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- 2. 2 M O B I L E - F I R S T W O R L D SabrinaTorres Agency Partner
- 3. 10-year roadmap E C O S Y S T E M S P R O D U C T S T E C H N O L O G I E S 3 5 10 Facebook Video Search Groups Messenger WhatsApp Instagram Connectivity AI VR / AR Drones Satellites Lasers Terrestrial Solutions Telco Infra Free Basics Vision Language Reasoning Planning Mobile VR Rift Touch Social VR AR Tech
- 4. 2B on Facebook each month 1.2B on Whatsapp each month 1.2B on Messenger each month 800M on Instagram each month Source: Facebook internal data, Q4 2016
- 5. O U R M I S S I O N 5 To give people the power to share and make the world more open and connected
- 14. T H E F U T U R E O F Communication
- 15. Change happens in a blink
- 17. Source: eMarketer, US, 2014 Television Digital Mobile Radio 1950 1960 2000 2010
- 18. F A C E B O O K I N Spain
- 19. 23M MAU 21M MMAU 17M DAU 16M MDAU 66% of internet users Source: Based on Facebook data, December 2016 * Percentage of Internet users calculated with data from eMarketer, October2016. 12M MAU
- 20. Source: eMarketer, April 2015 2:33 2 0 1 1 9 hours 2 0 1 5 11 hours 0:35 Digital TV Radio / print / other Computer Mobile 3:30 2:41 2:42 2:40 3:25 2:30
- 23. Datos demográficos Localización Intereses Comportamientos Audiencias personalizadas Audiencias similares Targeting that offers high reach and precision
- 24. BRILLIANT BASICS START WITH A BUSINESS OBJECTIVE TARGETING & SEGMENTATION REACH & FREQUENCY SUFFICIENCY MEASUREMENT CREATIVE EXECUTION 50-70% Audience Penetration 1-2 frequency per week Design with the business objective in mind Design for feed Use right measurement for right objective PHASE 1 | AWARENESS 120" hero film, generic Always your taxi, with mytaxi. No matter where you are coming from or going to. mytaxi - your taxi !
- 25. PHASE 1 | AWARENESS 30" City edits, localised BERLIN FRANKFURT HAMBURG COLOGNE MUNICH Alwaysyourtaxi,withmytaxi.WhethergoingfromNeuköllnn,intheCharité ortoCharlottenburg. 🚕 Alwaysyourtaxi,withmytaxi.WhethergoingfromKuhwald,totheairport ortoOffenbach. 🚕 Alwaysyourtaxi,withmytaxi.WhethergoingfromSt.Pauli,toarkt odernachEppendorf. 🚕 Alwaysyourtaxi,withmytaxi. WheninCologne,goingtothecathedral ortoDortmund. 🚕 Alwaysyourtaxi,withmytaxi. WhethergoingfromGrünwald,toEisbachor toGiesing. 🚕
- 26. PHASE 2 | CONSIDERATION Brand carousel, localized Munich Install Now ortoP1club.Install Now Whethersurfinginthe Eisbach, Install Now doingacitytour, Install Now onyourwayto oktoberfest, Install Now mainpoint,gethome safe! Install Now mytaxi-yourtaxi 🚕 yourtaxi–alloverMunich.Withmytaxiperapporder,payundreview yourride.
- 27. PHASE 2 | CONSIDERATION Brand carousel, localized Frankfurt Install Now orspontaneouslyhop inaTaxi. Install Now payasyouwish, Install Now cashlessperApp. Install Now pre-order thenightout Install Now mainpoint,relaxed! Install Now mytaxi-yourtaxi 🚕 yourtaxi–alloverFrankfurt.Withmytaxiperapporder,payundreview yourride.
- 28. LEXUS NX
- 29. LEXUS: BEYOND UTILITY 1000 customized videos based on gender, interests, location, purchase journey
- 30. T H E E X P E C T A T I O N O F Immediate Communication
- 32. 32
- 33. RAISE AWARENESS Drive interest and awareness of a product or service through conversation PROVIDE SERVICE Leverage automation and artificial intelligence to manage customer service inquiries ENABLE TRANSACTIONS Extend app-like functionality into Messenger ACQUIRE CUSTOMERS Have direct, 1:1 conversations with the right customers Building for Messenger
- 38. Feed = Speed
- 39. 1.5X faster 1/4 sec recall 90% of time on Facebook is spent on mobile
- 40. 13msto identify it We only need to see an image for
- 42. 60,000times faster than words The human brain processes images
- 46. Pictures or it didn’t happen 46
- 47. But with video we live the moment 47
- 48. Creation of video content is exploding 48Source: From Q1 Earnings, April 2016; F8, 2016; Instagram Internal Data, January 2017 75% Of all mobile data will be video by 2020 3x more video was shared and created than the year prior 150M+ Instagrammers using stories everyday
- 50. 50 We’re building video ads for the way people want to consume video LONGER, LEAN BACKSHORT, ON-THE-GO Short Video FEED VIDEO: ON-THE-GO 1 Audience Network IN-STREAM VIDEO 3 Canvas FEED VIDEO: LEAN FORWARD 2
- 51. Videos at Facebook are Short
- 54. Videos at Facebook are Long
- 55. Meet John Smith. #LoveHasNoLabels Love Has No Labels
- 56. Videos at Facebook are Tall
- 59. Videos at Facebook are Wide
- 61. Videos at Facebook are Stores
- 63. Videos at Facebook are not…
- 64. TV Spots
- 65. your visual story attention quickly for sound off more C A P T U R E D E S I G N F R A M E P L A Y Creative considerations
- 67. T C H I B O Captivating Elements Identity early 1:1 NDA only
- 68. D R E A M W O R K S - K U N G F U PA N D A Text overlay 68 Design for sound off
- 69. H O N D A C I V I C Framed for mobile Visual surprises Frame for visual stories
- 70. S O N Y P I C T U R E S Framed for mobile – Highlighted elements – Visual surprises
- 71. D I A M O N D F I L M S ( B R A Z I L ) Experiment w/ visual effects 1:1 NDA only
- 73. Videos are the new generation
- 76. additional example of workEXAMPLE OF WORK EXAMPLE OF WORK
- 77. additional example of work EXAMPLE OF WORK EXAMPLE OF WORK USA UK
- 80. Thank you Source: Placeholder text. Delete this box if source is not needed. 80