SaptaIDC_Capricot-Technology Solution Providers_11116

Four companies from different regions of India were coming together to form one of India's largest software reseller. Different cultures, different teams and the real challenge was with the new identity. Would all teams members, stakeholders alike connect with the philosophy? We were responsible right from the name of the organisation to brand design elements. Note: This project covers all phases of the design process, right from building the brand and managing the brand through its various sales and marketing activities. Links: website: http://capricot.com company introduction video: https://vimeo.com/83740243 brand brainstorming capture: Related link: How we conduct our brainstorming sessions in Sapta: https://vimeo.com/76054509 Weniger lesen