Julaine Smith presented at Northshore Business Symposium in Redding, California about SOUL Plan. She taught how to Make Money and Make a Difference with your business.

2. %
$
re-THINK Purpose
Use your business to create economic wealth and social value

3. Are you living an abundant life?

4. re-THINK
PURPOSE
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5. MOTIVES à why?
STANDARDS à how?
USES à what?

6. ARISE Business Solutions
helps entrepreneurs
re-THINK Purpose
for their business.

7. Business Social
Plan Responsibility

8. Build a
Business that
Makes a Profit
re-THINK = and
Positively
PURPOSE Impacts
Social Issues

9. ARISE Business Solutions
STRATEGIC approaches to doing business that
CHALLENGE TRADITIONAL claims in order to:
ON ONE HAND: YET, STILL
Effectively execute Effectively pursue and
objectives focused on & create profit for
creating social value managers and owners
Invest in society to
& Demand short-term
create long-term
financial performance
social value

10. Add the 5th "P" - PURPOSE beyond profits - to Your
Company's Marketing Plan
Create Economic Wealth & Social Value through
Purpose-driven leadership
Experience the Highest, Fullest Expression of Your
Entrepreneurial Self!
Build a G (Generous)
Corporation

11. Consumers EXPECT businesses to positively
impact social issues
CUSTOMER LOYALITY & TRUST is higher for
socially responsible businesses
Help your brand STAND OUT
in a crowded marketplace
Pursue a PURPOSE that is key to your
PASSION & FULFILLMENT

12. Entrepreneur's
Sweet Spot

13. Created to… MAKE A PROFIT,
and
MEET NEEDS
while also
EMPOWERING OTHERS
A sustainable business has a
Purpose beyond profits.

14. Increase Sales
Greater productivity
More profits
Better image
More customers
Loyal employees
Better morale
Positively Impact Social Issues
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15. SOUL PlanTM
Corporate Objective
Build a company that is…
Relational
Holistic
Neighborly
Adventurous
Purposeful
Humble
and
Principled

17. SOUL PlanTM v. Traditional Business Plan

18. Purpose Beyond Profits
Position you and
your company!
to be part of
something
greater than
yourself by doing!
GOOD WORKS. !

19. PURPOSE BEYOND PROFITS
Profits
Build a strong – profitable – business
Balance
MAKE MONEY
DOING GOOD