3. MOVIE MARKETING
• Movie marketing is also known as
movie advertising and movie
promotion.
• Marketing of a movie is as critical as
that of a brand.
• Marketing ensures that films get a
grand opening.
4. Generation of Idea
Artiste Technician Selection
Marketing
Signing with distributor/Music Labels
Actual Production of the Film
Film Censor
Marketing
Film Release
5. PRE RELEASE
MOVIE MARKETING
• What is Pre Release Movie Marketing?
• Movie industry largely depends on the audience for its
revenue.
• More avenues to make money out of a movie than just its
box office earnings. DVD releases, music launch,
merchandise, overseas distribution rights
• Movie promos form an image or perceived quality of the
movie in consumers mind.
• Effectively pushes the audiences to the theatres.
6. • Word of mouth
• Ratings
• 1st day review/collection
• Free tickets
• Rumors
11. PROBLEMS Risky business
ASSOCIATE Piracy
D WITH Huge marketing budget
MOVIE Target audience
MARKETING Movie goers are more
media savvy
12. MOVIE MARKETING
STRATEGIES
• Theatrical trailer
• Official website
• Press junket
• Behind the scene clips
• Product tie ins and corporate partnership
• Publicity stunt
16. BOX OFFICE COLLECTION
OF
3 IDIOTS
3 Idiots Is The Highest Grossing Indian
Film In Overseas Markets.
Box office Collection (million)
Gross roughly collected 385
Four day first weekend 380
First week 790.5
17. Set record collections for Indian-made films in territories
such as USA, Australia, Fiji and some African territories
United states -$6.5 million
China, us$ 1.15 million in four days in December 2011.
In Taiwan (more than 2 months from December
2010), breaking the record of Avatar , with over NTD $10
million results.