including fresh groceries and apparel. When planned,constructed and executed correctly, hypermartcaters to all routine weekly shopping needs in one trip HYPERMARKET
  3. 3. MALL MANAGEMENT A standard definition of Mall Management could be like “An advanced Building Management System” which includes various aspects of running a mall such as Positioning,Zoning,Facilitiesmanagement, Finance management, Marketing , Corporate Social Responsibility, customer service etc….
  4. 4. Mall management broadly includes 1.Positioning of mall • Refers to location of mall. • based on demographics, psychographics, • income levels, competition in neighboring areas
  5. 5. 2.Zoning Formulating the Right Tenant Mix and Its Placement in a Mall • Tenant mix refers to the combination of retail shops occupying space in a mall • Zoning refers to the division of mall space into • zones for the placement of various retailers.
  6. 6. 3. Promotions and marketing • Activities like food festivals, handicraft exhibitions and celebrity visits increase foot traffic and in turn sales volumes • Eg:-Ansal plaza, New delhi
  7. 7. 4.Facility management • integration of people, place, process and technology in a building. • infrastructure mgt • ambiance mgt • Traffic mgt
  8. 8. 5. Financial management • cash receipts and collection of income • developing accounting systems • annual property budget • annual external audit
  9. 9. Issues Related to Mall Management • Lack of Feasibility/Market Research • Zoning • Design Issues • Few Promotional Activities • Facility Management • Parking

×