The top twenty "a-thon" campaigns in Canada generated more than $247M in gross revenue for charitable organizations last year, an increase from $232M in 2008, as reported by Top 20 Walks/Runs/Rides in Canada 2009. This is the second year Artez Interactive has conducted the Run, Walk, Runs and Ride annual study and once again the feedback from participating organizations has been extremely positive. In this webinar Dianne Sheridan, VP of Client Services at Artez and survey lead along with Lee Angus, National Manager for Relay for Life Event at Canadian Cancer Society will explore the study results and share their outlook on the upcoming 2010 Run, Walk and Ride season.

1. Trends in ‘a-thon’ Fundraising

2. Webinar Tips
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3. Dianne Sheridan, VP Client Services
Artez

4. Lee Angus, National Manager, Relay for Life
Canadian Cancer Society

5. Top 20 Walks/Runs/Rides
Canada 2009
2009 Rank Organization Event Name
1 The Canadian Cancer Society Canadian Cancer Society Relay For Life
2 CauseForce The Ride to Conquer Cancer
3 CauseForce The Weekend to End Breast Cancer
4 Canadian Breast Cancer Society CIBC Run for the Cure
5 Terry Fox Terry Fox Run
6 Heart and Stroke Foundation of Canada Jump Rope for Heart
7 Multiple Sclerosis Society of Canada MS Walk
8 Juvenile Diabetes Research Foundation TELUS Walk to Cure Diabetes
Canada
9 Heart and Stroke Foundation of Canada Big Bike
10 Anonymous National Event Anonymous

6. Top 20 Walks/Runs/Rides
Canada 2009 cont’d
2009 Rank Organization Event Name
11 Big Brothers Big Sisters of Canada Bowl for Kids Sake
12 Juvenile Diabetes Research Foundation Ride for Diabetes
Canada
13 Children’s Miracle Network Walmart Walk for Miracles
14 Kids Help Phone Walk for Kids Help Phone
15 CauseForce Underwear Affair
16 Alzheimer’s Association Alzheimer’s Memory Walk
17 Easter Seals Canada Easter Seals 24 Hour Relay
18 Parkinson Society Canada Superwalk for Parkinson’s
19 Canadian Cystic Fibrosis Foundation Great Strides Walk
20 Ovarian Cancer Canada Winners Walk of Hope

7. Top 20 Review
• Gross Revenue $247M ($232M in 08)
• 6.5% increase over 2008
• 13 events posted positive growth or flat
• 7 events had a decline in revenue
• Total participants approx 1.9M

8. Participant Fundraising
Results
Average Offline Donations $45.67
Average Online Donations $54.20
Top 20 - % participant pledge funds raised online
10% - 58% (Congrats Kids Help Phone)

9. Top Performers
Total Funds Raised
Relay For Life $52.4M
% Increase
Ride to Conquer Cancer 143%
Absolute Dollars
Ride to Conquer Cancer $20M

10. Top 5 Event Performers
Dollars Raised
$ Raised % Increase Event Event Management
$ 52.4 M + 2.75% Relay for Life The Canadian Cancer Society
$ 34 M + 142.8% Ride to Conquer Cancer CauseForce*
$ 27.1 M - 16.6% Weekend to End Breast CauseForce*
Cancer
$ 26.5 M - 7% CIBC Run for the Cure Canadian Breast Cancer
Foundation
$ 23. 5 M - 8.6% Terry Fox Run Terry Fox Foundation*
*Derived from public sources

11. Top 5 Performers
% Revenue Growth
% Increase $ Raised Event Event Management
142.8% $ 34 M Ride to Conquer Cancer CauseForce
46.7% $ 2.2 M Winners Walk of Hope Ovarian Cancer Foundation
22.2% $ 2.2 M Great Strides Walk Canadian Cystic Fibrosis Foundation
9.1% $ 2.4 M Superwalk for Parkinson Society of Canada
Parkinson
7.7% $7M Big Bike Heart and Stroke Foundation Canada

12. Top 5 Performers
Absolute $ Growth
Absolute $ Event Event Management
$20 M Ride to Conquer Cancer CauseForce
$1.4 M Relay for Life The Canadian Cancer Society
$700,000 Winners Walk of Hope Ovarian Cancer Canada
$500,000 Big Bike Heart and Stroke Foundation Canada
$400,000 TELUS Walk to Cure Juvenile Diabetes Research Foundation
Diabetes
$400,000 Great Strides Walk Canadian Cystic Fibrosis Foundation

13. Peer-to-Peer Event
Fundraising Best Practices
1. Is our event fundraising market saturated?
2. The “ASK”, asking your fundraisers to fundraise for your
organization
3. Online fundraising and social media; are you ready?
4. Increased focus on team recruitment and influencers
5. Data collection and analysis is KEY!
6. Is your organization ready for event fundraising in 2010?

14. Key Takeaways
1. Online fundraising & the new engagement
channels Twitter/Facebook Are you ready?
2. Focus on the “ASK” - for improved
fundraising results
3. Focus on your influencers – companies,
groups and Team Captains
4. Data collection and analysis is key

15. More webinars for you...
Top 5 Online Fundraising Ideas for Schools & Universities
Tuesday, March 9th at 2 p.m. EST (North America)
Register at www.artez.com
Presenters:
Mark Sutton
President & CEO, Artez USA
Jeff Wright
Associate Director – Annual Giving, University of Alberta

16. Calendar notes...
• March 9 – NTen, London UK
• March 30 – ArtezInterAction US Washington, D.C.
• April NTEN in Atlanta & AFP in Baltimore

17. Thank you
Check Out “Digital Fundraising Podcast” on iTunes
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Become our friend on : /artezinteractive