Overview of the Power of Promotional Products in the Marketing Mix.

1. A presentation prepared for Add client Logo here The Power of Promotional Marketing

3. How Large is the Industry? $19,440,837,547 *Promotional Products Association International (PPAI) 2007

5. The ROI Advantage of Promotional Marketing (CPI Comparisons Study)

6. Key Business Segments Using Promotional Marketing in Their Programs 1 Education: schools, seminars 2 Financial: banks, credit unions, brokers 3 Not-for-profit : (e.g. charities, churches) 4 Health care: hospitals, nursing homes, clinics, pharmacies 5 Construction: building trades, building supplies 6 Trade, professional associations and civic clubs 7 Real Estate: agents, title companies 8 Government: public offices, agencies, political candidates 9 Professional: doctors, lawyers, CPAs, architects, etc. 10 Restaurants and bars *Promotional Products Association International (PPAI) 2007

7. Top Programs for Promotional Marketing by Category Tradeshows : Tradeshow traffic generation Brand Awareness : Promotion of brand awareness and brand loyalty Public Relations : Corporate involvement with community, fundraising, sponsorship, school programs, media relations, corporate image Employee Relations & Events : Morale and motivation, corporate/employee events, employee orientation, organizational commitment/corporate identity, corporate communication, employee training (other than safety), employee referral programs Dealer/Distributor Programs : Dealer incentives, co-op programs, company stores New Customer/Account Generation : New customer or new account generation Not-For-Profit Programs : Not-for-profit use for fundraising, public awareness campaigns (health, environment, public safety, etc.) Employee Service Awards : Anniversary recognition, service awards, etc. New Product/Service Introduction : New product or service introduction Internal Promotions (Incentive; Non-Safety) : Sales incentive, TQM/quality programs, productivity, inventory reduction, error reduction, attendance improvement *Promotional Products Association International (PPAI) 2007

9. Methodology steps to a successful promotional marketing program Getting Started How to Create a Successful Promotional Marketing Program 6 6

12. The ROI Advantage of Promotional Marketing Promotional Products are kept and used!

18. The Intelligent Approach to Promotional Marketing

19. Add client Logo here Tap Into The Power of Promotional Marketing Today! www.archerproserv.com 1(414)-750-8302 [email_address]