A copy of the slides used in a presentation to businesses, individuals and other organisations looking to learn more about Social Media. Delivered to attendees at the Truro College Technology Fair held on the 10th & 11th September 2010.

1. Social Media... So what’s all the fuss about? Presented at the Truro & Penwith College Technology Fair – 10th & 11th September 2010

3. I’ve worked in sales, marketing and media roles for over 10 years.

4. I’m co-founder of Cornwall Social Media Cafe

6. What do I stand to gain from this talk? Make yourself more employable Discover new opportunities to connect with family & friends Generate new business for your company Get more from your interests and hobbies Find new routes to express yourself

7. Social Media... What’s that all about?

8. Image Credit: http://www.flickr.com/photos/davidberkowitz/3471893214/sizes/o/in/photostream/

9. “Media for social interaction, using highly accessible and scalable publishing techniques.” Wikipedia Definition - Source: http://en.wikipedia.org/wiki/Social_media

10. or “...it’s how people read, discover and share information.”

11. The Key Aspects & Terminology Web 1.0, 2.0 & 4.0 Real Time Viral Authenticity User Generated Content (UGC) Consumer Generated Media (CGM)

12. What’s so wrong with the ‘real world'

13. Image Credit: http://www.flickr.com/photos/24258698@N04/2302563062/sizes/l/in/photostream/

14. What’s so wrong with the real world? Improved Technology Changes in Society Computing Power Processor Power Internet Speeds Digital Cameras iPods Smartphones iPhones / iPads Generation Y / Net Gens Out of Town Shopping E-commerce Longer Working Hours Migration & Immigration Erosion of Community Centres The Age of Spin

15. A Whole New World of Possibilities

17. Social Media Platforms File Sharing Sites Blogs Social Networks Social Bookmarks Live Streaming Forums Wiki Sites Aggregators Review Systems

18. Take a look at the Conversation Prism...

19. What is Facebook? Launched 2004 500m Active Users 50% of users are between 25-49

20. Latest Statistics 50% log on in any given day 150m+ access via mobile devices (and are twice as active) 35m+ users update their status each day 60m+ status updates posted each day 30bn+ pieces of content shared per month Source: http://www.facebook.com/press/info.php?statistics

21. An Average user… 130+ Friends 55 minutes on the site per day Is connected to 80 pages, groups &events Adds 25 comments to content each month Creates 90 pieces of content each month Source: http://www.facebook.com/press/info.php?statistics

23. Some Statistics 77% active internet users read blogs 133m+ blogs 55% more traffic

26. Social Network

27. Search Engine

28. Focus Group

30. An Average user… Is 31 Has 126 Followers 75% of traffic comes from third-party apps 37% of active users use their phone to update

31. Location Web Address Avatar Bio

32. What is LinkedIn? ‘Professional Network’ 65m+ members 150 industries 200 countries / territories

33. Some Statistics 1 new user per second £68,000 Average earnings 46% decision makers

35. The Good, The Bad & The Ugly

36. The Good, The Bad & The Ugly New opportunities To connect To express To understand To explore Privacy Identity Theft / Cyber Crime

38. How can I benefit from all this? Some Practical Projects...

39. Make yourself more employable... Upload your CV to LinkedIn Demonstrate your expertise online Keep a blog (Wordpress / Posterous) Use file sharing sites Research potential employers Ensure the search engines give you a clean bill of health

40. Connect with friends and family What members of your family would you like to get closer with? What friends have you lost touch with but would rather not have? Search for them on social networks Use Social Networks such as Facebook to share your stories (use privacy settings) Look for mutual interests

41. Generate new business Keep the ‘VCP rule’ in mind Provide better customer service Be human Attend a Business Link Social Media workshop to learn how to develop a strategy

42. Get more from hobbies and interests Join Facebook Groups Search Twitter for people with similar interests Subscribe to blogs Visit forums Use the Google Search Options

44. Express your opinions Add comments to stories and blogs Start your own blog Open a Twitter account

45. How can I help? Explaining How… I offer training & tuitionin the theory and practical application of Social Media tools and platforms, as well as coaching and support to individuals or teams. Explaining What… Traditionally referred to as strategy or consultancy, It comes down to me putting my knowledge to work on your behalf, explaining what you need to do to meet a set of objectives. Explaining Why… This may involve a basic appraisal of your activity to date or ongoing monitoring of your activity for results. Doing it… I can help setup, create and maintain Social Media accounts ready for take over at a later stage, ensuring you get the right technology working for you. This may include setting privacy settings or helping upload a CV to LinkedIn.

46. Getting in touch Search for “arengrimshaw” on Google Or Tel: 01872 273103 Mob: 07598 242212 Email: info@arengrimshaw.co.uk Web: www.arengrimshaw.co.uk