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According to the National Center for Education Statistics 
there are over 7000 institutions of higher learning in the U.S. 
With so many variables such as cost, location, reputation, and 
curriculum the chance of selecting the wrong school could be 
huge! 
Fast Facts. (n.d.). National Center for Educational Statistics. Retrieved from 
http://nces.ed.gov/fastfacts/display.asp?id=84 
The A-Word. (2013, December 15). Educational Institutions. Retrieved from 
http://www.acenet.edu/the-presidency/columns-and-features/Pages/From-Our-President-Winter-2014.aspx
Click me!
• US News & World Report 
• CNN Money 
• Princeton Review 
• Fiske’s Guide 
• College Board 
• College Navigator (National 
Center for Educational Statistics) 
• Barron’s Guide to the Most 
Competitive Colleges 
• Postsecondary Institution Ratings 
System (PIRS) 
• Noodle.org
In an article by Morse (2008) the influence of the US News Ranking is 
critiqued. 
• *History of US News rankings 
• *Influence 
• *Critics 
• *Why is it so influential? 
1. What’s your opinion of the mass produced consumer guides that 
many parents rely on? 
2. Do you believe they are misleading or miss the mark 
with excluding more of the student’s voice? 
3. How can this be changed?
• Performance standards 
• Resource allocation 
• Study Abroad decisions
• Presume a zero-sum game 
• Teaching is absent 
• Research dominates rankings 
• Reputation is of dubious validity 
• Moving Goalposts
• Suspicious minds 
• Rank = Reputation 
• P.S…rank everyone lower than us
1. Survey Department chairs 
2. Survey random faculty 
3. Prohibit self-ranking 
If rankings did not exist what would we use? 
What type of system should be in place?
Ranking Criteria 
35% 
22% 10% 
19% 
14% 
Cost & Financial 
Aid 
Student 
Indebtedness 
Competitiveness 
Graduation 
Rates 
Academic 
Support 
56% 
44% 
The Formula 
Academic 
Quality 
Affordability 
WOJNO, M. A., & PITSKER, K. (2012). HOW WE RANK THE SCHOOLS. (cover story). Kiplinger's Personal 
Finance, 66(12), 46-48.
The Formula 
Quality Measures 
Cost Measures 
56% 
44% 
Ranking Criteria 
Competitiveness Graduation Rates 
Academic Support Cost & Financial Aid 
Student Indebtedness 
25% 
19% 
12% 
31% 
13% 
SNIDER, S. (2013). BEST VALUES IN PRIVATE COLLEGES. Kiplinger's Personal Finance, 67(12), 42-48.
“What sets our calculation of 650 colleges and universities apart from other rankings 
is our firm belief in “output” over “input.” We’re not all that interested in what gets a 
student into college, like our peers who focus heavily on selectivity metrics such as 
high school class rank and SAT scores. Our sights are set directly on ROI: What are 
students getting out of college.” 
Howard, C. (2013, June 24). America's Top Colleges 2013 - Forbes. Retrieved June 27, 2014, from 
http://www.forbes.com/sites/carolinehoward/2013/07/24/americas-top-colleges-2013/
Food for Thought: 
Are you seeing differences in the comparisons? What’s caught your 
attention?
• Pair up in groups of 2 
–Yes, you have to work 
with someone NEW 
• Rank the following 8 
institutions according 
to the guidelines listed 
on the handout 
– Be prepared to provide 
reasoning behind your 
rankings

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College Rankings & the Current State of Accountability - Do we need a scorecard?

  • 1.
  • 2. According to the National Center for Education Statistics there are over 7000 institutions of higher learning in the U.S. With so many variables such as cost, location, reputation, and curriculum the chance of selecting the wrong school could be huge! Fast Facts. (n.d.). National Center for Educational Statistics. Retrieved from http://nces.ed.gov/fastfacts/display.asp?id=84 The A-Word. (2013, December 15). Educational Institutions. Retrieved from http://www.acenet.edu/the-presidency/columns-and-features/Pages/From-Our-President-Winter-2014.aspx
  • 4. • US News & World Report • CNN Money • Princeton Review • Fiske’s Guide • College Board • College Navigator (National Center for Educational Statistics) • Barron’s Guide to the Most Competitive Colleges • Postsecondary Institution Ratings System (PIRS) • Noodle.org
  • 5. In an article by Morse (2008) the influence of the US News Ranking is critiqued. • *History of US News rankings • *Influence • *Critics • *Why is it so influential? 1. What’s your opinion of the mass produced consumer guides that many parents rely on? 2. Do you believe they are misleading or miss the mark with excluding more of the student’s voice? 3. How can this be changed?
  • 6. • Performance standards • Resource allocation • Study Abroad decisions
  • 7. • Presume a zero-sum game • Teaching is absent • Research dominates rankings • Reputation is of dubious validity • Moving Goalposts
  • 8. • Suspicious minds • Rank = Reputation • P.S…rank everyone lower than us
  • 9. 1. Survey Department chairs 2. Survey random faculty 3. Prohibit self-ranking If rankings did not exist what would we use? What type of system should be in place?
  • 10. Ranking Criteria 35% 22% 10% 19% 14% Cost & Financial Aid Student Indebtedness Competitiveness Graduation Rates Academic Support 56% 44% The Formula Academic Quality Affordability WOJNO, M. A., & PITSKER, K. (2012). HOW WE RANK THE SCHOOLS. (cover story). Kiplinger's Personal Finance, 66(12), 46-48.
  • 11. The Formula Quality Measures Cost Measures 56% 44% Ranking Criteria Competitiveness Graduation Rates Academic Support Cost & Financial Aid Student Indebtedness 25% 19% 12% 31% 13% SNIDER, S. (2013). BEST VALUES IN PRIVATE COLLEGES. Kiplinger's Personal Finance, 67(12), 42-48.
  • 12. “What sets our calculation of 650 colleges and universities apart from other rankings is our firm belief in “output” over “input.” We’re not all that interested in what gets a student into college, like our peers who focus heavily on selectivity metrics such as high school class rank and SAT scores. Our sights are set directly on ROI: What are students getting out of college.” Howard, C. (2013, June 24). America's Top Colleges 2013 - Forbes. Retrieved June 27, 2014, from http://www.forbes.com/sites/carolinehoward/2013/07/24/americas-top-colleges-2013/
  • 13. Food for Thought: Are you seeing differences in the comparisons? What’s caught your attention?
  • 14. • Pair up in groups of 2 –Yes, you have to work with someone NEW • Rank the following 8 institutions according to the guidelines listed on the handout – Be prepared to provide reasoning behind your rankings