marketing of new product

1. Strategic Marketing Plan
Dr Anupam Singh

2. Key Elements of a Strategic Marketing Plan
1. Mission and Vision
2. Segmentation, Targeting, and Positioning
3. Marketing Tactics
4. Measuring and Evaluating
5. Refinement and Implementation

3. The Ten Steps of the Strategic Marketing Planning Process

5. Goal setting

7. Mission
“To make the professionals more productive and successful “
Vision
“To transform the way the world looks for work, develop, and
market professional skills”

8. Marketing Audit
A marketing audit is a full exploration and analysis of the
entire marketing environment of a business, assessing
everything from strategies and targets to specific marketing
activities.

9. How do you do a marketing audit?
The basic steps of a marketing audit are as follows:
•Identify your marketing channels/strategies/activities
•Identify your goals and objectives
•Gather data
•Make a comparison
•Identify issues and gaps
•Create an action plan
•Repeat

10. Situation Analysis Porter’s five forces model