Buying project proposal for Neiman Marcus fashion jewelry department

1. Fashion Jewelry for Neiman Marcus Alia Rafiq

3. Spring 2010 Trend Report

4. highly dramatic Statement jewelry swirled and sparkled materials ranging from feminine fabric petals and diamonds to harder looks with arrowheads and metals

5. 2010 Color Story Pantone.com

7. Nature is Blooming

8. Botanical

9. Silver & Gold

10. Oxidized Silver & geometric shape

11. Cuffed

12. exotic Ethnic &

13. Chunky Beads & Stone

14. Bigger is Better

15. Competitors

19. Neimans Vs. Saks David Yurman Blue Topaz, Diamond & Sterling Silver Necklace Saks: $975 Neimans: $975 Gucci Silver and Bamboo Horsebit Bracelet Saks: $1,650 Neimans: $1,650

23. Barney’s Vs. Neiman’s Barneys: $2,020 Me & Ro flat fine bangle Neiman’s: $500 Roberto Coin oval bangle

28. Neiman Marcus Additions from Barney’s Zoe Agate bangle $7,700 Judy Hudson Morpho Butterfly Pendant $1,750

29. Neiman Marcus Additions from Sak’s Alexander McQueen Skull Cocktail Ring/Silvertone $310 Alexander McQueen Skull Ring $250

35. Neiman Marcus Advertising

46. Neiman’s Christmas Book

47. “ We want you to be completely happy with your order. If for any reason you are not satisfied, we will gladly accept your timely return of unworn, unwashed, or defective merchandise. Returned merchandise should include the vendor packaging and tags and be in the same condition as when it was delivered to you. Used merchandise cannot be returned unless defective. Return Within Amount of Credit Any merchandise purchased at a Neiman Marcus store should be returned to a Neiman Marcus store” “ All precious jewelry and Cartier watches must be returned within 60 days from the date of receipt and must include all original documentation”

48. Celebrity Endorsements Star-powered media attention A-List Credibility &

50. Customized Advertising Plan for Neiman Marcus

55. Interview with Kelly Smitten: Owner of Elite Yacht Charters (Beverly Hills, CA) & loyal Neiman Marcus Customer

56. AR : What draws you to Neiman Marcus and what advantages does the jewelry department have compared to other stores you have shopped at? KS : The customer service is incredible. I have developed a relationship with not only the associates but with the store itself. I go to Neiman’s and I know what to expect…quality. Again, the service. The layout is neat and precise, I am helped whenever I approach the counter and I can find something for everyone in the Jewelry department. A business gift, a birthday, and mothers day day can all be taken care of all in the same display case! You can never go wrong with Neiman’s. I anticipate The Book every year and I always get update emails from associates letting me know about new jewelry that I may be interested in which is extremely helpful considering I have to travel so much for my job and rarely find time to browse the store anymore.

57. Fine Jewelry For: Neiman Marcus Buyer: Alia Rafiq