7 Tips to Improve your Online Brand

7 Ways to Improve Your Online Presence and Brand ,[object Object],[object Object]

What is an online brand anyway? ,[object Object],[object Object],[object Object]

The key ingredients of an online brand ,[object Object],[object Object],[object Object],[object Object]

Two personal brands built from another ,[object Object]

Why does it matter? ,[object Object],[object Object],[object Object],[object Object]

The Google Effect ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tip #1: Be (selectively) transparent

Share Just Enough: Not Too Much ,[object Object],[object Object],[object Object],[object Object]

I REALLY LOVE CUPCAKES..... (On fb PAGE) ,[object Object]

Building Relationships ,[object Object],[object Object],[object Object],[object Object]

Tip #2: Don’t forget about the back channel

Sharing isn’t always public ,[object Object],[object Object],[object Object],[object Object]

Tip #3: Meet three new people each week

Meet 3 New People ,[object Object],[object Object],[object Object],[object Object]

How to do it ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why does this matter? ,[object Object],[object Object],[object Object]

For example… ,[object Object],[object Object],[object Object]

Tip #4: Consisent visual brand identity

Branding 101 ,[object Object],[object Object],[object Object],[object Object]

Tip #5: Be opinionated, not crass

Tone: Where is it? ,[object Object],[object Object],[object Object]

Have a take—do not suck ,[object Object],[object Object],[object Object],[object Object]

Tip #6: Take the online world offline

Networking…in real life ,[object Object],[object Object],[object Object],[object Object],[object Object]

Taking it to the next level ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tip #7: Build a foundation on what YOU like

Your very own “tribe” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Don’t fake it – embrace it ,[object Object],[object Object],[object Object]

Finally… ,[object Object],[object Object],[object Object]

Thank You! Lauren Fernandez @cubanalaf www.laurenafernandez.com Arik Hanson @arikhanson www.arikhanson.com

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