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See The Value
Ardita Karaj
@Ardita_K
Ardita_Karaj@EPAM.com
O Canada!
 In the last 18 years: Developer-> PM -> Scrum Master ->Agile coach
 International speaker, active member of the Agile community,
reviewer of different conferences, organizer of Agile Toronto
conference, leader of monthly meetups, etc
 Currently, Agile coach at EPAM
Putting Value First
and
Tools to help you do it!
Story Map Mechanics
Story Map of a Taxi app
Build your own story map
Manage FeedbackRegistrationManage Courses
Employee AdministratorUsers
Goals
Activities
Stories
There will be a Training admin team
that will manage course description,
details, booking, etc.
Employees will be able to browse the
possible courses (by category, by
day/time, by trainer, etc)
Employees will be able to create and
manage registrations and provide
feedback after the training
Training admin will be able to analyze
feedback and work on creating
courses tailored to employees needs
Employee AdministratorEmployee
Create Course Update Course Manage Users
Enter Course
Description
Set Course
Schedule
Trainer
Assignment
Update Training
Calendar
Change Course
Information
Cancel Course
Cancellation
Notification
Update Training
Calendar
Create User
Assign Users to
Groups
Inactivate User
$100 allocation
Feature
4 doors
Red
Price
Good on gas
Sun roof
Why
Baby car seat is easy
Favorite color
Low monthly payments
Save weekly
More daylight
Allocation
$30
$5
$20
$35
$10
How to shop for a new car
Kano model for Customer Satisfaction
Value Point
G1
A1
S1.2S1.1
A2
S2.2S2.1
A3
S3.2S3.1
100 350 50
25 75 150 200 35 15
500
Taxi Story Map with Value Points
Taxi Flag:
Phone with Taxi
Number
Receive Ride
Alerts
Track Taxi
Location on Map
Select Avail.
Taxi
Company
Book Online
Send Txt
Message
Special
Directions
Use Previous
Location
Use GPS
Enter Location
Change a
Booking
Select Pickup
Time
Later Pickup
Immediate
Pickup
Drop-off
Estimation
Payment
In-app Secure
CC Paymnt
Get Receipt
by Email
Choose to
Pay Driver
List Avail. Taxi
Companies to Call
Online Not
Available
Online
Available
No Smart
Phone
Choose Pick-up
Location
Schedule
Time
Payment
Estimation
Safe In-App
Options
Pay Driver
PaymentSelect TaxiRequest Booking
You You YouDispatcher Taxi DriverUsers
Goals
Activities
Stories
100
500 350 150
50300225 50225
40
10
4010
10 40
50 65
35
15
150
80
50
100
100
2010
100
50
50
25
Size Matters
Lower value delivered
quickly
is better than
higher value never
delivered
Let’s update your Story Map
• Assign value points to goals,
activities and stories
• Size you stories according to effort
• Coffee cup sizing
• T-Shirt sizing
Minimum Viable Product
(MVP)
Feature Sets
• MMFS: Minimally Marketable
Feature Set
• What is minimal?
• SMURFS:
• Specifically Marketable
• Understandably Reasonable
• Feature Sets
Existing Systems?
• Find the smallest valuable feature
• Deliver to users and gather feedback
• Repeat!
Taxi Story Map with MVP
Taxi Flag:
Phone with Taxi
Number
Receive Ride
Alerts
Track Taxi
Location on Map
Select Avail.
Taxi
Company
Book Online
Send Txt
Message
Special
Directions
Use Previous
Location
Use GPS
Enter Location
Change a
Booking
Select Pickup
Time
Later Pickup
Immediate
Pickup
Drop-off
Estimation
Payment
In-app Secure
CC Paymnt
Get Receipt
by Email
Choose to
Pay Driver
List Avail. Taxi
Companies to Call
Online Not
Available
Online
Available
No Smart
Phone
Choose Pick-
up
Location
Schedule
Time
Payment
Estimation
Safe In-App
Options
Pay Driver
PaymentSelect TaxiRequest Booking
You You YouDispatcher Taxi DriverUsers
Goals
Activities
Stories
100
500 350 150
50300225 50225
40
10
4010
10 40
50 65
35
15
150
80
50
100
100
2010
100
50
50
25
MVP 1
EBV 450
MVP 2
EBV 420
MVP 3
EBV 130
• Review priority of stories one last time
• Define your MVP
Finish your Story Map
ROI going down
Time
Value
$$$$
Project scheduling
P1
P2
P3
P4
Team
What to build?
P1
G1
S1.2S1.1
G2
S2.2S2.1
G3
S3.2S3.1
200 700 100
50 150 300 400 70 30
Project scheduling
P1
G1 G2 G3
200 700 100
P2
G1 G2G3
800 175 25
You will never burn down the
entire backlog
Develop only the valuable part of each initiative, and
move earlier to the next one when it makes sense
Thank You!
Ardita Karaj
@Ardita_K
Ardita_Karaj@EPAM.com

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See the Value

  • 1. See The Value Ardita Karaj @Ardita_K Ardita_Karaj@EPAM.com
  • 2. O Canada!  In the last 18 years: Developer-> PM -> Scrum Master ->Agile coach  International speaker, active member of the Agile community, reviewer of different conferences, organizer of Agile Toronto conference, leader of monthly meetups, etc  Currently, Agile coach at EPAM
  • 3. Putting Value First and Tools to help you do it!
  • 5. Story Map of a Taxi app
  • 6. Build your own story map Manage FeedbackRegistrationManage Courses Employee AdministratorUsers Goals Activities Stories There will be a Training admin team that will manage course description, details, booking, etc. Employees will be able to browse the possible courses (by category, by day/time, by trainer, etc) Employees will be able to create and manage registrations and provide feedback after the training Training admin will be able to analyze feedback and work on creating courses tailored to employees needs Employee AdministratorEmployee Create Course Update Course Manage Users Enter Course Description Set Course Schedule Trainer Assignment Update Training Calendar Change Course Information Cancel Course Cancellation Notification Update Training Calendar Create User Assign Users to Groups Inactivate User
  • 7. $100 allocation Feature 4 doors Red Price Good on gas Sun roof Why Baby car seat is easy Favorite color Low monthly payments Save weekly More daylight Allocation $30 $5 $20 $35 $10 How to shop for a new car
  • 8. Kano model for Customer Satisfaction
  • 10. Taxi Story Map with Value Points Taxi Flag: Phone with Taxi Number Receive Ride Alerts Track Taxi Location on Map Select Avail. Taxi Company Book Online Send Txt Message Special Directions Use Previous Location Use GPS Enter Location Change a Booking Select Pickup Time Later Pickup Immediate Pickup Drop-off Estimation Payment In-app Secure CC Paymnt Get Receipt by Email Choose to Pay Driver List Avail. Taxi Companies to Call Online Not Available Online Available No Smart Phone Choose Pick-up Location Schedule Time Payment Estimation Safe In-App Options Pay Driver PaymentSelect TaxiRequest Booking You You YouDispatcher Taxi DriverUsers Goals Activities Stories 100 500 350 150 50300225 50225 40 10 4010 10 40 50 65 35 15 150 80 50 100 100 2010 100 50 50 25
  • 11. Size Matters Lower value delivered quickly is better than higher value never delivered
  • 12. Let’s update your Story Map • Assign value points to goals, activities and stories • Size you stories according to effort • Coffee cup sizing • T-Shirt sizing
  • 14. Feature Sets • MMFS: Minimally Marketable Feature Set • What is minimal? • SMURFS: • Specifically Marketable • Understandably Reasonable • Feature Sets
  • 15. Existing Systems? • Find the smallest valuable feature • Deliver to users and gather feedback • Repeat!
  • 16. Taxi Story Map with MVP Taxi Flag: Phone with Taxi Number Receive Ride Alerts Track Taxi Location on Map Select Avail. Taxi Company Book Online Send Txt Message Special Directions Use Previous Location Use GPS Enter Location Change a Booking Select Pickup Time Later Pickup Immediate Pickup Drop-off Estimation Payment In-app Secure CC Paymnt Get Receipt by Email Choose to Pay Driver List Avail. Taxi Companies to Call Online Not Available Online Available No Smart Phone Choose Pick- up Location Schedule Time Payment Estimation Safe In-App Options Pay Driver PaymentSelect TaxiRequest Booking You You YouDispatcher Taxi DriverUsers Goals Activities Stories 100 500 350 150 50300225 50225 40 10 4010 10 40 50 65 35 15 150 80 50 100 100 2010 100 50 50 25 MVP 1 EBV 450 MVP 2 EBV 420 MVP 3 EBV 130
  • 17. • Review priority of stories one last time • Define your MVP Finish your Story Map
  • 21. Project scheduling P1 G1 G2 G3 200 700 100 P2 G1 G2G3 800 175 25
  • 22. You will never burn down the entire backlog Develop only the valuable part of each initiative, and move earlier to the next one when it makes sense