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Fashionistas 
Loves Second Hand 
Arianna Chieli 
Milano, Subito.it 23 Ottobre 2014
Red Carpet+ vintage= you win!
Il vintage scorre nei “chick-lit”
Il Vintage acquista valore nel tempo 
E’ unico 
Aiuta a costruire uno stile riconoscibile 
Rende interessante un outfit banale 
Evita l’omologazione 
Scatena la caccia al tesoro
Bivio Milano 
Humana Vintage 
Il negozio per chi ha stile da vendere 
Regala ai vestiti una seconda possibilità 
www.biviomilano.it 
Share 
Sostiene progetti di cooperazione in Africa 
Recupero abiti tramite 
contenitori posizionati in 42 province 
www.humanavintage.i 
Il primo negozio second hand sociale “local” 
Tutto da 1 a 12 euro 
Sostegno di progetti locali legati al sociale 
www.secondhandreuse.it
Blogger experiment 
www.ayearofsecondhand.com 
Blogger “refashion” 
refashionista.net 
Blogger “second hand scouting” 
www.piusc.it
Azionare meccanismi virtuosi 
nel fashion system è cool 
www.joinremo.com
Non è più soltanto una questione 
economica, ma di attenzione alle 
risorse del pianeta 
Servono nuovi modelli di comportamento 
… anche nella moda … 
Sul web tutto è più 
facile e la platea è il mondo 
Contrarre i consumi significa aprirsi 
ad un’economia del riuso 
vendo e compro 
La crisi aiuta ad 
essere creativi, faccio shopping nel mio armadio 
e anche nel tuo
ariannachieli 
www.fashionblabla.it

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Il rapporto tra moda e second hand economy

  • 1. Fashionistas Loves Second Hand Arianna Chieli Milano, Subito.it 23 Ottobre 2014
  • 3. Il vintage scorre nei “chick-lit”
  • 4. Il Vintage acquista valore nel tempo E’ unico Aiuta a costruire uno stile riconoscibile Rende interessante un outfit banale Evita l’omologazione Scatena la caccia al tesoro
  • 5. Bivio Milano Humana Vintage Il negozio per chi ha stile da vendere Regala ai vestiti una seconda possibilità www.biviomilano.it Share Sostiene progetti di cooperazione in Africa Recupero abiti tramite contenitori posizionati in 42 province www.humanavintage.i Il primo negozio second hand sociale “local” Tutto da 1 a 12 euro Sostegno di progetti locali legati al sociale www.secondhandreuse.it
  • 6. Blogger experiment www.ayearofsecondhand.com Blogger “refashion” refashionista.net Blogger “second hand scouting” www.piusc.it
  • 7. Azionare meccanismi virtuosi nel fashion system è cool www.joinremo.com
  • 8. Non è più soltanto una questione economica, ma di attenzione alle risorse del pianeta Servono nuovi modelli di comportamento … anche nella moda … Sul web tutto è più facile e la platea è il mondo Contrarre i consumi significa aprirsi ad un’economia del riuso vendo e compro La crisi aiuta ad essere creativi, faccio shopping nel mio armadio e anche nel tuo