Arpana Priyadarshini

San Francisco Bay Area United States

Digital Marketing Leader

Technology / Software / Internet

An experienced digital marketer with over twelve years of experience developing and executing B2B and B2C marketing strategies and programs.Extensive experience in all areas of digital marketing including web analytics, lead generation, lead nurturing, customer acquisition programs utilizing social media marketing, search engine marketing (SEO/SEM), user experience and leveraging web and other digital channels. Specialties: Digital Marketing: • Web analytics • Performance-based Marketing (CPC & CPA) • Search Marketing (PPC & SEO) • A/B and Multivariate Testing • Lead generation, demand generation programs • Drip and lead nurturing campaigns • Landing pages Optimization • Social media...