A case study showcasing how my SEO team at TMWunlimited has helped thebar.com improve its reach and visibility in organic search in UK.

1. Improving visibility of
in Organic Search in UK

2. After just one year thebar.com is already the third largest
provider of cocktail recipe content in UK
… and almost a quarter of thebar.com’s traffic now comes from non-paid Organic Search:
Hitwise
24%

3. Key challenges of thebar.com SEO
Search Engine Optimisation is an ongoing process of improving the visibility of the brand
in organic (non-paid) search results by making the site more relevant and credible for
popular and relevant searches.
Crowded and competitive space dominated by few
powerful sites
Improving SEO rankings for generic and
competitive search terms, e.g. ‘vodka cocktails’
Google favours high authority websites
Launching a brand new website with no
history or authority in organic search
Many competitors without the age gateway or
other marketing conduct related limitations
Improving SEO despite limitations and with
gateway in place
Search landscape Challenge for thebar.com

4. The continuous improvements of SEO traffic are due to
thebar.com becoming more visible in Google UK results 1/3
Generic Searches:

5. The continuous improvements of SEO traffic are due to
thebar.com becoming more visible in Google UK results 2/3
Recipe Searches:
Brand + Recipe Searches:

6. The continuous improvements of SEO traffic are due to
thebar.com becoming more visible in Google UK results 3/3
Category + Cocktails Searches: Product Searches:
Image Searches:

7. By working with Diageo brand sites my team has improved
SEO rankings and also attracted high quality referral visits
 The linking strategy has resulted in improvements in thebar.com’s link authority and rankings
 The majority of Referral visits have come to the site from our links on the brand sites
 This traffic is of very good quality, e.g. bounce rate from some sites is in single digits

8. Our SEO outreach has been focused on quality and relevance
over quantity
 Outreach has improved our link profile which, in turn, improved our SEO visibility in Google
 It has also contributed to the total number of visits to the site
 Due to the relevance of content our outreach pieces have enjoyed high ‘likes’ and ‘shares’ counts

9. Our best practice SEO has resulted in a continuous increase
in the overall SEO Visibility of the site in Google UK
Source: Searchmetrics

10. We have significantly improved the click-through rate from the recipe pages
and future-proofed the site from semantic search point of view as well
31% click-
through
rate.
Usually 5-
8%.

11. Our ongoing optimisation of assets has improved the overall
visibility of images in Universal Search results

12. Thank You