Presentation to the Western Cape chapter of the Independent Schools Marketing Association - 25 May 2012

1. http://www.facebook.com/headthoughts
http://twitter.com/artpreston
http://www.diigo.com/user/artpreston
Arthur Preston
Elkanah House Senior
Primary
www.headthoughts.co.za

2. TAMING THE RIVER
TIPS AND TRICKS TO MANAGE THE
INTERNET AND MAKE IT WORK FOR
YOU!

3. RAPIDS:
 Lack of time
 Busy schedules
 Work demands
 Lack of knowledge/skill

4. HOW TO SURVIVE THE RAPIDS:

5. HOW TO SURVIVE THE RAPIDS:
- Let the internet work for you!
- Learn how to make the
information find you.
- Learn how to sort information
so that it is accessible
anywhere, anytime!

6. CONSUMPTION
CREATION
CURATION

7. CURATION?
SOCIAL
BOOKMARKING
RSS
ORGANISING THE WEB
FOR YOURSELF AND
OTHERS

8. RSS

9. Saves time
Filter information
Keep up to date
Share with others easily
Be informed
Track trends

10. RSS READERS / AGGREGATORS

11. USE YOUR EMAIL PROGRAM

12. TIME FOR A REAL EXAMPLE

13. SOCIAL BOOKMARKING

15. FOR SCHOOL MARKETERS

17. TIME FOR A REAL EXAMPLE

18. CONTENT CURATION
“the act of
finding, grouping, organizing
or sharing the best and most
relevant content on a specific
issue.”

20. CURATION TOOLS

21. TIME FOR A REAL EXAMPLE

22. A LITTLE EXTRA!

23. LET’S MAKE SOME MAGIC…

25. The action plan is simple :
Use the tools at your disposal to harness the power
of the internet to work for you and provide you with
what you need to be an informed, smart school
marketer.