Berkshire Hathaway HomeServices Georgia Properties 2018 Mid-Year Report

1. JAN - JUL 2018
MID-YEAR
REPORT
R E A L E S T A T E R E D E F I N E D
BERKSHIRE HATHAWAY HOMESERVICES GEORGIA PROPERTIES

3. INNOVATE 2018
We hope you enjoy reading the 2018 Mid-Year Report. Our company is on a mission to redefine the real
estate experience for our associates, clients and employees. The theme at the Kickoff Event in January
was INNOVATE. In 2018, we have seen the world of real estate changing at a faster pace and that
presents a great opportunity!
Through the first seven months of 2018, we saw record accomplishments in virtually every aspect of our
business. Our units and sales volume were higher and our average sales price jumped to the highest level
in our history. This is the result of increasing home values and our associates selling a higher mix of luxury
properties. As we look into the second half, we expect to see a robust finish to 2018. Demand is strong
with more people moving to Metro Atlanta and North Georgia.
The most important focus for the second half needs to be setting appointments and having live
conversations with potential clients. These are the “lead measures” that will have the most influence on
your 2018 production. Our company ran an Appointment Setting SURGE from Cinco de Mayo to July
4th for the agents in our 2nd through 4th quartiles of production. Congratulations to everyone who
participated. There were incredible success stories. We generated 9500 new appointments and listings
increased 30% in July!
Our strategic partnership with the Tom Ferry organization has paid big dividends for our associates. We
hosted an awesome Sales Edge with Bill Pipes. Debbie Holloway was here to give our teams or aspiring
teams some strategies and tactics to improve their business. Tom Ferry will be here live on August 28th
for a very special event at the Cobb Galleria. Jeff Mays will be here on September 12th and 13th for a
session on Lead Generation. Jeff will return on October 18th for a full day on Business Planning for 2019.
No other brokerage offers such a comprehensive program with these incredible experts.
The Vayner Media “persona campaigns” from the Berkshire Hathaway HomeServices franchise have been
a great success. Please make sure you do not miss the opportunity to leverage the videos and social
media content in your marketing. We are also excited about the opportunity to leverage the Salesforce
platform announced at Kickoff. Salesforce is the leading CRM and sales automation platform in the world.
Gino Blefari, Chris Stuart and their team are doing a great job and we look for more innovations as we
finish 2018 and move into the new year.
Our company was proud to have raised a record $119, 265 for the Sunshine Kids last year. The Sunshine
Kids is our national charity for children with cancer and we have raised well over $1 million in the last
20 years. The Sunshine Kids were here in Atlanta for a series of events from August 8th through 11th.
Our Annual Sunshine Kids Charity Auction will be held on Friday, September 28th. Please get involved
and let’s make this the biggest year ever for these deserving children. View the Good to Know video on
Sunshine Kids at: bhhsgeorgia.com/blog/good-to-know-episode-37-sunshine-kids
We are excited about the opportunities we see in 2018 and 2019. Our firm is committed to being the best
sales, marketing and innovation company in real estate. The future is ours as we take our production to
the Next Level!
Dan Forsman
President & CEO

4. Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material.
Any mention of vendors, products, or services is for informational purposes only.
Our family of services including mortgage, closing/title, home warranty, insurance and other services,
are an important component of our business. Numerous studies confirm that consumers prefer
“one-stop shopping” to make their experience simpler and more effective. Our partners provide
high-quality services and great value to your clients.
Family of Services
Natural Gas Services: Georgia Natural Gas is Georgia’s leading provider of
Natural Gas with over 500,000 households and businesses as their customers.
GNG offers fixed and variable pricing plans plus flexible payment options. For
new residents, there are special discounts and lowest price guarantees.
Closing & Title Services: Getting your transaction closed can be complicated.
Weissman is our partner for title and closing services and has given our
associates a real competitive advantage with more successful closings and
happier clients.
Lease Purchase: Home Partners of America allows you to find a home that
you want to rent initially, but may also like to buy in the next three to five
years. There are many households who may be thinking about buying a home,
but for whatever reason would like to rent at the current time. You can begin
by leasing and then purchase the home during the agreed upon term at a
predetermined price.
Home Warranty Services: Did you know that the average home experiences
two mechanical failures every year? Hot water heaters, air conditioning units
or major appliances do fail and can be very expensive to replace. Fortunately,
a home warranty can help your clients avoid these major investments.
Insurance Services: HomeServices Insurance Georgia offers access to a
diverse network of top-rated national and regional insurance carriers and a
full suite of insurance solutions for home, auto, umbrella, personal liability, and
more. Our team is ready to assist employees, associates and our clients.
Please Welcome Lanny Arrington, Branch Manager
to Our Prosperity Home Mortgage Team
678.859.1978 | Lanny.Arrington@PHMLoans.com
NMLS #154508
Mortgage Services: Prosperity Home Mortgage is a full service mortgage
banker specializing in residential and refinance loans. Prosperity Home
Mortgage offers a wide range of mortgage products, including fixed and
adjustable rate mortgages, jumbo loans, Federal Housing Administration
(FHA), Veterans Affairs (VA) loans, and renovation financing.

5. ESTIMATED YTD
Company Performance Overview
JANUARY - JULY 2018
New Offices in 2018
We are proud to open new offices this year and have more planned for 2019. They are all designed
with a fresh modern look with customizations that are right for the local market. The space allows
for a flexible, collaborative work environment to support “Agents on the Go!”
NORTHEAST METRO ATLANTA
APRIL 2018
PARKVIEW AT PEACHTREE
APRIL 2018
MIDTOWN
MAY 2018
GAINESVILLE
AUGUST 2018
CHEROKEE
MAY 2018
ALPHARETTA/ NORTH FULTON
COMING SOON | SEPTEMBER 2018

6. Company Division Highlights
CITY HAUS
CITY HAUS views itself as more than just another development
division of a traditional brokerage. Our commitment to both
technology, modern design, and global marketing, position CITY
HAUS as more of a lifestyle brand than a sales and marketing agency.
Our in-house team of graphic designers, analysts, tech gurus, and
marketing strategists work to create a bespoke, full-service marketing
strategy for each new Intown condominium and townhome project
we represent. CITY HAUS is pleased to offer the following services:
in-depth market research and analysis, architectural and floorplan
design, branding and marketing, legal, sales and operations.
Luxury Real Estate
The Luxury Collection from Berkshire Hathaway HomeServices
Georgia Properties is among the most prestigious luxury programs in
theworldandprovidesadvantagesforourassociatesandtheiraffluent,
high-net-worth clients. We have established strategic partnerships
with a variety of global and local partners including exclusive luxury
referral networks, elegant magazines and newspapers, high society
public relations agencies, renowned architects, designers and more.
Our luxury advertising and branding campaigns are turning heads
with an upscale look that rivals the top luxury brands in the world. As
a 2017 recipient of the prestigious MAX (Marketing For Excellence)
and The Who’s Who in Luxury Real Estate Best in Print award, we
continue to redefine the luxury real estate experience!
New Homes Division
New Homes represents over 45+ communities working with some
of the most respected builders and developers in Metro Atlanta.
As a full-service sales and marketing partner, New Homes has seen
tremendous growth and success as one of Atlanta’s leading real
estate and builder services providers. New Homes has earned a
reputation for cutting edge strategy, trend setting marketing and
technological innovation helping their clients achieve their goals and
set the standard for excellence.

7. TM
CHEROKEE COUNTY
Golf View at Laurel Canyon
Horizon at Laurel Canyon
The Cottages at Soleil Laurel Canyon
Soleil at Laurel Canyon
Highpoint at Laurel Canyon
Enclave at Wylie Bridge
Adyn Park
COBB COUNTY
East Haven
Kyle Farm
Cambridge Preserve
Rockwater Estates
Logan Park
Promenade at the Square
Marvelle
Smyrna Grove
The Gates at King Springs Townhomes
DEKALB COUNTY
Skyland Brookhaven Townhomes
Avondale East
DOUGLAS COUNTY
Kensington Park
Paces Estates
FAYETTE COUNTY
The Canoe Club
FORSYTH COUNTY
Wescott
INTOWN FULTON COUNTY
No.2 Opus Place
Airline O4W Condominiums
N. FULTON COUNTY
West Main Townhomes
Weyhill
Hillandale
SoCo Heights
Milton Run
Annandelle Farms
1077 Canton Street
S. FULTON COUNTY
Havens Cove at Camp Creek
Monticello Park
Stonewall Manor
Cedar Grove Village
Dodson Lake
Durham Lakes
Southwind
GWINNETT COUNTY
Astoria
Parkside Downtown Norcross
HENRY COUNTY
Arnold Estates
PAULDING COUNTY
Seven Hills
Camden Lake
Hiram Park
NewHomesDivisionGa.com
Over 40 new communities are at your fingertips.

8. Commercial Real Estate
Our Commercial Real Estate Division had a record first half of 2018.
Closed sales volume was up 41% over 2017. Congratulations to 400
North, Buckhead, Gainesville and Cherokee for the largest gains.
Consumers have recognized our team with Consumer’s Choice
Award for three years in a row. Look for some exciting news this fall
with the introduction of the new Berkshire Hathaway Commercial
Real Estate brand.
Property Management
With escalating property values and a shortage of listing Inventory,
many owners are ready to list their property for sale. Many
investors are also entering the market and are in need professional
management services to maximize their investment and minimize
their risk. The value of property management extends beyond the
lease term. It allows us to cultivate relationships with your referred
owners that position you for the future listing when the owner is
ready to sell. Building on last year’s successful conversion from
lease to listings, we continue to refer these owners back to you for
additional commission dollars.
Corporate Services
Atlanta has consistently been recognized for its favorable business
climate and Is a top destination for new and expanding companies.
Through ongoing business development efforts, our corporate
relocation service team works diligently to grow and maintain
corporate partnerships that bring more business opportunities for
our associates. We introduced our new e-Relocation software earlier
this year to improve process and efficiency for our associates. Our
Internet Marketing team in lead generation from online partners
and continuously works to improve both conversion rates and the
customer experience.
Company Division Highlights

9. CONSUMERS
HAVE SPOKEN...
AGAIN
Berkshire Hathaway HomeServices Named
“Real Estate Agency Brand of The Year”
and “Most Trusted Real Estate Brand”
in 2018 Harris Poll EquiTrend® Study.
and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.®
Equal Housing Opportunity.
This is the second year Berkshire Hathaway HomeServices
has received Brand of the Year since receiving the award in 2014.
Berkshire Hathaway HomeServices received the highest numerical Equity Score and the highest numerical score
relating to Trust among Real Estate Agency brands included in the 2018 Harris Poll EquiTrend® Study, which is based on
opinions of 77,031 U.S. consumers ages 15 and over surveyed online between January 3, 2018 and February 15, 2018.

11. Berkshire Hathaway HomeServices
The Forever Brand
Berkshire Hathaway HomeServices was featured in the August edition of Real Estate Magazine.
Gino Blefari, president and CEO Blefari explains: “All of us with years of real estate experience have
witnessed how for decades individual real estate agents advertise their desire to be accepted by
consumers as their ‘real estate agent for life.’ Regrettably, this offering seldom materializes, becoming
nothing more than an overused phrase.”
Warren Buffett, chairman and CEO of Berkshire Hathaway Inc., has said the brand will be around a
century from now. “Berkshire Hathaway wants to be in businesses that are enduring,” he explained. “Real
estate brokerages will be around 100 years from now and Berkshire Hathaway HomeServices will be
around 100 years from now. It will always be a very important business.”
– GINO BLEFARI, PRESIDENT & CEO
BERKSHIRE HATHAWAY HOMESERVICES
“A forever real estate agent understands that the concept of
home is predicated on the many changes life can bring and it
doesn’t start – or end –with the transaction. That’s what we want
consumers to associate with every single sales professional who
carries our Berkshire Hathaway HomeServices name.”
According to Blefari, the more consumers
recognize and respect a real estate brand—
and the brokerages that bear its name—as
representing their needs forever, the more
significant meaning will be placed on the
concept of a “real estate agent for life.”
“Brokers and brands in general, while
succeeding in creating transactional value,
have fallen short in their attempts to
establish lifelong value with consumers,” he
says. “To create lasting, forever value within
a brand or brokerage means doing a whole
lot more.”
Executive Team (L to R): Allan Dalton, Senior Vice President of Research and Development, HSF Affiliates;
Brian Peterson, CFO, HSF Affiliates; Teresa Palacios Smith, Vice President of Diversity, Inclusion and
Multicultural Strategies, HSF Affiliates; Gino Blefari, President & CEO, Berkshire Hathaway HomeServices;
Rosalie Warner, Vice President of Network Services, HSF Affiliates; Chris Stuart, COO, Berkshire Hathaway
HomeServices; Michael Jalbert, Senior Vice President of Global Sales, HSF Affiliates
Berkshire Hathaway HomeServices is now working with some of the most forward-thinking
companies in the world—Salesforce, Adobe and VaynerMedia—to enhance the brokerage
network with unmatched technological, digital and predictive sophistication.
VaynerMedia, founded by social media guru Gary Vaynerchuk, is widely regarded
as one of the most cutting-edge marketing firms on the planet. The new social and
digital advertising campaigns introduce “Good to Ask”, a non-traditional, digital-centric
marketing strategy that uses highly advanced SEO, SEM and targeting strategies to send
poignant ads to consumers most likely to connect.
Chris Stuart, COO
Berkshire Hathaway
HomeServices

12. Back Inside
Cover
2 0 1 8
MEGAOPEN HOUSE EVENTS
New MEGA Sweepstakes Prize
AMAZON ALEXA PRIZE PACK
ECHO SHOW | ECHO SPOT
SMART PLUG 4-PACK
February 11 | March 4, 18 | April 15, 29 | May 6, 20 | June 10, 24
July 15 | August 19 | September 9, 23 | October 21 | November 4
2018 MEGA OPEN HOUSE SCHEDULE
MEGA OPEN HOUSES
NOW FEATURED
ON WAZE APP!
Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material.
Any mention of vendors, products, or services is for informational purposes only.

13. Seller Guidebook: In July, we released the newest edition of our award-winning
Seller Guidebooks. This integrated listing system also includes a customizable
digital listing presentation, digital magazine version, package of optional
inserts, complementary CMA and a completely custom package in ToolKit
CMA that can be bound locally in your office. The Seller Guidebook allows you
to quickly prepare for a listing presentation and will impress your clients!
Social Media and Digital Ads for New Listings: The “easy button” is here
for social and digital marketing! Your new listing is featured on Facebook,
Instagram and the Google Display Network. Remember to add your client’s
email and cell phone so the platform can follow the seller with ads of their
property! Every click links to Your Listing Page where we deploy more dynamic
ads on Facebook and Google to follow the visitor with ads of that property.
Buyside: You are the only associates in our market who can show the number
of real-time buyers for potential listings. Buyside now offers Coming Soon
listings that are syndicated to Zillow prior to listing in the MLS. The Buyer
Match allows our associates to see potential buyers for new listings. No other
brokerage offers Buyside in our market! Are you taking advantage?
Zillow Group Strategic Partnership: Our associates and clients have benefited
from enhanced profiles, lead routing, integrated seller reports, unique luxury
and new homes branding, ads for MEGA Open Houses, Zillow Reviews on
agent rosters and listing pages and Zillow Videos. As the first brokerage to
receive the Zillow Award of Excellence, we are the launch partner for new
innovations such as the new Zillow Offers - coming this fall.
Innovative Solutions
ARE YOU TAKING ADVANTAGE?
Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material.
Any mention of vendors, products, or services is for informational purposes only.
PERSONA CAMPAIGNS
FIRST TIME BUYERS •
EXPANDING FAMILIES •
LUXURY BUYERS •
DOWNSIZERS •
VIDEOS, SOCIAL CONTENT AND MORE AVAILABLE IN
THE BERKSHIRE HATHAWAY HOMESERVICES MARKETING RESOURCE TODAY!

14. Upcoming Programs and Events
Summit Conference 2018: All 2017 Leading Edge Society, President’s
Circle and Chairman’s Circle award winners are eligible and invited to
attend the Summit Conference. Don’t miss your chance to network with
the best in the business. Summit begins with a welcome reception on
Sunday, Sept. 30 and concludes with a dinner and closing celebration
on Tuesday, October 2. Visit the BHHSResource.com for details.
Vancouver, BC Canada
Sales Convention 2019: Our Berkshire Hathaway HomeServices
National Sales Convention will be held in Las Vegas at Caesar’s Palace
on March 10-12. We look forward to celebrating our award-winners
and hearing the franchise programs for 2019. Gwen Stefani will be the
featured entertainment in a private event at the Zappos Theatre at
Planet Hollywood Resort & Casino. Make your reservations for Sales
Convention 2019 today! BHHSResource.com
Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material.
Any mention of vendors, products, or services is for informational purposes only.
Tom Ferry Live
Tuesday, August 28
Cobb Galleria | 9:00a - Noon
Lead Generation Sources
WITH JEFF MAYS
September 12 North Atlanta
September 13 Southern Crescent
Best Year Ever 2019
WITH JEFF MAYS
Business Plan and Strategy
October 18
Tom Ferry
Organization
Plus 2 Additional Tom Ferry
Video Conferences
{Details to be Announced Soon}
Exclusive To Masters Agents

15. PROPEL: We are proud to offer our new PROPEL Learning
Management System powered by Litmos. PROPEL is the destination
for all our training and coaching. The platform includes a variety of
learning paths plus easy access to all training modules. We have
incorporated many videos including sessions from Tom Ferry, David
Knox and others. The Litmos Mobile App puts the power of knowledge
in the palm of your hand. It is time to PROPEL your business to a
higher level.
Coaching and Training
Coaching Programs: We are partnering with the leading industry coaches to provide access to events and
programs with special pricing for many events. Our local experts will also be hosting a range of coaching
and training programs, so look for the schedule on the PROPEL calendar.
Tom Ferry Brian Buffini Mike Ferry David Knox
Good to Know Videos: Our Good To Know video series is designed to give you
tips and specific training on social media and our industry-leading marketing &
technology solutions. These videos will be available for playback on PROPEL,
The Real Estate Redefined Blog, the company Facebook page, Instagram and
our Youtube channel. Now that is “Good to Know!”
From the Field Friday: Hear success stories and other relevant information
from agents practicing real estate in the field with consumers. From The
Field Friday episodes are typically launched every two weeks and the
recorded video is available on PROPEL. Let us know your success stories
for future episodes.
SURGE Campaigns: Our SURGE campaigns have been very effective in
driving the sales activities that generate more leads for our associates. SURGE
campaigns are 3-5 day activity programs with daily videos plus training and
special prizes. We recently completed our Appointments Setting SURGE and
will be introducing more SURGE programs this Fall.
Get ready to SURGE your business to a higher level!
Real Estate Redefined Video Series: Our Real Estate Redefined video series
has been very popular. In each episode, Dan Forsman provides information,
insight and inspiration for real estate pros. The past episodes are available on
our Real Estate Redefined blog on the company website. Remember, every
day... in every way... you can get better and better!
Good to Know and Other Training Classes: When agents join our company, we
want to make sure they understand all the solutions, programs and resources
that are available to them. John Morris will host “Good to Know” and other
training classes on sales skills, popular tools and resources available. Now that
is “Good to Know!”
Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material.
Any mention of vendors, products, or services is for informational purposes only.

16. WE RAISED $119,265 IN 2017!
We are proud to report that our company has now raised over $1 million in Sunshine KidsTM
donations.
Thank you to everyone who donated and volunteered your time to help kids with cancer!
2018 Silent & Live Auction Fundraiser
Benefiting the Sunshine Kids Foundation
Save the Date
SEPTEMBER 28TH, 2018
7-10pm | The Metropolitan Club | 5895 Windward Pkwy, Alpharetta
For Tickets or to Donate Visit: https://one.bidpal.net/sunshinekids2018

17. New From Real Estate Redefined Labs
Smart Targeting Pilot: Artificial Intelligence and Predictive Analytics have great
potential to help us work smarter. We are excited to launch a pilot program
with SmartZip to test pre-mover scoring with their extensive databases and
shopping patterns analytics. Get ready to Work Smarter!
Text Communications: We will be testing a new text communications platform
to communicate more effectively with our associates and employees. Our
email inboxes are over-loaded and text is a more effective method. The future
is here and We Are Ready!
Local Community Pages: Real estate is local and we will have the best
local community pages in the market. We will be adding hundreds of new
community pages for counties, cities, unique areas (i.e. Buckhead, East Cobb)
and neighborhoods. Get Ready to Win Local!
Real Estate Skills for Alexa and Google Home: Our Atlanta Real estate
skill for Amazon Alexa and Google Home has been quite popular as our
potential clients change how they access information, perform tasks and enjoy
entertainment. We will be releasing more features this fall as we continue this
amazing journey. “Alexa, who is the best real estate company!”
Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material.
Any mention of vendors, products, or services is for informational purposes only.
Build Your Income and the
Team with Our Dynamic Agent
TeamBuilder Recruiting Program.
Remember to Schedule
an Interview with Your Broker.
Appointment Tracking: We are excited to be launching our new program
to FOCUS on Appointment Setting. Our Appointment Setting Trackers will
allow our associates to consistently track their performance and participate in
coaching programs for encouragement and accountability. Get ready to take
your business to the Next Level!

18. We’ve GotYou Covered.
29 Locations. Over 1,700 Sales Professionals. We Are Your Real Estate Market Leader.
Buckhead
404.537.5200
Parkview
404.537.5200
Midtown
404.266.8100
Dunwoody/Sandy Springs
770.393.3200
Smyrna/Vinings
770.379.8040
Suwanee/Duluth
770.814.2300
Northeast Metro Atlanta
770.972.3811
Athens
706.613.6040
Corporate Office
770.992.4100
Alpharetta/North Fulton
770.475.0505
Cobb Roswell
678.585.0070
East Cobb
770.973.8822
Towne Lake
770.517.2150
Cherokee
770.720.1400
Northwest
770.421.8600
Douglasville
678.391.0700
400 North
770.844.8484
85 North
706.654.2086
New Homes Division
678.352.3314
City Haus Developer Solutions
404.671.4191
Luxury Collection Marketing
404.671.4195
Relocation
770.992.4100
Property Management
678.352.3352
Northeast Georgia
706.778.4171
Gainesville
770.536.3007
Peachtree City
770.487.8300
Fayetteville
770.719.9400
Henry County
770.692.8050
Newnan/Coweta County
770.254.8333
Contact Us Today To Redefine Your Real Estate Experience.
B H H S G E O R G I A . C O M
©2018 A member of the franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. Equal Housing Opportunity.
BERKSHIRE HATHAWAY HOMESERVICES GEORGIA PROPERTIES
MAX AWARD
WINNERBEST IN PRINT
MARKETING CAMPAIGN

19. LUXURY IS IN THE
DETAILS
REAL ESTATE REDEFINED

20. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and
the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
BHHSGEORGIA.COM | REAL ESTATE REDEFINED