ARTE is launching into the whirlpool of summer festivals via premium partnerships. The channel’s aim is to cater for all tastes and air on all media (computer, tablets, smartphones…) a wide variety of music and dance shows.
On Arteliveweb.com, ARTE’s digital platform dedicated to music and performing arts, you can stream a fine selection of free-to-watch live and recorded shows available for several months on all media.
Enjoy over 600 events and 300 live broadcasts per year!
2. ON ARTELIVEWEB.COM, YOU CAN STREAM A FINE SELECTION OF FREE-TO-WATCH LIVE AND RECORDED SHOWS AVAILABLE FOR SEVERAL
MONTHS. ENJOY OVER 600 EVENTS AND 300 LIVE BROADCASTS PER YEAR, WITH A WIDE VARIETY OF MUSIC AND DANCE SHOWS!
ARTELIVEWEB.COM IS ARTE’S DIGITAL PLATFORM
DEDICATED TO MUSIC AND PERFORMING ARTS
2
3. AYO – SOUL NIGHT 2013
A UNIQUE OFFERING OF
PERFORMING ARTS PROGRAMMES
EDITORIAL POLICY & KEY FIGURES
Copyright:VeroniqueFel
4. 4
A UNIQUE OFFERING OF PERFORMING ARTS PROGRAMMES
GOING BEYOND
THE LIMITATIONS OF
TV BROADCASTS
WITH ADDITIONNAL
RICH MEDIA CONTENT
ADDING DEPTH
TO ON-AIR
PROGRAMMES
WITH AN ANYWHERE AND AT
ANYTIME AVAILABILITY
CREATING
NEW BROADCASTING
OPPORTUNITIES
FOR POPULAR PROGRAMMES
AS WELL AS NICHE CONTENT
602
347
62 EUROPEAN FESTIVALS COVERED
LIVE BROADCASTED SHOWS
FREE VOD PROGRAMMES
2012
AMBITION
5. 5
KEY FIGURES AND AUDIENCE
Source : XITI – (*) Web + mobiles H1 2013 (**) %Growth vs H1 2012 (***) Monthly audience Web+mobile between June and August 2013
+47%
379,000 VIDEOVIEWS
491,000 VISITES +31%
+11%
1,44 M PAGEVIEWS
MONTHLY AUDIENCE* %GROWTH**
DAILY AUDIENCE*
52%
BETWEEN
17H-24H
AVERAGE VIEWING’S
DURATION* 8MIN07
PAGEVIEWS1,92 M
VIDEOVIEWS518,000
SUMMER 2013***
VISITES622,000
(JUNE-AUGUST 2013)
H1 2013
6. COSI FAN TUTTE – MICHAEL HANEKE (TEATRO REAL, MADRID)
MUSIC & DANCE LIVE SHOWS
IN THE SPOTLIGHT
EDITORIAL POLICY
Copyright:JavierDelReal
7. 7
MUSIC & DANCE LIVE SHOWS IN THE SPOTLIGHT
(*) Based on the number of programmes by genre broadcasted on H1 2013
TYPES OF PROGRAMMES*
RECURRENT
FORMATS
FESTIVALS
EVENTS
MUSIC & DANCE
LONG-FORM PROGRAMMES
TODAY’S PERFORMING ARTS SCENE
NUMEROUS LIVE PROGRAMMES
EUROPEAN EVENTS
LARGE VARIETY OF GENRES
CONFIRMED ARTISTS
NURTURING NEW TALENT
EDITORIAL POLICY
(TAGS)
8. 8
A LARGE VARIETY OF GENRES… FOR EVERYONE
PROGRAMMES BY GENRE*
(SUPPLY)
DANCE
WORLD
JAZZ
BLUES
CLASSICAL
MUSIC & OPERA
POP ROCK
ELECTRO
(*) Based on the number of programmes by genre broadcasted on H1 2013 (**) Source : XITI - Pageviews (excluding mobile) H1 2013
AUDIENCE BY GENRE**
(DEMAND)
A PERFECT BALANCE BETWEEN SUPPLY AND DEMAND OF LIVE EVENTS BY GENRE
9. 9
FROM SPECIAL EVENTS… TO AUDIENCE SUCCESSES
Exemples of events broadcasted in 2012 and 2013 on Arte Live Web - Source : XITI – videoviews (web+mobile) until 5th September 2013 (*) Only live broadcasting (no VOD available)
CAMILLE
AT L’OLYMPIA
96,600 VIEWS
ARCTIC MONKEYS
AT L’OLYMPIA
93,000 VIEWS
VANESSA PARADIS
PRIVATE SHOW
79,300 VIEWS
WOODKID
WITH THE LYON NATIONAL ORCHESTRA
74,800 VIEWS
LA TRAVIATA
AT THE MONNAIE THEATRE
39,700 VIEWS
CHILLY GONZALES
SPECIAL EVENT – SALON DE MUSIQUE
54,500 VIEWS
THE CURE
AT THE VIEILLES CHARRUES
71,500 VIEWS
FEIST
SPECIAL EVENT – SOIREE DE POCHE
54,500 VIEWS
DEPECHE MODE
AT BBK BILBAO FESTIVAL
24,200 VIEWS*
MARIINSKY II
OPENING GALA, ST PETERSBOURG
33,700 VIEWS
DON QUICHOTTE
AT THE PARIS OPERA
26,800 VIEWS
THE RITE OF SPRING
100YEAR OF THE CHAMPS ELYSEES THEATRE
21,800 VIEWS
10. 10
A RICH COVERAGE OF EUROPEAN FESTIVALS
~60FESTIVALS
IN EUROPE
EACH YEAR*
(*) 62 festivals in 2012 ; 51 festivals between January and August 2013 (**) Source : Xiti – videoviews (Web+mobile) until 8th September 2013
HELLFEST
18 SHOWS (199,200 VIEWS**)
PALEO FESTIVAL
13 SHOWS (83,500 VIEWS**)
JAZZ A LA VILLETTE
6 SHOWS
LA ROUTE DU ROCK
10 SHOWS
LA FOLLE JOURNEE DE NANTES
A BIMEDIA SPECIAL OPERATION (TV+WEB)
JAZZ A VIENNE
5 SHOWS
BIENNALE D’ART FLAMENCO
& THE NIMES FLAMENCO FESTIVAL
AND LE PRINTEMPS DE BOURGES, LES
TRANSMUSICALES, JAZZ MIGRATIONS, FESTIVAL
FLAMENCO DE NIMES, SURESNES CITES DANSE,
AU FIL DES VOIX, ROCKNHEIM, SCOPITONE, SONS
D'HIVER, TEMPS D'IMAGES, GARANCE REGGAE
FESTIVAL, AFRICA FESTIVAL, JAZZ D'OR,
VILLETTE SONIQUE, MOERS FESTIVAL, FESTIVAL
DE SAINT DENIS, EUROPAVOX, RIO LOCO,
MARSATAC, JAZZ SOUS LES POMMIERS, DAYS
OFF, FESTIVAL D'AIX EN PROVENCE, LES SUDS À
ARLES, EUROPA JAZZ FESTIVAL, LES NUITS DE
FOURVIERE, FESTIVAL D'AVIGNON, JAZZ A
PORQUEROLLES, SAINT-EMILION JAZZ FESTIVAL,
OYA FESTIVAL, LES NUITS DU SUD, LA ROQUE-
D'ANTHERON, ROCK EN SEINE, JAZZ IN MARCIAC,
DIE NEUEN DEUTSCHPOETEN, ARMEL OPERA,
NANCY JAZZ PULSATIONS, DOUR FESTIVAL …
11. 6REGULAR
11
SOME REGULAR ANCHORS IN THE PROGRAMMING CONTENT
FORMATS
WITH A LARGE VARIETY
OF GENRES COVERED
SOIREES DE POCHE SALONS DE MUSIQUE
SCENES D’ECRAN JAZZ LIVEINTRODUCING
MIXBOX
& NUMEROUS REGULAR EVENTS WITH PARTNERS &
INSTITUTIONS: CITE DE LA MUSIQUE-SALLE PLEYEL,
PHILHARMONIQUE DE RADIO FRANCE, LA MONNAIE
(BRUSSELS), ORCHESTRE DE PARIS, ORCHESTRE NATIONAL DE
FRANCE, ORCHESTRE NATIONAL DU CAPITOLE DE TOULOUSE,
MUSEE DU QUAI BRANLY, GAITE LYRIQUE, OPERA ROYAL DE
WALLONIE …
12. 12
SPECIAL EVENTS’ WEBSITES AND WEBDOCUMENTARIES
~5SPECIAL EVENTS
EACH YEAR
TO ENHANCE THE EXPERIENCE
WITH A SPECIFIC
COMPLEMENTARY EDITORIAL
OFFER AND PARTNERSHIPS
VERDI’S 200TH BIRTHDAY
www.arteliveweb.com/verdi
A DEDICATED WEBSITE, THE WHOLE
OF VERDI’S OPERAS (26), A DEEZER
IN-APP ON VERDI, PARTNERSHIPS
WITH UNIVERSAL MUSIC, EMI, RADIO
CLASSIQUE, FNAC…
HELLFEST
www.arteliveweb.com/hellfest2013
A THEMATIC WEBSITE, THE WEBDOC
« ROCK AND INK » DEDICATED TO
TATTOOS, A SPOTIFY AUDIO PLAYLIST,
A PHOTO REPORT (FLICKR), THE 2012
TV DOCUMENTARY ON HELLFEST’S
PREVIOUS EDITION…
GRAINES D’ETOILES
www.arteliveweb.com/grainesdetoiles
A WEBSITE DEDICATED TO
THE 300 YEAR CELEBRATION OF
THE CREATION OF THE DANCE
SCHOOL OF THE OPERA DE PARIS
« FROM SCHOOL TO ARTIST »
66,700 VIDEOVIEWS ON YOUTUBE*
WEBDOC WITH 18 THEMES
(SCHUCH PRODUCTION, 101’)
(*) Source : Youtube - videoviews 10th September 2013
14. 14
ARTE LIVE WEB, MUCH MORE THAN CATCH-UP TV
PUTTING EVENTS
IN CONTEXT
(TEXTS, VIDEOS, PHOTOS, AUDIO
PLAYLISTS, WEBDOCUMENTARIES,
BONUS FEATURES…)
PROGRAMMES EACH YEAR*
~600
WITH TV
BROADCASTING
WEB ONLY**
(*) 602 programmes broadcasted in 2012 / balance between web only and TV based on H1 2013 figures (**) acquired only for an exclusive webcast on arteliveweb.com
LIVE
TO BE IN TUNE
WITH LATEST MAJOR EVENTS
6 MONTHS
OF FREE VOD
(VERSUS 7 DAYS FOR CATCH-UP TV)
+
+
15. 15
MULTI-DEVICES… TO BE AVAILABLE ANYWHERE, AT ANYTIME
AUDIENCE PER DEVICE***
SMART-
PHONE &
TABLET
WEB
(*) IOS et Android (**) Connected TV (***) Source: XITI - Pageviews H1 2013
ON ALL DEVICES
WEB / SMARTPHONE*
TABLET* / OTT (HBBTV)**
16. 16
A WORLDWIDE FREE VOD SERVICE
AUDIENCE PER COUNTRY*
GERMANY
FRANCE
(*) Source : XITI - Pageviews H1 2013
REST OF
WORLD
REST OF
EUROPE
OF THE CONTENT
WITH WORLDWIDE RIGHTS
90%
IN FRENCH & GERMAN
17. 17
SOCIAL MEDIA AT HEART OF ARTE LIVE WEB’S STRATEGY
FACEBOOK AND TWITTER:
TO FOLLOW ARTE LIVE WEB’S PROGRAMMING
44,400 FANS* FACEBOOK - 29,100 FOLLOWERS* TWITTER
FLICKR:
PHOTO REPORTS FROM THE MAIN FESTIVALS AND EVENTS COVERED (1,200 PHOTOS*)
INSTAGRAM:
INSTANT PHOTOS AND VIDEOS FROM ARTE LIVE WEB’S COMMUNITY (1,500 SUBSCRIBERS*)
DAILYMOTION AND YOUTUBE:
TEASERS AND VIDEO BONUS AS WELL AS SPECIAL EVENTS (LIVE BROADCASTING OF LONG-
FORM SHOWS, WEBDOCUMENTARIES…)
DEEZER:
AUDIO PLAYLISTS, A DEDICATED IN-APP AND EXCLUSIVE LIVE SHOWS IN PARTNERSHIP
SPOTIFY:
AUDIO PLAYLISTS AS AN IMAGE OF THE EDITORIAL DIVERSITY OF ARTE LIVE WEB
(*) 10th September 2013
ARTE LIVE WEB’S VIDEO PLAYER IS
EMBEDDABLE FOR AN OPTIMIZED
VIRALITY OF OUR PROGRAMMES
18. GUILLAUME KORDONIAN
HEAD OF ARTELIVEWEB - g-kordonian@artefrance.fr
LAURENT DANIEL
PRODUCTION - l-daniel@artefrance.fr
JOSÉ CORREIA
EDITORIAL PROGRAMMING - j-correia@artefrance.fr
STÉPHANIE PONCELET
WEBSITE EDITING - s-poncelet@artefrance.fr
CLÉMENCE FLÉCHARD
PUBLIC RELATIONS - c-flechard@artefrance.fr
RAPHAELLA SAADA
PARTNERSHIPS - r-saada@artefrance.fr
EMILIE BESSARD
COMMUNITY MANAGEMENT - e-bessard@artefrance.fr
WWW.ARTELIVEWEB.COM
ARTS DEPARTMENT – ARTE FRANCE
NIMES FLAMENCO FESTIVAL 2013
Copyright:VincentSannier