4. New Territory Get the Newest on the Scene
Action
Sports
- Builds upon
Balfour values
- Fastest
growing sport
segment
- Lifetime value
SNOWBOARD
of 4
- New online /
event initiative
- Hi margin / Lo
BMX
commission
SKATEBOARD MOTOCROSS SURF
5. Action Sports Market
$22B Nike
action
market share
sports All have embraced action sports
division $1.2B FOX Sports
will double
by 2015 to Digital Network
VF’s Vans covers:
Wakeboarding
sales watched by
Surfing
increased
by 24% in
Skateboarding
Snowboarding
24M
US homes
BMX
Q2 2010 Motocross
6. Action Sports Culture
consider Surf
118M
themselves…
unconventional
76% are age
20+
prefer
participated* in 1+ unbeaten path Skateboard
action sport at
least 1x in US a risk taker
41%
age16-21
age12-16
grew
*2009
15%
action sports in 2 years
$
high income
11.5M
households
participants
are… age 6-24 participants & they are
male
active consumers
7. Action Sports Retail & Consumer
Snowboard Specialty retailers are
Snow sports the majority of action
Active online
account for sports equipment and
shoppers
accessory sales.
with an
increase* of ~50%
of action Skateboard
60% sports retail
sales
spend
$100+/mo
on themselves
*’03-’06
Retail sales of action equipment increased* online
purchasing
and accessories
increased 8% in $2.4B by 12%
2010, reaching…
*’03-’06
8. New Territory Get Our Game Face On
Linking Online ENTROPIA
with Offline
- Hi tech /
Hi involvement
- Fast growing
market
WOW
LEGEND OF FIVE RINGS
9. New Territory Focus on Legends
Elite Athlete DEREK JETER
Custom
Collections
- Extend power of
the moment
DERRICK ROSE
10. New Territory Capture More of the Passion
Affinity SKI TRACK
Sports
- Tap into
passions
FORMULA 1
SWIMMING
CYCLE
11. If winning isn’t everything,
why do they keep score?
— Vince Lombardi
BalfourSports
overview
