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CREATION & STRATEGIE, LA COMMUNICATION DIGITALE «  » 
L’EVOLUTION DES SUPPORTS DE  COMMUNICATION
de confiance accordée aux médias traditionnels par les cadres dirigeants 72%
 
WEB 1.0
des internautes ont plus confiance dans le discours des autres internautes que dans le discours de la marque 70%
 
WEB 2.0
LE POTENTIEL DU  DIGITAL
DISPOSITIF site web bannière appli widget appli mobile site wap web widget plateforme diffusion plateforme partage messeng...
SITE WEB google cnn adidas LIBERTE
BANNIERES Top Banner Pavé Skyscraper RICHESSE
BANNIERES DE DEMAIN
EMAILING EFFICACITE
E-REPUTATION PARTAGE
PLATEFORME DE DIFFUSION VIRALITE
PLATEFORME D’ECHANGE IMPLICATION
PLATEFORME D’ECHANGE
WIDGET PRESENCE
WEB WIDGET APPROPRIATION
APPLI MOBILE SERVICE
APPLI MOBILE
SITE WAP CONCRET
CHAT LIEN
REALITE AUGMENTEE INNOVATION
POUR MIEUX COMPRENDRE
WEB LINEAIRE 1999 WEB RICHE 2009
par  « création digitale »  on entend   la conception d’expériences  interactives riches   au service  des consommateurs
EVOLUTION page interface lien interaction site expérience
TECHNOLOGIE 3d streaming flash vidéo air ajax rss api xml mobile html google
AU SERVICE D’UNE  STRATEGIE
BUSINESS IS BUSINESS ¥ € $
 
LES OBJECTIFS Développer la notoriété Développer la visibilité Informer Vendre Fidéliser Développer le trafic Capter des c...
DES KPI POUR UN ROI # 1 Il faut définir les Key Performance Indicator Ils nos permettent d’établir et de mesurer le progrè...
ET  APRES …
 
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Communication Digitale

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Vue générale de la communication et de la création digitale - réalisé pour un cours présenté à Sup de Pub Lyon

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Communication Digitale

  1. 1. CREATION & STRATEGIE, LA COMMUNICATION DIGITALE «  » 
  2. 2. L’EVOLUTION DES SUPPORTS DE COMMUNICATION
  3. 3. de confiance accordée aux médias traditionnels par les cadres dirigeants 72%
  4. 5. WEB 1.0
  5. 6. des internautes ont plus confiance dans le discours des autres internautes que dans le discours de la marque 70%
  6. 8. WEB 2.0
  7. 9. LE POTENTIEL DU DIGITAL
  8. 10. DISPOSITIF site web bannière appli widget appli mobile site wap web widget plateforme diffusion plateforme partage messenger jeu vidéo borne cinéma
  9. 11. SITE WEB google cnn adidas LIBERTE
  10. 12. BANNIERES Top Banner Pavé Skyscraper RICHESSE
  11. 13. BANNIERES DE DEMAIN
  12. 14. EMAILING EFFICACITE
  13. 15. E-REPUTATION PARTAGE
  14. 16. PLATEFORME DE DIFFUSION VIRALITE
  15. 17. PLATEFORME D’ECHANGE IMPLICATION
  16. 18. PLATEFORME D’ECHANGE
  17. 19. WIDGET PRESENCE
  18. 20. WEB WIDGET APPROPRIATION
  19. 21. APPLI MOBILE SERVICE
  20. 22. APPLI MOBILE
  21. 23. SITE WAP CONCRET
  22. 24. CHAT LIEN
  23. 25. REALITE AUGMENTEE INNOVATION
  24. 26. POUR MIEUX COMPRENDRE
  25. 27. WEB LINEAIRE 1999 WEB RICHE 2009
  26. 28. par « création digitale » on entend la conception d’expériences interactives riches au service des consommateurs
  27. 29. EVOLUTION page interface lien interaction site expérience
  28. 30. TECHNOLOGIE 3d streaming flash vidéo air ajax rss api xml mobile html google
  29. 31. AU SERVICE D’UNE STRATEGIE
  30. 32. BUSINESS IS BUSINESS ¥ € $
  31. 34. LES OBJECTIFS Développer la notoriété Développer la visibilité Informer Vendre Fidéliser Développer le trafic Capter des contacts Maîtriser son image de marque
  32. 35. DES KPI POUR UN ROI # 1 Il faut définir les Key Performance Indicator Ils nos permettent d’établir et de mesurer le progrès à réaliser pour atteindre nos objectifs Ex : achat, inscription, demande de devis, participation, … # 2 Il faut mesurer le Return On Investment C’est la mise en parallèle des résultats et des investissements pour établir de la réussite du projet
  33. 36. ET APRES …
  34. 38. [email_address] @

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