Here is the

1. CC BY-SA
Arduino Confidential
OSHW Summit
September 2011
Arduino Team
Massimo Banzi
David Cuartielles
Tom Igoe
Gianluca Martino (in effigy)
David Mellis

2. CC BY-SA
Arduino is an open-source
electronics prototyping
platform based on flexible,
easy-to-use hardware and
software.

3. CC BY-SA
Arduino UNO

4. CC BY-SA
The emphasis is on simple and
streamlined user experience. It
is designed with beginners and
non-technical people in mind.
Business Model

5. CC BY-SA
Hardware , Software and
Documentation are released
with open licenses while the
Arduino brand is licensed to
manufacturers who want to
make official products
Business Model

6. CC BY-SA
Illustration: Francesco Muzzi for Comitato Italia 150
Business Model

7. CC BY-SA
Daniela Antonietti Tom Igoe
CFO Documentation
Professor at ITP, New
Massimo Banzi York University
CEO / Product Manager
Professor at SUPSI and Gianluca Martino
CIID Copehagen Hardware Design, Mfg
and Distribution
David Cuartielles
Education / Web David A. Mellis
Services Software
Professor at K3, PHd Student at MIT
University of Malmö Media Lab
Arduino Team

8. D.Mellis, USA T.Igoe, USA
CC BY-SA
D.CUartielles, Spain
M. Banzi, Italy
G.Martino, Italy
Arduino Team

9. CC BY-SA
Daniela Antonietti
Picture Chris Anderson

10. CC BY-SA
IDII Ivrea / Birthplace of Arduino

11. CC BY-SA
IDII Map of Prototyping Tools 2005
Illustration: Giorgio Olivero, todo.to.it

12. CC BY-SA
Wired USA Oct 2008

13. CC BY-SA
Text
Wired Italia Feb 2009

14. CC BY-SA
Wall Street Journal 2009

15. CC BY-SA
Make Blog 2011

16. Estimated
200000
CC BY-SA
200000 (Jan/Aug 105732)
150000
100000
84674
62301
50000
33788
17511
7905
2550
0
2005 2006 2007 2008 2009 2010 2011
SALES Arduino USB/Diecimila/2009/UNO

17. CC BY-SA
Units sold Sep 2005 / Aug 2011
314,461

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Revenues
Royalty 10% of the Wholesale
price

19. CC BY-SA
Blog views 2006-2011

20. CC BY-SA
IDE Downloads

21. CC BY-SA
200 Distributors
RS Components, Farnell/
Newark, Mouser, Digikey
Local distributors in 48
Countries

22. CC BY-SA
USA Europe
ITP, New York University TU Eindhoven
Massachusetts Institue of Technology ETH Zürich
Carnegie Mellon University HyperWerk, Basel
Stanford University ITU Copenhagen
Georgia Tech K3 Malmö University
Rhode Island School of Design CIID, Denmark
UCLA RWTH Aachen
Pratt Institute SUPSI, Switzerland
Parsons School of Design Open University
SVA Goldsmiths
University of London
Asia University of the Arts London
IAMAS, Japan University of Nottingham
Keio University, Japan Manchester University
Hongik University, South Korea University of Edinburgh
SADI, South Korea UDK Berlin
Some Universities using Arduino

23. CC BY-SA
Apple Microsoft
ASUS Research
Panasonic Nokia
Hitachi Smart Design
FitBit MakerBot
Frog Design DIYDrones
Google Telefonica R+D
IDEO
Some Companies using Arduino

24. CC BY-SA
Forum
52979 Users
533405 Posts
71411 Topics
3.4M Pageviews/Month

25. CC BY-SA
Great Community
PaulS 14071
Grumpy_Mike 13681
AWOL 8948
retrolefty 8792
uwefed 6253
mem 6211

26. CC BY-SA
Relevant
Adopters

27. CC BY-SA
Google Android ADK

28. CC BY-SA
Photo: makerbot website
MakerBot 3D printer

29. CC BY-SA
Photo: DIYDrones Website
DIY Drones

30. CC BY-SA
OpenPCR (DNA Sequencing/Barcoding)
Photo: OpenPCR website

31. CC BY-SA
Lessons Learned

32. Don't make something
you don't use yourself

33. Know who you're
making it for

34. Know what you want out
of it

35. Make projects,
not platforms

36. Respect the intelligence
of the beginner

37. Experts are not the best
advisors when you want to
make tools for beginners

38. Good hardware, good
software, good explanation
and generous users make a
great project

39. Document what you
make

40. Change is painful

41. Expect resistance

42. ...and conspiracy
theories...

43. Never ascribe to malice
what can be explained
with stupidity.

44. If nobody complains
you’re doing something
wrong

45. Including people
is hard
(but necessary)

46. If you are five people in
three different countries,
you are a multinational
company

47. If you're not prepared
for someone else to
adapt your work,
don't share it online

48. If you're not prepared
for someone else to
improve your work,
don't share it online

49. If you're not prepared
for someone else to
clone your work,
don't share it online

50. If you're not prepared
for someone else to
trash your work,
don't share it online

51. Organizing a startup is a
lot harder once the idea
has traction

52. You can't run a startup
part-time

53. Mistakes will get
institutionalized

54. Pick your name carefully

55. *duino is not creative

56. Especially if your board
is not even compatible

57. Register every domain
that you can

58. Hire a lawyer, you don’t
know why but she does

59. Be careful when
somebody is just too
eager to help you

60. Even your friends might
become a competitor

61. It’s good to be friends,
better if it’s in writing

62. Open source software
doesn't necessarily
translate into a
business model...

63. Open source hardware
has to.

64. If a defective board
makes it through QA...

65. ...it will be delivered to
the most vocal
customer...

66. ...who will publish
electron microscope
pictures of it...

67. ...pointing at every atom
that is out of place...

68. ...Twittering that every
board you ever made is
seriously flawed...

69. ..whose follower will
robotically RT and in 8
hours someone will declare
your company doomed.

70. Your most important
customers are not the
most vocal ones

71. You might need to travel
the world to meet them

72. but, most of all

73. Don’t let the fact that
you don’t know what
you’re doing stop you