An ultimate guide to Digital Marketing and its Tools
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This presentation will make an amateur understand what is Digital Marketing.
What are the tools used for online marketing & what are its advantages or disadvantages.
You can get more information on http://victormediainstitute.com
An ultimate guide to Digital Marketing and its Tools
WHAT IS DIGITAL MARKETING?
Digital Marketing is a term for Marketing of various products or services using
digital platforms mainly on internet which includes devices like computer,
mobile phones and tablets etc.
Digital Marketing strategies reflects brand online and also it gives the idea of
brand and business which will help in achieving various predefined business
Digital Marketing techniques such as Search Engine
Optimization (SEO), Search Engine Marketing (SEM), Content Marketing,
Campaign Marketing, Social Media Marketing, Social Media Optimization, E-
mail Direct Marketing, Display Advertising are becoming more common in our
Search Engine Optimization (SEO) is the process of affecting the visibility of a
website or a web page in a web search engine's unpaid results—often referred
to as "natural", "organic", or "earned" results.
Search Engine Optimisation is a method of strategies or techniques which is used to
increase the amount of the visitors on the website by placing on the top most result
of any search engine.
On-Page SEO is the practice of optimizing individual web pages in order to rank
higher and earn more relevant traffic in search engines. On-page refers to both the
content and HTML source code of a page that can be optimized, as opposed to off-
page SEO which refers to links and other external signals.
Off page SEO refers to techniques that can be used to improve the position of a web
site in the search engine results page.
Off page SEO gives a very good
indication on how the World perceive
the particular website.
Many people associate Off-Page
SEO with link building but it is not
only that. In general, Off Page SEO
has to do with promotion methods
beyond website design for the
purpose of ranking a website
higher in the search results.
ADVANTAGES OF SEO
Increased Organic Traffic
SEO influences purchasing decisions
Return on Investment(ROI)
Increased site usability
Ahead of the Competition
SEO is measurable
SEO drives offline sales
DISADVANTAGES OF SEO
It takes a lot of time for SEO to show results
Long wait to get ROI
There’s no assurance that it will work for sure
Getting noticed by more than your target audience
SEO provides you no full control
PPC stands for pay-per-click, a model of internet Marketing in which advertisers pay a
fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your
site, rather than attempting to “earn” those visits organically.
Google Ad-Words is the single most popular PPC advertising system in the world. The Ad-
Words platform enables businesses to create ads that appear on Google’s search engine
and other Google properties.
Ad-Words operates on a pay-per-click model, in which users bid on keywords and pay for
each click on their advertisements. Every time a search is initiated, Google digs into the
pool of Ad-Words advertisers and chooses a set of winners to appear in the valuable ad
space on its search results page. The “winners” are chosen based on a combination of
factors, including the quality and relevance of their keywords and ad campaigns, as well
as the size of their keyword bids.
TYPES OF PPC CAMPAIGN
Search Network with Display Select
Search Network only
Display Network only
ADVANTAGES OF PPC
Offers quick entry.
Results are easy to measurable and track.
Works well with other Marketing channels.
Provides a wealth of useful data
PPC Contributes to Business Goals in faster way
PPC Is Measurable & Trackable
You’re in Control as we are free to target the audience and location as well
PPC Works Well With Other Marketing Channels
Incredible Targeting Options
DISADVANTAGES OF PPC
PPC can cost a lot if you can’t manage the campaign properly
PPC can generate junk traffic
PPC campaigns are not always successful
Clicks and visits don’t always lead to sales
SOCIAL MEDIA MARKETING
Social Media Marketing (SMM) is a form of Internet Marketing that utilizes social
networking websites as a Marketing tool.
The goal of SMM is to produce content that users will share with their social network
to help a company increase brand exposure and broaden customer reach.
Social Media is highly interactive social platform where you can showcase your
product and can gain more product awareness and brand value which can lead more
traffic to your
Facebook is one of the largest social network in the world, it has more than 1.23 billion
active users, 62% of whom log in on a daily basis.
Facebook have different features from where we can Marketing in well manner way
like “Business Page”, “Paid Campaigns”, “Re-Marketing”, “Use of Facebook Plug-in”
Facebook have all type of audience with different age groups which make it easy for
LinkedIn is a business- and employment-oriented social networking service that
operates via websites and mobile apps.
LinkedIn is a social networking site designed specifically for the business community.
The goal of the site is to allow registered members to establish and document
networks of people they know and trust professionally.
A LinkedIn member’s profile page, which emphasizes skills, employment history and
education, has professional network news feeds and a limited number of customizable
Twitter is an online news and social networking service where users post and interact
with messages, i.e. "tweets“.
People come to Twitter to discover what’s happening in the world right
now, to share information instantly, and to spread their message to the world.
Hashtags are a community-driven convention for adding additional context and
metadata to your tweets.
Hashtags helps in Track performance and engagement, Reach out to users
and Reach out to your users
Google Plus is an internet based social network that is owned and operated
A few simple ways you can leverage Google Plus are:
• Authorship – this is a great way to get your picture next to your listings in the
• Relationship Marketing – with Google hangouts, you can connect to and get to
know your fans.
• Driving traffic – by building up your Google Plus profile, you can share content
and news about your business. This is a simple way to drive more traffic to your
Instagram is a mobile, desktop, and Internet-based photo-sharing application and
service that allows users to share pictures and videos either publicly or privately for
private use as well as for official use.
Instagram is great for growing brand awareness and introducing products. 70% of
Instagram users have spent time looking up a brand on the platform. Instagram allows
you to promote your brand and product in a friendly, authentic way without directly
selling to your customers.
YouTube allows users to upload, view, rate, share, add to favorites, report, comment
on videos, and subscribe to other users.
For online and offline Business owners and internet marketers, YouTube Marketing is
an essential strategy to take advantage of the web’s massive shift toward video.
That’s why it’s so important to learn and test some strategies and to get help
from Digital Organics right now. It will give you a huge leg up on your competition,
helping your business to move forward.
Pinterest is a web and mobile application startup that operates a software system
designed to discover information on the World Wide Web, mainly utilizing images and
on a shorter scale, GIFs and videos.
With just over 150 million active users, Pinterest has a smaller user base than
Facebook and Twitter. However, its users browse with the intent to buy, making it an
essential social Media platform to be on.
ADVANTAGES OF SOCIAL MEDIA MARKETING
Increased Brand Awareness
Free to Create
Increases Brand Loyalty
Improved Search Engine Rankings
Higher Conversion Rates
Better Customer Satisfaction
Improved Brand Loyalty
More Brand Authority
Gain Marketplace Insights
DISADVANTAGES OF SOCIAL MEDIA MARKETING
Potential for Embarrassment
Content Marketing is a form of Marketing focused on creating, publishing and
distributing content for a targeted audience online. It is often used by businesses in
Attract attention and generate leads
Expand their customer base
Generate or Increase online sales
Increase brand awareness or credibility
Engage an online community of users
Content Marketing is a strategic Marketing approach focused on creating and
distributing valuable, relevant, and consistent content to attract and retain a clearly
defined audience — and, ultimately, to drive profitable customer action.
ADVANTAGES OF CONTENT MARKETING
Build Brand Awareness, Trust and Loyalty
Reach an Audience Who May Avoid Ads
Keep Costs Down
Increase Media Visibility
Increase Website Traffic
Leads and Conversation
DISADVANTAGES OF CONTENT MARKETING
The benefits aren’t immediate
Skills and resource
Finding content ideas
Email Marketing is the act of sending a commercial message, typically to a group of
people, using email. In its broadest sense, every email sent to a potential or
current customer could be considered email Marketing. It usually involves using email
to send advertisements, request business, or solicit sales or donations, and is meant
to build loyalty, trust, or brand awareness.
An effective form of Marketing is through the email Marketing it helps in building the
digital network by gathering new and old clients email address and communicate
using several e-newsletters.
ADVANTAGES OF E-MAIL MARKETING
Target fans of your brand
Easy to create
Easy to track
Easy to share
Global it can be share
Immediately mail can be share
High Return on investment(ROI)
Bulk messaging is the dissemination of large numbers of SMS messages for
delivery to mobile phone terminals. It is used by Media companies, enterprises, banks
(for Marketing and fraud control) and consumer brands for a variety of purposes
including entertainment, enterprise and mobile Marketing.
Bulk messaging is commonly used for alerts, reminders, Marketing but also for
information and communication between both staff and customers.
Bulk SMS Service serves as the most important, cheap, effective and profitable digital
Marketing tool in India.
ADVANTAGES OF BULK SMS
Bang on target
Low Cost and High ROI
Integration with Marketing campaigns
To the point
Save Money and Time
DISADVANTAGES OF BULK SMS
It Can Be Spammy
It’s Easy to Block Unknown Numbers
You Can't Tell If Texts Have Been Read
It’s Strictly Regulated
It Isn’t Conversational
Affiliate Marketing is the process of earning a commission by promoting other
people’s (or company’s) products. You find a product you like, promote it to others
and earn a piece of the profit for each sale that you make
Affiliate Marketing can be seen as the process of spreading product creation and
product Marketing across different parties, where each party receives a share of the
revenue according to their contribution.
ADVANTAGES OF AFFILIATE MARKETING
Merchants gain a wider place to sell their products and services, resulting in more
customers and more sales.
Merchants can gain more customers without spending valuable time in searching for
Programs that track compile statistics from affiliate sites provide reliable and current
client behavior on trends and demands at no extra cost.
The affiliate Marketing program provides an easy way to create additional sources of
income for website publishers and owners. Marketing banners of merchants products
generate instant sales wherein they get a commission.
An affiliate marketer enjoys the luxury of being his own boss and work on his own
time. He can work only for a few hours or more and generate income 24/7 wherever
he may be located in the world.
An affiliate marketer can still maintain his present work or business and have the
affiliate Marketing income to supplement his financial position. With a laptop and an
internet connection, anybody can work almost anywhere even while enjoying a
For clients, they do not have to drive all the way to the merchant's store or retailer
to physically buy the product or engage the services of a service provider.
DISADVANTAGES OF AFFILIATED MARKETING
No guaranteed sales
Biased customer behavior
There is the possibility that some merchants may incur high commission costs and
costly set up and maintenance fees due to affiliate facilitators/brokers.
The affiliates may engage in false and misleading advertising in order to get sales
Unscrupulous and dishonest merchants may arbitrarily close down programs
without informing the affiliates and without paying commissions.
Merchants may promise high commissions to attract new affiliates then drop
commission rates after a week or two.
Link hijackers can hijack affiliate links and get paid for the commissions instead.
There are also false advertising, unlawful use of trade names, logos, or brands.
ADVANTAGES OF DIGITAL MARKETING
Real time tracking
No limitation on Place and Time
Immediate Consumer Impact
Compete with large Corporation
Target Audience Reach
Earn people Trust and Build Brand Reputation
Short Term Process
Know all about your Competitors
Real Time Tracking
Genuine Leads Generation
SCOPE OF DIGITAL MARKETING
Digital Marketing is a future as all the things are digitalizing now days
Digital Marketing is more impactful than traditional offline Marketing methods
Digital Marketing is exceedingly organized, highly targeted, and delivers measurable
results in real time.
Digital Marketing Boost your Career
Digital Marketing improves your efficacy and gives exposure to your skills.
High job opportunity in the market