2. mind and emotions
eMage™branding a creative boutique, born four decades ago when
marketing and branding, was two non-existing words
our renowned expertise in articulating a compelling and refreshing
positioning improving value proposition, key loyalty drivers, recasting
equities, brands optimization, and master crafted strategies for your
unique needs starting from the ground up, delivering a great brand
appeals, to both hearts and minds is where eMage™branding makes the
tangible difference in areas such as
deep sector immersion
marketplace discovery
consumer insights
brand equity assessment
brand positioning
design architecture
new concept development
brand drive real business performance,
that's why a sound strategy is so important appeals to both
hearts and minds
&
top-of-mind
evangelist
top-of-heart
innovators

3. brand strategy
a solid brand strategy transmits, and encapsulates the personality
of your company, and provides a clear plan as to how you will this
personality communicate to your customers
to create, we investigate and research in-depth areas such as
deep sector immersion
marketplace discovery
consumer insights
brand equity assessment
brand positioning
design architecture
new concept development
eMage™branding teams are multidisciplinary strategists, designers and
writers, as well as digital and implementation experts, including
• create new or refresh positioning for companies and products
• recasting mission, vision and values
• improving financial performance through brand portfolio
optimization
• articulating a compelling, differentiated brand messaging
framework
• evaluating the equities and liabilities of both the client and
competing brands
• quantifying economic value at risk when making brand
decisions defining aspects of competitive advantage
• identifying the underpinnings of brand sustainability
• aligning branded customer experiences with purchase and
loyalty drivers

4. integrated design
the idea is to keep an open dialogue with audiences, with a view to
translating customer voice into a brand culture, can be manifested as
a set of actions based on a common view of the world
diversity is a particular strength of the eMage™branding design team
with origins in many countries, and a command of multiple languages and
cultures, we bring multicultural insight that elevates our work above the
expected combining a passion for art, design, color, texture and
typography with close client collaboration and lively interaction
each of our designers brings a unique skill set and viewpoint. when we mix
the result is a better outcome, we are a team of skilled individuals that see
the big picture, working to discover seamless solutions in any medium; we
see the world as our creative canvas
we are behind all of our design is a strong strategic focus, a fact-based,
insightful direction, is what keeps our creativity on a clear path to passion
and drive, combined with artistry and deep thinking, are what set at
eMage™branding, apart from the rest, offering enhanced value with the
ability to go beyond a narrow project focus, delivering fully realized
integrated design solutions
corporate identity
logo design and naming
signature systems
identity standards
implementation guidelines
collateral systems
marketing communications
... and much more

5. naming and nomenclature
the right name can make your brand memorable; the wrong one can hold
it back
we create unique, compelling names for organizations, products and
services in multiple industries, names that excite get attention and spur
interest
memorable name is the defining element of a brand,
It embodies the brand idea and sets the stage for grabbing attention and
driving action, and, there's nothing more fun and creative than developing
a new brand name, naming is both art and science, requiring rigor to
deliver results, that's what delivers
from creative brief to ideation, name selection, and legal clearance, our
approach is a proven way to reach a simple objective and deliver a great
name
creating a great name is a bit like capturing lightning in a bottle,
inspiration can come, great ideas whenever and wherever they might
happen
our naming system helps screen potential name candidates against
critical criteria such as domain, trademark availability and cultural
sensibilities, also builds a lexicon for the entire naming exercise by
codifying ideas in a database, that allows for sharing and naturally
expanding creative possibilities
design and engineering
prototyping
manufacturing
project management
variances
installation
maintenance
rebranding
signage and nomenclature
we have at our disposal a wide range of versatile systems which can be
easily adapted to client’s image, signposting, merchandising, display and
commercial outfitting a modular system simple to install are available to
facilitate any application

6. digital holistic
digital is the endowment on which leading brands are built in today’s,
society digital creates a lively audience in a collaborative intoning, around
an interactive community, talking with one another, and with you
mobile, social, web…digital is now, no one knows that better than
eMage™branding
this is why we ensure the customer experience embodies your brand in all
things digital, is the foundation on which successful brands are built in,
today's world at the same time, digital is where you will have the least
control of your brand and where your brand will grow most organically,
digital is where your investment in your brand will produce the biggest
return, most importantly, digital creates a lively collaborative environment
do you have a strategy for managing your brand across
the digital universe?
today doing so, is more complex than ever, with countless ways for
consumers to experience your brand, It's about many things, mobile, and
devices, point-of-purchase and location-aware services, social media,
review sites and user-generated content
a place where your customers aren't just an audience but an
interactive community, talking with one another and with you
content strategy
information architecture
web development and applications
mobile and apps design and
development
SEO web positioning web and search
optimization
social media interface and marketing
growth hacking
are you truly ready?

7. image vs. identity
corporations are like people, they have individual characteristics, cultural
Impressions, and philosophies, yet to the public they often seem - cold -
and characterless - listless, with no visible signs of life a - trademark -
the visible part of the corporate identity programs, helps to - humanize -
a company by representing a face, a personality in the form of a symbol
the - symbol - reflects the company’s identity and helps to mold its
- image - in a positive way
understanding the difference between the concepts of corporate image
and corporate identity, is the first step toward closing the gap between
the two
the corporate image is the way in which a company is perceived by the
public, consumers, competitors, suppliers, the government, and the
general public
corporate identity on the other hand, is a symbol that reflects the way in
which the company wants to be perceived, is the ideal situation, and can
be created, whereas image is always earned
we believe in developing images and identities, based in strong emotional
response, the strength response increases in direct proportion to the
length of time that a particular image has been in use, once a positive
image is established and supported by those inside and outside the
company, transmit appearance of power, consumers want to feel the
power and strength of corporation through association with its
commodities or services, they want to feel they are dealing with an
organization that is stable, and reliable when there are buying
its services or investing in the company sense of experience, confidence
and tradition, when a company has established these characteristics, it is
able to launch new products based on its past performance

8. customer loyalty
a brand only delivers its promises when it has the corporate culture to
back them up
eMage™branding help to deliver customer loyalty and shareholder value
through leveraging the potential in your employees to create powerful
brand cultures
with market place competition being so fierce, a strong culture can be the
definitive reason customers choose your brand
even with compelling graphic design and interiors, customers will only
benefit from a brand's promises and products when employees collectively
understand, take and transform them into unique service experiences
we believe in your human capital to add
value to your brand
If employees are not aware of a
brand's promises and products,
can customers be?
our holistic approach provides advice and
coaching for your internal and external
branding
employees who identify with and respect their employer will become
powerful PR and marketing beacons, they will communicate a brand's
purpose and promises to every customer they engage with enabling
customers to relate to and emotionally attach to your brand
they are the voice of emotion of your brand
eMage™branding, understand your market needs, our multidisciplinary and
multicultural resources, plus our creative flair and original thinking, and this
proven methodology is fundamental to delivering the dynamic solutions
and satisfaction to our global clients
with origins in many countries and a command of multiple languages,
we bring multicultural insight that elevates our work above the
expected, combine a passion and lively interaction for art, design,
color, texture and typography, and our hearth in a close collaboration

9. brand collaterals
eMage™branding idea is to keep an open dialogue with audiences, with a
view to translating customer voice into a brand culture that can be
manifested as a set of actions based on a common view of the world
packing
however, the real work begins when our creative team elegantly weaves
all the elements into a holistic packaged brand, one that has both hearts
and meaning
stationery
the power of stationery is not to be underestimated It punches well above
its weight in the marketing hierarchy, a business card, for instance, can
represent professionalism, credibility, creativity and more. the choice of a
quality paper stock, special finish, color, typography and strong design can
give an impression which speaks about an organization and it adds true
value to a brand
print
great print design gets you noticed, it gives your customers a way to
tangibly engage with your brand from the first impression of well-crafted
stationery to the weight of corporate brochure printed collateral can help
to move you nearer to the point of making a sale, print have real impact
brochures and memories
we live in a rapidly growing digital world, design for print still holds strong,
we believe that approaching brochure design strategically has the power
to inspire action
exhibitions
our highly creative and experienced team design signage and exhibition
graphics for a wide range of businesses and exhibitions, up to date with
the latest display techniques, we suggest progressive ideas to deliver
outstanding designs to perfectly position you and set you apart from the
competition

10. brand guidelines
eMage™branding guidelines are the instruction manual to show how to use
a visual identity they provide the framework that defines the visual assets
and shows how to use them in each circumstance
brand guidelines are useful, and the larger the organization, the more
helpful they become and can help you manage your brand so that it grows
in value a brand only delivers its promises when it has the culture to back
them up.
with market place competition being so fierce, a strong culture can be the
definitive reason customers choose your brand even with compelling
graphic design and interiors, customers will only benefit from a brand's
promises and products, and internally when employees collectively
understand, take and transform them into unique service experiences
with market place competition being so fierce, a strong culture can be the
definitive reason customers choose your brand even with compelling
graphic design and interiors, customers will only benefit from a brand's
promises and products, and internally when employees collectively
understand, take and transform them into unique service experiences

11. experience
with over three decades of experience our clients are included in
all market segments and locations

12. reach out
1344 seagrape circle
weston, florida 33326
skype eMagebranding
tel 954.684.6686
info@eMagebranding.com
www. eMagebranding.com
eMage™branding
a wholly own subsidiary of
www.ardiz.com
info@ardiz.com
© copy right eMage™branding 2013