Hero Honda is a pioneer in using IMC right from its inception.A model which other companies could imitate.

1. Integrated Marketing Communication Hero Honda

3. Cohesive Approach

4. Hero Honda - In the making

5. Right Cost 100 cc motorcycle Fuel efficient & Affordable

8. Emotional Branding

9. Segmentation and subbranding Splendor NXG Glamour Karizma ZMR

10. Bike for all Rs.37000.00 to Rs.95000.00

11. Youngistaan

12. Just 4 her.....

13. Fill It Shut It Forget It

16. Types of Advertisements Celebrity Advertisements

17. Types of Advertisements Print and Outdoor Advertisement

18. Types of Advertisements Covert Advertisement Mujhe Kuch Kehana hai – CBZ Gavaskar Border Trophy – “Man Of The Match” Hero Honda Bike

22. Print Advertisements

23. Outdoor Advrtisements

24. Personal Selling Wide price range. Each product with multiple optional features. Experience speaks. First six service free Once in a year free check up for hero honda bikes from authorised comapany service station. Good resale value. Various schemes for goverment and miliatry employees.

26. Sales Promotion Hero Honda Passport Program Cash incentive program

28. Sales Promotion...contd