Service marketing &7 P's - Baskins and Robbins

Presented BY Metesh C Lodha Sreious P John Arun.VI L.Premananda Singh Service marketing Project at

Baskin Robbins ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contribution of the service sector to the Indian economy ,[object Object],[object Object]

Leading service sectors in Indian economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recent trends in Service Sector ,[object Object],[object Object],[object Object]

Growth of Baskin Robbins ,[object Object],[object Object]

Baskin Robbins in Indian chapter ,[object Object],[object Object],[object Object],[object Object]

Growth of the organisation (Techno-park outlet) ,[object Object],[object Object],[object Object]

Different service process ,[object Object]

STP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT ANALYSIS OF BASKIN AND ROBBINS STRENGTH WEAKNESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPPORTUNITIES THREATS ,[object Object],[object Object],[object Object],[object Object],[object Object]

Effect Of Internet And Telecommunication Technologies

Effect of internet and telecommunication technologies ,[object Object],[object Object],[object Object],[object Object]

Effect of internet and telecommunication technologies.. Contd. ,[object Object],[object Object],[object Object]

Marketing communication mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7 P’s of service marketing in relation with BR ,[object Object],[object Object]

7 P’s of service marketing in relation with BR contd.. ,[object Object],Price 310 525gm Large hand Pack 180 275gm Regular Hand Pack 70 110gm Jumbo` 100 140 gm Double scoop 50 70 grams Single scoop Price Quantity Item

Pricing ,[object Object],[object Object]

7 P’s of service marketing in relation with BR contd.. ,[object Object]

7 P’s of service marketing in relation with BR contd.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7 P’s of service marketing in relation with BR contd.. ,[object Object],[object Object],[object Object]

7 P’s of service marketing in relation with BR contd.. ,[object Object],[object Object],[object Object],[object Object]

Promotion contd. ,[object Object],[object Object]

7 P’s of service marketing in relation with BR contd.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Special branding activities by BR ,[object Object],[object Object],[object Object],[object Object]

Service delivery process ( B to C) Order taking From the Display, menu Customer visit Service processing according to the order Informing the customer when the flavor is prepared Self service from delivery counter Billing Payment at cash counter Customer feedback Tasting samples

Service delivery process ( B to B) Order taking through Phone Customer visit (or) Service processing according to the order Service delivery to the institution by the service boy Billing Cash collection by the service boy Customer feedback Packing

Service Delivery – Packing materials

Raw materials Central unit -Pune Kerala central unit Eranakulam Techno Park Franchisee (F5) Trivandrum F1 F2 F3 F4 ‘ Snowman’ The cold company Customers Distribution system of BR

Distribution system of BR ,[object Object],[object Object]

Distribution system of BR contd. ,[object Object],[object Object],[object Object]

Distribution system of BR contd. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution system of BR contd. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object]

Presented BY Metesh C Lodha Sreious P John Arun.VI L.Premananda Singh

Service marketing &7 P's - Baskins and Robbins

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