Star model, Value chain analysis, and their operations

1. A PRESENTATION ON GODREJ

2. Godrej Home Appliances

3. M
ar
k
et
G
r
o
w
t
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Relative Market Share
M – Proper
Resource
allocation
O – SBU,
Portfolio of
Godrej
D-Decision

4. VALUE CHAIN ANALYSIS

5. GCPL’S INBOUND LOGISTICS
 GCPL has undertaken business activities in more than 12 international locations, and the major ones are
Indonesia, Argentina, UK, South Africa, Chile and USA and has carried out business activities throughout
India, with major manufacturing locations in Madhya Pradesh, Himachal Pradesh, Assam, Jammu,
Puducherry, and Goa
 Piloting the ‘Internet of Things’ in manufacturing and logistics .
 Have developed a Sustainable Procurement Policy applicable to all GCPL suppliers. Suppliers to establish
quality objectives, policies, manual, procedures and have in place a certified Quality Management System
by competent authority like ISO.
 GPCL have more than 600 suppliers on board and approximately 50 per cent of them are local suppliers.
Apart from 50 per cent local suppliers, GPCL also source nearly 50 per cent of the materials locally.
 Almost Rs 187 cr. Worth of inventories Company is keeping with its various factories and in warehouses as
per march, 2017

6. OPERATIONS
 GCPL Introduced best practices across geographies to become more agile: Demand-driven Supply
Chain, Theory of Constraints, Total Productive Maintenance, Lean, Six Sigma and Low Cost
Automation.
 Piloted the ‘Internet of Things’ in manufacturing and logistics
 Factories like Gunung putri factory in Indonesia, Darling factory in Mozambique, largest soap
manufacturing in malanpur.
 GCPL has 2,457 number of permanent employees with 2,226 as male employees and 231 as female, 8
disable employees
 And 5,024 number of contract employees
taking care of its operations

7. OUTBOUND LOGISTICS
• It has more than 1,247 distributors, 142
super stockists and 3,175 sub stockists to
support the sales team in India. Its
distributors and sub stockists cover around
650,000 retailers in India.
• To target rural markets better, the company
launched the OneRural programme.
Currently, with a reach of close to 60,000
villages, rural revenues account for 27% of
GCPL’s overall revenues.
• Again Analytics and internet of things
playing an important role to locate the
places and vendors for storage, collection
and distribution of products

8. MARKETING AND SALES
 GODREJ caters to 1.1 billion consumers globally, across different businesses and use 3 by 3
approach for International expansion with a presence in 3 emerging markets(Asia, Africa, Latin
America) across 3 categories (home care, personal wash, hair care).
 The consumer trust with a strong brand name, Godrej is no 1 in household insecticides and hair
colour in India, No 1 player in air fresheners and wet tissues in Indonesia. 2nd largest in Indonesia
(Insecticides), 2nd largest in soap market in India.
 Data mining and analytics a key priority for Godrej to get a 360 degree view of trends and
consumers to cater to right consumers and increase market share.

9. SERVICE
 95%+ customer service levels across key geographies
 Godrej Salon-I programme provides trainings to women
entrepreneurs in salon services.
 Prerna, our retail management training programme is aimed at
improving the entrepreneurial ability of retailers. The programme
covers topics including business drivers and key measures, stock
management, principles of display, interacting with customers, and
trends in retail and self-service stores, to improve the sales skills of in-
shop retail associates.
 Vijay, our training programme in channel sales, trains unemployed
youth and builds a talent pipeline for the industry. The programme
trained 12,500 youth across 5 locations in channel sales in fiscal year
2016-17.