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SEO on SERPs - Congreso Web 2019

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El SEO on SERPs va cogiendo fuerza y mucha. A día de hoy generar una estrategia SEO sin tener en cuenta las SERPs actuales y la posible visibilidad es una estrategia condenada al fracaso.

Veröffentlicht in: Marketing
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SEO on SERPs - Congreso Web 2019

  1. 1. SEO on SERPs Arturo Marimón | @arturomarimon Territorio Salvaje
  2. 2. ANTI-agencia especializada en SEO y CRO ArturoMarimon.com arturomarimon@gmail.com
  3. 3. #WCSantander 34ª MASTER SEO/SEM
  4. 4. https://congreso.clinic.is
  5. 5. @arturomarimon 5 PUNTOS PARA ENTENDER LAS SERPS
  6. 6. SERPs en 2019 1
  7. 7. @arturomarimon “Google ya no es un buscador, es un asistente
  8. 8. @arturomarimon 61,5% de los usuarios móviles NUNCA hacen click en un resultado
  9. 9. @arturomarimon
  10. 10. @arturomarimon “En 2019 se puede esconder un cadaver bajo el Knowledge Graph
  11. 11. @arturomarimon Google 2019 +40 tipos de snippets
  12. 12. @arturomarimon Google 2019 Foros
  13. 13. @arturomarimon Google 2019 Letras de canciones
  14. 14. @arturomarimon Google 2019 Respuesta directa
  15. 15. @arturomarimon Google 2019 Divisas
  16. 16. @arturomarimon Google 2019 Fichas de Topics
  17. 17. @arturomarimon Google 2019 Fichas de Topics
  18. 18. @arturomarimon Google 2019 Listas / Clasificaciones
  19. 19. @arturomarimon Google 2019 Múltiples paneles
  20. 20. @arturomarimon Google 2019 Por que yo lo valgo
  21. 21. @arturomarimon Google 2019 Por que yo lo valgo
  22. 22. @arturomarimon Google 2019 Por que yo lo valgo
  23. 23. @arturomarimon Medir en 2019 Posición =Visibilidad/
  24. 24. @arturomarimon
  25. 25. @arturomarimon 14
  26. 26. @arturomarimon SALGO EN KNOWLEDGE GRAPH MI POSICIÓN EN GSC ¿ES 14?
  27. 27. @arturomarimon 1 2 11 3 Más info: h+ps://support.google.com/ webmasters/answer/7042828?hl=es
  28. 28. @arturomarimon 1 2 3 4 5 4 6 6
  29. 29. @arturomarimon 7 Solo si de despliega
  30. 30. @arturomarimon IMPOSIBLE DE INTERPRETAR SIN MIRAR LAS SERPS
  31. 31. “De aquellos polvos vienen estos lodos” 2
  32. 32. @arturomarimon 2010 Volvamos a
  33. 33. @arturomarimon Google hace 10 años
  34. 34. @arturomarimon
  35. 35. @arturomarimon No hay nada nuevo bajo el sol h"ps://googleblog.blogspot.com/2010/11/beyond-instant-results-instant-previews.html “Con Google Instant Previews, comparamos su consulta con un índice de toda la web, idenJficamos las partes relevantes de cada página web, las unimos y presentamos la vista previa resultante completamente personalizada para su búsqueda, generalmente en menos de una décima de segundo.”
  36. 36. Intencionalidades y Queries 3
  37. 37. @arturomarimon Intencionalidad y Tools
  38. 38. @arturomarimon INTENCIONALIDAD LANDING COMPRA Hace unos años…
  39. 39. MENTIRA @arturomarimon
  40. 40. @arturomarimon Una query NO representa una intencionalidad “
  41. 41. @arturomarimon “Comprar un piano” ¿Qué intencionalidad tiene?
  42. 42. @arturomarimon Shopping Ads Informacionales Local Transaccional
  43. 43. @arturomarimon ¿Cómo influye esto a nivel de estrategia?
  44. 44. @arturomarimon INTENCIONALIDAD SOLO LA CONOCE GOOGLE CLUSTER DE LANDING COMPRA Actualmente
  45. 45. @arturomarimon INTENCIONALIDAD SOLO LA CONOCE GOOGLE En 2020 CLUSTER INFORMACIONAL TRANSACCIONAL
  46. 46. @arturomarimon INTENCIONALIDAD SOLO LA CONOCE GOOGLE En 2020 CLUSTER INFORMACIONAL TRANSACCIONAL ¿UNA ÚNICA LANDING?
  47. 47. Fragmentos 4
  48. 48. @arturomarimon
  49. 49. @arturomarimon Los Fragmentos enriquecidos ya no solo dan una respuesta.
  50. 50. @arturomarimon ECOSEO
  51. 51. @arturomarimon Fragmentos + Anclas
  52. 52. @arturomarimon
  53. 53. @arturomarimon
  54. 54. @arturomarimon
  55. 55. @arturomarimon http://arturomarimon.com/servicios-seo/ auditoria-seo.php#targetText=establecer
  56. 56. Contenidos & SERPs 5
  57. 57. @arturomarimon ¿Podemos hacer un KW Research en base a las SERPs?
  58. 58. @arturomarimon
  59. 59. @arturomarimon Otras personas también buscan
  60. 60. @arturomarimon //div[@jsname="d3PE6e"]/div
  61. 61. @arturomarimon Otras preguntas de los usuarios
  62. 62. @arturomarimon //div[@jsname="xXq91c"]
  63. 63. @arturomarimon ¿Problemas u oportunidades?
  64. 64. @arturomarimon Caso práctico
  65. 65. @arturomarimon
  66. 66. @arturomarimon
  67. 67. @arturomarimon
  68. 68. @arturomarimon Knowledge Graph + News + video +… Oportunidades
  69. 69. @arturomarimon 88 criterios 1.343 criterios animales en peligro de extinción
  70. 70. @arturomarimon animales en peligro de extinción 102 Editorial creó un buen contenidoLo optimizamos Lo estructuramos Lo optimizamos para la posición 0 Nuevo schema FAQpage
  71. 71. @arturomarimon Posición ”0” Schema FAQs
  72. 72. @arturomarimon Competencia
  73. 73. @arturomarimon El contenido ya no se redacta, se diseña. “
  74. 74. Epilogo
  75. 75. @arturomarimon SEO on SERPs Territorio salvaje El SEO GOOGLE
  76. 76. @arturomarimon
  77. 77. </ Gracias>
  78. 78. http://arturomarimon.com/cw @arturomarimon LARGA VIDA AL SEO

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