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12 Twelve Steps Business Plan
- 2. Hard, long work
Frustrating
• Puzzle pieces keep changing shape
• Synthesis vs. Analysis Creative
Ultimately, very rewarding
• Put your education together
• Excellent resume item
• Satisfying
Writing a Business Plan
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- 5. A great business idea! ($$)
?
Moving an a great idea into business,
and business into profits, requires a
coherent process to obtain results
Writing a Business Plan
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- 7. Ideas by itself do not sale
opportunities
Your ideas…
•
•
•
•
•
•
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Writing a Business Plan
Research
Investigate
Analysis
Benchmarking
Business intelligence
Planning
Project
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- 8. How to write a plan?
Linear Model
Mktg
Ops
Iterative Model
Develop
Append
Done?
Development
Business Plan
Operations
Marketing
Financials
Writing a Business Plan
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- 9. Elements of a Successful
Business Plan
Executive Summary
Company Overview
Industry and Marketplace Analysis
Marketing Plan
Operations Plan
Management
Financial Summary
Offering
Financial Overview
Appendices
5-yr P&L
5-yr Balance Sheet
5-yr Cash Flow1-yr monthly CF
Other support docs
Writing a Business Plan
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- 10. Iterative Approach
Twelve Steps
1.
2.
3.
4.
5.
6.
Assess Concept
Industry Analysis
Marketing Plan
Operations Plan
Development Plan
Build Strategy
7.
8.
9.
10.
11.
12.
Writing a Business Plan
Revenues & Expenses
Financials
Funding
Valuation and Offer
Publish your Plan
Present your Plan
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