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An ultimate guide to Digital Marketing and its Tools

  1. WHAT IS DIGITAL MARKETING?  Digital Marketing is a term for Marketing of various products or services using digital platforms mainly on internet which includes devices like computer, mobile phones and tablets etc.  Digital Marketing strategies reflects brand online and also it gives the idea of brand and business which will help in achieving various predefined business goals.  Digital Marketing techniques such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Campaign Marketing, Social Media Marketing, Social Media Optimization, E- mail Direct Marketing, Display Advertising are becoming more common in our advancing technology.
  2.  Search Engine Optimization (SEO)  On-Page  Off-Page  Search Engine Marketing (SEM)  Google AdWords  Search Only Ads  Display Ads  Video Ads  Product Listing Ads  Social Media Marketing (SMM)  Facebook  LinkedIn  Twitter  Google+  Instagram  Youtube  Pinterest  Content Marketing  E-mail Marketing  SMS Marketing  Affiliated Marketing
  3. SEO  Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.  Search Engine Optimisation is a method of strategies or techniques which is used to increase the amount of the visitors on the website by placing on the top most result of any search engine.
  4. ON-PAGE (SEO)  On-Page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off- page SEO which refers to links and other external signals.
  5. OFF-PAGE (SEO)  Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page.  Off page SEO gives a very good indication on how the World perceive the particular website.  Many people associate Off-Page SEO with link building but it is not only that. In general, Off Page SEO has to do with promotion methods beyond website design for the purpose of ranking a website higher in the search results.
  6. ADVANTAGES OF SEO  Increased Organic Traffic  SEO influences purchasing decisions  Return on Investment(ROI)  Cost effectiveness  Increased site usability  Brand Awareness  Builds Credibility  Mobile Friendliness  Ahead of the Competition  SEO is measurable  SEO drives offline sales
  7. DISADVANTAGES OF SEO  It takes a lot of time for SEO to show results  Long wait to get ROI  There’s no assurance that it will work for sure  Getting noticed by more than your target audience  SEO provides you no full control
  8. PAY-PER-CLICK  PPC stands for pay-per-click, a model of internet Marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
  9. GOOGLE AD-WORDS  Google Ad-Words is the single most popular PPC advertising system in the world. The Ad- Words platform enables businesses to create ads that appear on Google’s search engine and other Google properties.  Ad-Words operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ad-Words advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
  10. TYPES OF PPC CAMPAIGN  Search Network with Display Select  Search Network only  Display Network only  Shopping  Video  Call-Only  Merchant ads
  12. ADVANTAGES OF PPC  Offers quick entry.  Results are easy to measurable and track.  Works well with other Marketing channels.  Provides a wealth of useful data  PPC Contributes to Business Goals in faster way  PPC Is Measurable & Trackable  You’re in Control as we are free to target the audience and location as well  PPC Works Well With Other Marketing Channels  Incredible Targeting Options
  13. DISADVANTAGES OF PPC  PPC can cost a lot if you can’t manage the campaign properly  PPC can generate junk traffic  PPC campaigns are not always successful  Clicks and visits don’t always lead to sales  Cross Bidding
  14. SOCIAL MEDIA MARKETING  Social Media Marketing (SMM) is a form of Internet Marketing that utilizes social networking websites as a Marketing tool.  The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.  Social Media is highly interactive social platform where you can showcase your product and can gain more product awareness and brand value which can lead more traffic to your website.
  15. FACEBOOK  Facebook is one of the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis.  Facebook have different features from where we can Marketing in well manner way like “Business Page”, “Paid Campaigns”, “Re-Marketing”, “Use of Facebook Plug-in” etc.  Facebook have all type of audience with different age groups which make it easy for promotion.
  16. LINKEDIN  LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps.  LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.  A LinkedIn member’s profile page, which emphasizes skills, employment history and education, has professional network news feeds and a limited number of customizable modules.
  17. TWITTER  Twitter is an online news and social networking service where users post and interact with messages, i.e. "tweets“.  People come to Twitter to discover what’s happening in the world right now, to share information instantly, and to spread their message to the world.  Hashtags are a community-driven convention for adding additional context and metadata to your tweets.  Hashtags helps in Track performance and engagement, Reach out to users and Reach out to your users
  18. GOOGLE+  Google Plus is an internet based social network that is owned and operated by Google.  A few simple ways you can leverage Google Plus are: • Authorship – this is a great way to get your picture next to your listings in the search results. • Relationship Marketing – with Google hangouts, you can connect to and get to know your fans. • Driving traffic – by building up your Google Plus profile, you can share content and news about your business. This is a simple way to drive more traffic to your business.
  19. INSTAGRAM  Instagram is a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly or privately for private use as well as for official use.  Instagram is great for growing brand awareness and introducing products. 70% of Instagram users have spent time looking up a brand on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without directly selling to your customers.
  20. YOUTUBE  YouTube allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users.  For online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video. That’s why it’s so important to learn and test some strategies and to get help from Digital Organics right now. It will give you a huge leg up on your competition, helping your business to move forward.
  21. PINTEREST  Pinterest is a web and mobile application startup that operates a software system designed to discover information on the World Wide Web, mainly utilizing images and on a shorter scale, GIFs and videos.  With just over 150 million active users, Pinterest has a smaller user base than Facebook and Twitter. However, its users browse with the intent to buy, making it an essential social Media platform to be on.
  22. ADVANTAGES OF SOCIAL MEDIA MARKETING  Increased Brand Awareness  Large Audiences  Free to Create  Encourages Sharing  Increases Brand Loyalty  Improved Search Engine Rankings  Higher Conversion Rates  Better Customer Satisfaction  Improved Brand Loyalty  More Brand Authority  Cost-Effective  Gain Marketplace Insights
  23. DISADVANTAGES OF SOCIAL MEDIA MARKETING  Negative Feedback  Potential for Embarrassment  Hackers’ Threat  Brand Transparency
  24. CONTENT MARKETING  Content Marketing is a form of Marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to:  Attract attention and generate leads  Expand their customer base  Generate or Increase online sales  Increase brand awareness or credibility  Engage an online community of users  Content Marketing is a strategic Marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
  25. ADVANTAGES OF CONTENT MARKETING  Build Brand Awareness, Trust and Loyalty  Reach an Audience Who May Avoid Ads  Keep Costs Down  Increase Media Visibility  Increase Website Traffic  Client Engagement  Leads and Conversation
  26. DISADVANTAGES OF CONTENT MARKETING  The benefits aren’t immediate  Skills and resource  Finding content ideas  Evaluation
  27. E-MAIL MARKETING  Email Marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email Marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.  An effective form of Marketing is through the email Marketing it helps in building the digital network by gathering new and old clients email address and communicate using several e-newsletters.
  28. ADVANTAGES OF E-MAIL MARKETING  Low-cost  Target fans of your brand  Easy to create  Easy to track  Easy to share  Global it can be share  Immediately mail can be share  High Return on investment(ROI)
  29. DISADVANTAGES OF E-MAIL MARKETING  Spam  Undelivered E-mails .  Design problems  Size issues  Resources and skills
  30. BULK SMS  Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by Media companies, enterprises, banks (for Marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile Marketing.  Bulk messaging is commonly used for alerts, reminders, Marketing but also for information and communication between both staff and customers.  Bulk SMS Service serves as the most important, cheap, effective and profitable digital Marketing tool in India.
  31. ADVANTAGES OF BULK SMS  Rapidity  Bang on target  Low Cost and High ROI  Integration with Marketing campaigns  To the point  Save Money and Time
  32. DISADVANTAGES OF BULK SMS  It Can Be Spammy  It’s Easy to Block Unknown Numbers  You Can't Tell If Texts Have Been Read  It’s Strictly Regulated  It Isn’t Conversational  Delayed Messages  Server Problem
  33. AFFILIATE MARKETING  Affiliate Marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make  Affiliate Marketing can be seen as the process of spreading product creation and product Marketing across different parties, where each party receives a share of the revenue according to their contribution.
  34. ADVANTAGES OF AFFILIATE MARKETING  Merchants gain a wider place to sell their products and services, resulting in more customers and more sales.  Merchants can gain more customers without spending valuable time in searching for them.  Programs that track compile statistics from affiliate sites provide reliable and current client behavior on trends and demands at no extra cost.  The affiliate Marketing program provides an easy way to create additional sources of income for website publishers and owners. Marketing banners of merchants products generate instant sales wherein they get a commission.  An affiliate marketer enjoys the luxury of being his own boss and work on his own time. He can work only for a few hours or more and generate income 24/7 wherever he may be located in the world.  An affiliate marketer can still maintain his present work or business and have the affiliate Marketing income to supplement his financial position. With a laptop and an internet connection, anybody can work almost anywhere even while enjoying a vacation.  For clients, they do not have to drive all the way to the merchant's store or retailer to physically buy the product or engage the services of a service provider.
  35. DISADVANTAGES OF AFFILIATED MARKETING  No guaranteed sales  Biased customer behavior  There is the possibility that some merchants may incur high commission costs and costly set up and maintenance fees due to affiliate facilitators/brokers.  The affiliates may engage in false and misleading advertising in order to get sales commissions.  Unscrupulous and dishonest merchants may arbitrarily close down programs without informing the affiliates and without paying commissions.  Merchants may promise high commissions to attract new affiliates then drop commission rates after a week or two.  Link hijackers can hijack affiliate links and get paid for the commissions instead.  There are also false advertising, unlawful use of trade names, logos, or brands.
  36. ADVANTAGES OF DIGITAL MARKETING  Real time tracking  No limitation on Place and Time  Audience Engagement  Cost Effective  Immediate Consumer Impact  Higher ROI  Compete with large Corporation  Target Audience Reach  Earn people Trust and Build Brand Reputation  Short Term Process  Know all about your Competitors  Real Time Tracking  Genuine Leads Generation
  37. SCOPE OF DIGITAL MARKETING  Digital Marketing is a future as all the things are digitalizing now days  Digital Marketing is more impactful than traditional offline Marketing methods  Digital Marketing is exceedingly organized, highly targeted, and delivers measurable results in real time.  Digital Marketing Boost your Career  Digital Marketing improves your efficacy and gives exposure to your skills.  High job opportunity in the market
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