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TEXT
NGA
 TO
        GC46173548404




75309
Social Media in Grocery
LUKE WYCKOFF
   Social Media Energy
         Chief Visionary Officer
              Denver, Colorado
SOCIAL MEDIA ENERGY
        Serving clients such as
BIG PICTURE
•80% of consumers are more likely to try friends’ suggestions
because of social media
•74% of consumers encourage friends to try new products
because of social media
•72% of consumers use social media to stay engaged with brands


•Less than half of brands use social media
to drive awareness
•Only ¼ of brands say word of mouth
marketing is a top priority
•One in ten brands say social media is a
top priority
BECOME A “SOCIAL COMPANY”

What is a Social Company?
Social Company – A business that uses social tools and
 techniques to become more engaging and transparent



                                               Social
Engaging       Transparent     Flexible
                                              Company
BECOME A “SOCIAL COMPANY”

                                  Analyze your data
  Align your                           Look at
business goals                      engagement       Have a risk
                    Gain Social
  with your                        from different   management
                      Trust
  company                            and unique         plan
   culture                             angles
SOCIAL MEDIA RECRUITING
 CREATE A DIGITAL EMPLOYMENT BRAND
Employment Brand - the full physical, intellectual, and emotional experience of people who
work there, and the anticipated experience of candidates who might work there. It is both
the vision and the reality of what it means to be employed there. It is both the promise and
the fulfillment of that promise. The employer brand radiating out of your organization’s
name inspires loyalty, productivity, and a sense of pride... or it doesn’t.
ERIC ANDERSON
    Fresh Encounter Inc.
         Executive Vice President
                    Findlay, Ohio
MOBILE MARKETING

                                        95% Message
                                         Open Rate

                                         8% Coupon
                                      Redemption Rate




Software   Trumpia | Signal | iZigg
E-MAIL MARKETING


                                                          25% Email Open Rate
                                                         50% Coupon Open Rate




Software   Constant Contact | Exact Target | MailChimp
ICE CREAM DREAMS




 Momma’s
Menopausal
  Madness
ICE CREAM DREAMS

             THE RESULTS
       PRAIRIE               COMMUNITY
       FARMS                 MARKETS
123%   FACEBOOK
       FAN INCREASE    22%   FACEBOOK
                             FAN INCREASE




       PRAIRIE               PRAIRIE
       FARMS                 FARMS
3.5%   CASE
       MOVEMENT   10.1%      DOLLAR
                             MOVEMENT
MIND BLOWING DATA
              Lowe’s El Paso
     Social Media Data (1 day)

      Facebook Users - 306,600
       Facebook Page Posts - 680
           Grocery Tweets - 1,181
                          Empty Fridge
                       Need Groceries
                  Making A Grocery List
                  Go Grocery Shopping

      Tweet-pact - 127,759 People
                           (Twitter Impact)



     Steer or Cattle Tweets = 1
IT WORKS.
We have begun to effectively “listen” and “re-communicate” with our
   audience using a fraction of our traditional marketing budget.
THE AVERAGE TEXT COST $.02-$.10
BUT EVERYONE WHO GETS IT, WANTS IT.
TEXT
NGA
 TO
        GC46173548404




75309
HERE IS MY $.02
THANK YOU. QUESTIONS?




Eric Anderson & Luke Wyckoff

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Social Media in Grocery

  • 1. TEXT NGA TO GC46173548404 75309
  • 3. LUKE WYCKOFF Social Media Energy Chief Visionary Officer Denver, Colorado
  • 4. SOCIAL MEDIA ENERGY Serving clients such as
  • 5. BIG PICTURE •80% of consumers are more likely to try friends’ suggestions because of social media •74% of consumers encourage friends to try new products because of social media •72% of consumers use social media to stay engaged with brands •Less than half of brands use social media to drive awareness •Only ¼ of brands say word of mouth marketing is a top priority •One in ten brands say social media is a top priority
  • 6. BECOME A “SOCIAL COMPANY” What is a Social Company? Social Company – A business that uses social tools and techniques to become more engaging and transparent Social Engaging Transparent Flexible Company
  • 7. BECOME A “SOCIAL COMPANY” Analyze your data Align your Look at business goals engagement Have a risk Gain Social with your from different management Trust company and unique plan culture angles
  • 8. SOCIAL MEDIA RECRUITING CREATE A DIGITAL EMPLOYMENT BRAND Employment Brand - the full physical, intellectual, and emotional experience of people who work there, and the anticipated experience of candidates who might work there. It is both the vision and the reality of what it means to be employed there. It is both the promise and the fulfillment of that promise. The employer brand radiating out of your organization’s name inspires loyalty, productivity, and a sense of pride... or it doesn’t.
  • 9. ERIC ANDERSON Fresh Encounter Inc. Executive Vice President Findlay, Ohio
  • 10. MOBILE MARKETING 95% Message Open Rate 8% Coupon Redemption Rate Software Trumpia | Signal | iZigg
  • 11. E-MAIL MARKETING 25% Email Open Rate 50% Coupon Open Rate Software Constant Contact | Exact Target | MailChimp
  • 12. ICE CREAM DREAMS Momma’s Menopausal Madness
  • 13. ICE CREAM DREAMS THE RESULTS PRAIRIE COMMUNITY FARMS MARKETS 123% FACEBOOK FAN INCREASE 22% FACEBOOK FAN INCREASE PRAIRIE PRAIRIE FARMS FARMS 3.5% CASE MOVEMENT 10.1% DOLLAR MOVEMENT
  • 14. MIND BLOWING DATA Lowe’s El Paso Social Media Data (1 day) Facebook Users - 306,600 Facebook Page Posts - 680 Grocery Tweets - 1,181 Empty Fridge Need Groceries Making A Grocery List Go Grocery Shopping Tweet-pact - 127,759 People (Twitter Impact) Steer or Cattle Tweets = 1
  • 15. IT WORKS. We have begun to effectively “listen” and “re-communicate” with our audience using a fraction of our traditional marketing budget.
  • 16. THE AVERAGE TEXT COST $.02-$.10 BUT EVERYONE WHO GETS IT, WANTS IT.
  • 17. TEXT NGA TO GC46173548404 75309
  • 18. HERE IS MY $.02
  • 19. THANK YOU. QUESTIONS? Eric Anderson & Luke Wyckoff