3. 1. Nokia Mobile Phones 2. Colgate
Tagline : “Connecting People” Tagline:
“Trusted Brand for Oral Healthcare”
Differentiating Factors:
Differentiating Factors:
Extensive Service Network
Selling Trust & Care for home &
Recycling Program – Green Initiative
Family
User Friendly Compared to
Dentist Recommendation / IDA
Competition Approved
Range of Products –
Toothpaste, tooth powder, tooth
brush, mouthwash, whitening
products
4. 3. Lux 4. Dettol
Tagline : “Not just soap, its Skincare” Tagline: “Be 100% sure”
Differentiating Factors: Differentiating Factors:
Beauty Soap of the Filmstars Extended germ protection
Selling hope of being beautiful Selling Safe and Security
The range of products includes Range of Products – Soap, Liquid
beauty soaps, shower gels, bath Hand wash, Antiseptic
additives, hair shampoos and
conditioners.
5. 5. Britannia 6. Lifebouy
Tagline : “Eat Healthy. Think better.” Tagline: “100% better protection
from germs as compared to
Differentiating Factors:
ordinary soaps..”
Dual Focus on Nutrition & Taste
Differentiating Factors:
Selling Hope for Healthy Living
Extended germ protection
The range of products includes Food
& Beverages ranging from milk Selling Safe and Security
products Range of Products – Soap, Liquid
, biscuits, jam, cakes, breads etc. Hand wash, Antiseptic
6. 7. Clinic Plus Shampoo 8. Pond’s
Tagline : “India ki Pehli Pasand” Tagline:
“As beautiful as you want to be !”
Differentiating Factors:
• Family Shampoo for Long and Clean hair Differentiating Factors:
• The Brand is Positioned as a shampoo • Deliver products that make a real
that is a part of the family’s well being. difference to women's skin and the
way they live their lives.
• Advertisements always focus on the
mother as a protector of her family. • Relatively reasonably priced anti-aging
skin cream
• Woman are the prime decision makers in
Clinic Plus’ target market of Rural and • Aims at identifying with being young
Semi Urban areas. and beautiful.
• Ads focus on married woman staying
beautiful for their husbands.
7. 9. Fair & Lovely 10. Pepsodent
Tagline: “Gorepan se Zyaada, Saaf Tagline: “Expert Protection”
Gorapan” Differentiating Factors:
Differentiating Factors: Technical Superiority
Patented Skin Lightening Technology First toothpaste with a unique
anti-bacterial agent
Empowering Women to go further
Expert Protection Variants for
Selling Hope for Better Lifestyle
Complete, Relief &
Improvement
Repair, Whitening & Sensitive
teeth protection