شهادات دبلوم متخصصة في مهارات الادارة من السويد

1. ‫ﻟﻠﻤﺴﺘﻘﺒﻞ‬ ‫ﻧﺄﺧﺬﻙ‬
Taking You to The Future
W: , E: secretarial@qualitasacademy.se
‫ﺍﻟﻘﺪﺭﺍﺕ‬ ‫ﺑﻨﺎﺀ‬ ‫ﻣﺠﺎﻻﺕ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺘﻘﺪﻣﺔ‬ ‫ﺍﻟﺘﺨﺼﺼﻴﺔ‬ ‫ﺍﻟﺪﺑﻠﻮﻣﺎﺕ‬
‫ﻭﺍﻻﺷﺮﺍﻓﻴﺔ‬ ‫ﻭﺍﻻﺩﺍﺭﻳﺔ‬ ‫ﺍﻟﻘﻴﺎﺩﻳﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﻭﺍﻛﺘﺴﺎﺏ‬
Qualitas Business Academywww.qualitasacademy.se

2. ‫ﺍﻟﻘﺪﺭﺍﺕ‬ ‫ﺑﻨﺎﺀ‬ ‫ﻣﺠﺎﻻﺕ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺘﻘﺪﻣﺔ‬ ‫ﺍﻟﺘﺨﺼﺼﻴﺔ‬ ‫ﺍﻟﺪﺑﻠﻮﻣﺎﺕ‬
‫ﻭﺍﻻﺷﺮﺍﻓﻴﺔ‬ ‫ﻭﺍﻻﺩﺍﺭﻳﺔ‬ ‫ﺍﻟﻘﻴﺎﺩﻳﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﻭﺍﻛﺘﺴﺎﺏ‬
Qualitas Business Academy - Sweden
was established and supported by Arbetsförmedlingen *
We support the development of quality work
The role of Qualitas Business Academy - Sweden is to Promote, Encourage
and support the development of Investment and Startup New Businesses in
Sweden.
all that with concentration on development of work Experience , work-related
skills, learning for the benefit of Entrepreneur Startup New Businesses.
Qualitas Business Academy - Sweden is a knowledge Based academy located
in Stockholm specialized in:
A - Business startup, investment , management advisory and coaching.
B - Business management skills development & entrepreneurial capacity building.
C - Professional quality & management e-learning and education programs.
*Arbetsförmedlingen är Sveriges största förmedlare av arbeten. Vår viktigaste uppgift är att sammanföra dem som
behöver anställa med dem som söker jobb.
Genom att skapa mötesplatser mellan arbetsgivare och arbetssökande bidrar vi till en väl fungerande
arbetsmarknad. Som myndighet får vi vårt uppdrag från riksdag och regering.
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www.arbetsformedlingen.se

3. ‫ﺍﻟﻔﻬﺮﺱ‬
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4. ‫ﻭﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﺍﻻﺗﺼﺎﻝ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﻓﻦ‬ ‫ﺑﺮﺍﻣﺞ‬ - ١
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‫ﻋﻤﻠﻴﺎﺗﻪ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻛﻔﺎﺀﺍﺕ‬ ‫ﻭﺭﻓﻊ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻲﻓ‬ ‫ﺰ‬ّ‫ﻴ‬‫ﺍﻟﺘﻤ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٢
‫ﺍﻟﺘﺪﺭﻳﺒﻴﺔ‬ ‫ﺍﻟﻌﻤﻠﻴﺔ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 2 / 1
‫ﺍﻟﺘﺪﺭﻳﺒﻴﺔ‬ ‫ﺍﻟﺤﻘﺎﺋﺐ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 2 / 2
‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻭﺇﺩﺍﺭﺍﺕ‬ ‫ﳌﺮﺍﻛﺰ‬ ‫ﻭﺍﻟﺘﺸﻐﻴﻞ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺧﻄﻂ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 2 / 3
‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻭﺇﺩﺍﺭﺍﺕ‬ ‫ﻣﺮﺍﻛﺰ‬ ‫ﻲﻓ‬ ‫ﺍﻟﻌﺎﻣﻠﻴﻦ‬ ‫ﻭﺗﺄﻫﻴﻞ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 2 / 4
‫ﺍﻟﺘﺪﺭﻳﺒﻴـﺔ‬ ‫ﺍﻟﻌﺮﻭﺽ‬ ‫ﻭﺗﻘﺪﻳﻢ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 2 / 5
‫ﻣﺒﺘﻜﺮ‬ ‫ﻧﻤﻮﺫﺝ‬ :‫ﺍﻟﻔﻌـﺎﻝ‬ ‫ﺍﳌﺪﺭﺏ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 2 / 6
‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻭﻣﻮﺍﺯﻧﺎﺕ‬ ‫ﺧﻄﻂ‬ ‫ﻭﺇﻋﺪﺍﺩ‬ ‫ﺍﻟﺘﺪﺭﻳﺒﻴـﺔ‬ ‫ﺍﻻﺣﺘﻴﺎﺟﺎﺕ‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 2 / 7
‫ﻭﻣﻬﺎﺭﺍﺗﻬﺎ‬ ‫ﺍﻟﻘﻴﺎﺩﺓ‬ ‫ﻲﻓ‬ ‫ﺰ‬ّ‫ﻴ‬‫ﺍﻟﺘﻤ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٣
ISO٩٠٠١ ‫ﻭﻓﻖ‬ ‫ﺍﻟﺘﻐﻴﻴﺮ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 3 / 1
‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ‬ ‫ﺍﻹﺩﺍﺭﺓ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 3 / 2
BSC ‫ﺍﻟـ‬ ‫ﺑﺎﺳﺘﺨﺪﺍﻡ‬ ‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻲ‬ ‫ﺍﻟﺘﺨﻄﻴﻂ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 3 / 3
‫ﺍﻷﻫﺪﺍﻑ‬ ‫ﻭﺗﺤﺪﻳﺪ‬ ‫ﺍﳌﺆﺳﺴﻲ‬ ‫ﺍﻷﺩﺍﺀ‬ ‫ﺗﻘﻴﻴﻢ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 3 / 4
٩٠٠١ ‫ﻭﻓﻖ‬ ‫ﻭﺍﻟﺠﻮﺩﺓ‬ ‫ﺍﻻﺩﺍﺭﺓ‬ ‫ﺍﻧﻈﻤﺔ‬ ‫ﺗﺪﻗﻴﻖ‬ ‫ﻲﻓ‬ ‫ﻭﺍﺳﺘﺨﺪﺍﻣﺎﺗﻬﺎ‬ ٦ ‫ﺳﻴﺠﻤﺎ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 3 / 5
‫ﺍﻷﺯﻣﺎﺕ‬ ‫ﻣﻊ‬ ‫ﻭﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﺍﻻﺳﺘﻌﺪﺍﺩ‬ ‫ﻓﺎﻋﻠﻴﺔ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 3 / 6
‫ﺍﻷﺯﻣﺎﺕ‬ ‫ﻣﻊ‬ ‫ﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺜﺎﻧﻲ‬ ‫ﺍﻟﺼﻒ‬ ‫ﻭﺇﻋﺪﺍﺩ‬ ‫ﺍﻟﻘﻴﺎﺩﺓ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 3 / 7
‫ﺍﻟﻀﻐﻮﻁ‬ ‫ﻣﻦ‬ ‫ﻭﺍﻟﺘﺨﻠﺺ‬ ‫ﺍﻻﺳﺘﺮﺧﺎﺀ‬ ‫ﻓﻦ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 3 / 8
‫ﺍﻟﺪﻭﻟﻴﺔ‬ ‫ﺍﳌﻌﺎﻳﻴﺮ‬ ‫ﻭﻓﻖ‬ ‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﺍﳌﺤﺎﺳﺒﺔ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻲﻓ‬ ‫ﺍﻻﺭﺗﻘﺎﺀ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٤
‫ﺍﻟﺘﺨﻄﻴﻄﻴﺔ‬ ‫ﺍﳌﻮﺍﺯﻧﺎﺕ‬ ‫ﻭﺇﻋﺪﺍﺩ‬ ‫ﺍﻟﺘﻜﺎﻟﻴﻒ‬ ‫ﺗﺨﻔﻴﺾ‬ ‫ﺃﺳﺎﻟﻴﺐ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 4 / 1
‫ﺍﳌﺨﺎﺯﻥ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺮﻗﺎﺑﺔ‬ ‫ﻟﻠﻤﺤﺎﺳﺒﺔ‬ ‫ﺍﻟﺤﺪﻳﺜﺔ‬ ‫ﺍﻻﺗﺠﺎﻫﺎﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 4 / 2
‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﻭﺍﳌﺨﺎﻟﻔﺎﺕ‬ ‫ﺍﻷﺧﻄﺎﺀ‬ ‫ﻟﻜﺸﻒ‬ ‫ﺍﻟﺤﺪﻳﺜﺔ‬ ‫ﺍﻷﺳﺎﻟﻴﺐ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 4 / 3
‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﺍﻟﺘﻘﺎﺭﻳﺮ‬ ‫ﻭﺇﻋﺪﺍﺩ‬ ‫ﺍﳌﺎﻟﻲ‬ ‫ﺍﻟﺘﺤﻠﻴﻞ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 4 / 4
‫ﻣﺘﻘﺪﻣﺔ‬ ‫ﻣﺤﺎﺳﺒﻴﺔ‬ ‫ﺗﻄﺒﻴﻘﺎﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 4 / 5
‫ﺍﻻﻗﺘﺼﺎﺩﻳﺔ‬ ‫ﺍﳌﺸﺮﻭﻋﺎﺕ‬ ‫ﻭﺗﻘﻴﻴﻢ‬ ‫ﺍﻟﺠﺪﻭﻯ‬ ‫ﺩﺭﺍﺳﺔ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 4 / 6
‫ﺍﻟﺪﺍﺧﻠﻴﺔ‬ ‫ﻭﺍﻟﺮﻗﺎﺑﺔ‬ ‫ﺍﻟﺘﺪﻗﻴﻖ‬ ‫ﻭﺃﺳﺎﻟﻴﺐ‬ ‫ﻣﻌﺎﻳﻴﺮ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 4 / 7
‫ﺍﻟﻔﻌـﺎﻝ‬ ‫ﺍﻻﺗﺼﺎﻝ‬ ‫ﺇﻟـﻰ‬ ‫ﺩﻟﻴﻠﻚ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 1 / 1
‫ﺍﻟﺘﻘﺎﺭﻳﺮ‬ ‫ﻭﻛﺘﺎﺑﺔ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 1 / 2
‫ﺍﻟﻌﻤـﻞ‬ ‫ﺑﻴﺌﺔ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 1 / 3
‫ﺍﻟﻌﻤﻼﺀ‬ ‫ﻣﻊ‬ ‫ﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 1 / 4
‫ﻭﺍﻟﺘﻌﻠﻴﻢ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻲﻓ‬ ‫ﻭﺍﻟﺘﻘﺪﻳﻢ‬ ‫ﺍﻟﻌﺮﺽ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 1 / 5
‫ﺍﻟﻔﻬﺮﺱ‬‫ﺍﻟﺼﻔﺤﺔ‬
‫ﻟﻠﻤﺸﺎﺭﻛﻴﻦ‬ ‫ﺗﻌﺮﻳﻒ‬
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‫ﻭﺍﻟﺒﻴﻊ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻓﻦ‬ ‫ﻲﻓ‬ ‫ﺰ‬ّ‫ﻴ‬‫ﺍﻟﺘﻤ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٥
‫ﻭﺍﻹﻋﻼﻡ‬ ‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﻲﻓ‬ ‫ﺰ‬ّ‫ﻴ‬‫ﺍﻟﺘﻤ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٦
‫ﺍﻹﻋﻼﻧﻴﺔ‬ ‫ﺍﻟﺤﻤﻼﺕ‬ ‫ﻭﺗﺨﻄﻴﻂ‬ ‫ﺍﻹﻋﻼﻥ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 6 / 1
‫ﺍﳌﺆﺗﻤﺮﺍﺕ‬ ‫ﻧﺠﺎﺡ‬ ‫ﻲﻓ‬ ‫ﻭﺍﻟﺒﺮﻭﺗﻮﻛﻮﻝ‬ ‫ﺍﻹﺗﻴﻜﻴﺖ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 6 / 2
‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﻣﺠﺎﻝ‬ ‫ﻲﻓ‬ ‫ﻟﻠﻌﺎﻣﻠﻴﻦ‬ ‫ﺍﳌﻴﺪﺍﻧﻴﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 6 / 3
‫ﺍﻷﺯﻣﺎﺕ‬ ‫ﻣﻮﺍﺟﻬﺔ‬ ‫ﻲﻓ‬ ‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﺩﻭﺭ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 6 / 4
‫ﻭﺍﻟﺘﺮﻭﻳﺠﻴﺔ‬ ‫ﺍﻹﻋﻼﻧﻴﺔ‬ ‫ﺍﻟﺤﻤﻼﺕ‬ ‫ﻓﺎﻋﻠﻴﺔ‬ ‫ﻗﻴﺎﺱ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 6 / 5
‫ﻭﺍﻹﺷﺮﺍﻑ‬ ‫ﺍﻹﺩﺍﺭﺓ‬ ‫ﻲﻓ‬ ‫ﻭﺍﻻﺭﺗﻘﺎﺀ‬ ‫ﺰ‬ّ‫ﻴ‬‫ﺍﻟﺘﻤ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٧
‫ﺍﻟﻌﻤﻞ‬ ‫ﺑﻴﺌﺔ‬ ‫ﻲﻓ‬ ‫ﺍﻹﺑﺪﺍﻉ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 7 / 1
‫ﺍﻹﺷﺮﺍﻑ‬ ‫ﻲﻓ‬ ‫ﻟﻠﻌﺎﻣﻠﻴﻦ‬ ‫ﺍﻹﻧﺴﺎﻧﻴﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 7 / 2
ISO9001 ‫ﺍﻟﻘﺮﺍﺭﺍﺕ‬ ‫ﻭﺍﺗﺨﺎﺫ‬ ‫ﺍﳌﺸﻜﻼﺕ‬ ‫ﺗﺸﺨﻴﺺ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 7 / 3
9001 ISO ‫ﻭﻓﻖ‬ ‫ﺍﻟﻮﺳﻄﻰ‬ ‫ﺍﻹﺩﺍﺭﺓ‬ ‫ﳌﺪﻳﺮﻱ‬ ‫ﺍﻹﺩﺍﺭﻳﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﺗﻨﻤﻴﺔ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 7 / 4
‫ﺍﻹﺷﺮﺍﻓﻴﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﺗﻨﻤﻴﺔ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 7 / 5
‫ﺍﻟﻌﻤﻞ‬ ‫ﻓﺮﻳﻖ‬ ‫ﺑﻨﺎﺀ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 7 / 6
PMP ‫ﻣﺸﺮﻭﻋﺎﺕ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 7 / 7
‫ﺍﻟﺒﺸﺮﻳﺔ‬ ‫ﺍﳌﻮﺍﺭﺩ‬ ‫ﻭﺗﻄﻮﻳﺮ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٨
‫ﺍﻟﺒﺸﺮﻳﺔ‬ ‫ﻟﻠﻤﻮﺍﺭﺩ‬ ‫ﺍﻟﺤﺪﻳﺜﺔ‬ ‫ﺍﻻﺗﺠﺎﻫﺎﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 8 / 1
‫ﻭﺍﻟﺘﻌﻴﻴﻦ‬ ‫ﻭﺍﻻﺧﺘﻴﺎﺭ‬ ‫ﺍﳌﻘﺎﺑﻼﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 8 / 2
‫ﺍﻟﻬﻴﺎﻛﻞ‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﻭﺍﻋﺎﺩﺓ‬ ‫ﺍﳌﻨﻈﻤﺎﺕ‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 8 / 3
‫ﻟﻠﺘﺴﻮﻳﻖ‬ ‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻲ‬ ‫ﺍﻟﺘﺨﻄﻴﻂ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 5 / 1
‫ﺍﳌﺒﻴﻌﺎﺕ‬ ‫ﻭﺇﺩﺍﺭﺓ‬ ‫ﺗﺨﻄﻴﻂ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 5 / 2
‫ﺍﳌﺼﺮﻓﻴﺔ‬ ‫ﻭﺍﳌﻨﺘﺠﺎﺕ‬ ‫ﺍﻟﺨﺪﻣﺎﺕ‬ ‫ﺗﺴﻮﻳﻖ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 5 / 3
‫ﺍﻟﺒﻴﻊ‬ ‫ﺭﺟﺎﻝ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺗﻨﻤﻴﺔ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 5 / 4
‫ﺍﻟﺘﺴﻮﻳﻘﻲ‬ ‫ﺍﻷﺩﺍﺀ‬ ‫ﻭﺗﻘﻴﻴﻢ‬ ‫ﺍﻟﺴﻮﻕ‬ ‫ﺩﺭﺍﺳﺔ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ 5 / 5
‫ﺍﻟﺼﻔﺤﺔ‬ ‫ﺍﻟﻔﻬﺮﺱ‬
5

6. ‫ﻟﻠﻤﺸﺎﺭﻛﻴﻦ‬ ‫ﺗﻌﺮﻳﻒ‬
6

7. ‫ﻟﻠﻤﺸﺎﺭﻛﻴﻦ‬ ‫ﺗﻌﺮﻳﻒ‬
‫؟‬ ‫ﺳﺄﺳﺘﻔﻴﺪﻩ‬ ‫ﻣﺎﻟﺬﻱ‬
‫؟‬ ‫ﻋﻠﻴﻬﺎ‬ ‫ﺳﺄﺣﺼﻞ‬ ‫ﺍﻟﺘﻲ‬ ‫ﺍﻟﺸﻬﺎﺩﺓ‬ ‫ﻫﻲ‬ ‫ﻣﺎ‬
‫ﺃﻛﺎﺩﻳﻤﻴﺔ‬ ‫ﺷﻬﺎﺩﺓ‬ ‫ﻣﻨﺤﻚ‬ ‫ﻳﺘﻢ‬ ‫ﺳﻮﻑ‬ ‫ﺑﻨﺠﺎﺡ‬ ‫ﺍﻟﺪﻭﺭﺓ‬ ‫ﺇﺗﻤﺎﻡ‬ ‫ﺑﻌﺪ‬
‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﻭﻓﻖ‬ ‫ﺍﻻﺩﺍﺭﺓ‬ ‫ﻲﻓ‬ ‫ﺩﺑﻠﻮﻡ‬ ‫ﺷﻬﺎﺩﺓ‬ ‫ﺍﻟﺴﻮﻳﺪ‬ ‫ﻛﻮﺍﻟﻴﺘﺎﺱ‬
‫ﺍﻟﺤﻖ‬ ‫ﻭﻟﻚ‬ IAS ‫ﻣﻦ‬ ‫ﻣﻌﺘﻤﺪ‬ ‫ﺩﺑﻠﻮﻡ‬ ‫ﻫﻮ‬ ‫ﻭ‬ ‫ﺩﺭﺳﺘﻪ‬ ‫ﺍﻟﺬﻱ‬ ‫ﻭﺍﻟﺘﺨﺼﺺ‬
‫ﻲﻓ‬ ‫ﺍﻟﻌﺮﺑﻴﺔ‬ ‫ﺍﻟﺴﻔﺎﺭﺍﺕ‬ ‫ﻭ‬ ‫ﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ‬ ‫ﺍﻟﺨﺎﺭﺟﻴﺔ‬ ‫ﻣﻦ‬ ‫ﺑﺘﺼﺪﻳﻘﻪ‬
‫ﻟﻨﺪﻥ‬
‫ﻛﻠﻴﺘﻚ‬ ‫ﺃﻭ‬ ‫ﺟﺎﻣﻌﺘﻚ‬ ‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫ﺍﻟﺘﺴﺠﻴﻞ‬
‫ﻣﻌﺮﻲﻓ‬ ‫ﺗﺒﺎﺩﻝ‬ ‫ﻭ‬ ‫ﻋﻠﻤﻲ‬ ‫ﺗﻌﺎﻭﻥ‬ ‫ﺍﺗﻔﺎﻗﻴﺎﺕ‬ ‫ﺗﻤﻨﺢ‬ ‫ﻛﻮﺍﻟﻴﺘﺎﺱ‬ ‫ﺃﻛﺎﺩﻳﻤﻴﺔ‬ ‫ﺇﻥ‬
‫ﺍﳌﺮﻣﻮﻗﺔ‬ ‫ﺍﳌﻌﺎﻫﺪ‬ ‫ﻭﺍﻟﻜﻠﻴﺎﺕ‬ ‫ﺍﻟﺠﺎﻣﻌﺎﺕ‬ ‫ﻣﻦ‬ ‫ﻟﻠﻌﺪﻳﺪ‬ ‫ﺃﻛﺎﺩﻳﻤﻲ‬ ‫ﺗﻤﺜﻴﻞ‬
‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫ﺍﻧﺘﺴﺎﺑﻚ‬ ‫ﻣﻦ‬ ‫ﺍﻻﺳﺘﻔﺎﺩﺓ‬ ‫ﻳﻤﻜﻨﻚ‬ ‫ﻟﺬﻟﻚ‬ ‫ﺍﻟﻌﺮﺑﻲ‬ ‫ﺍﻟﻌﺎﻟﻢ‬ ‫ﻲﻓ‬
.‫ﻟﺪﻳﻬﺎ‬ ‫ﺗﺪﺭﺱ‬ ‫ﺍﻟﺘﻲ‬ ‫ﺍﻟﺠﻬﺔ‬
:‫ﺍﻟﺘﺎﻟﻲ‬ ‫ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬ ‫ﺍﻟﺒﺮﻳﺪ‬ ‫ﻰﻠﻋ‬ ‫ﻣﺮﺍﺳﻠﺘﻨﺎ‬
:‫ﺍﻟﺘﺎﻟﻴﺔ‬ ‫ﺍﻷﺭﻗﺎﻡ‬ ‫ﻰﻠﻋ‬ ‫ﺑﻨﺎ‬ ‫ﺍﻻﺗﺼﺎﻝ‬ ‫ﺃﻭ‬
:‫ﺍﻟﺴﻮﻳﺪ‬
:‫ﺩﺑﻲ‬
:‫ﻟﺒﻨﺎﻥ‬
‫؟‬ ‫ﺍﻟﺪﻭﺭﺓ‬ ‫ﺗﻬﺪﻑ‬ ‫ﻣﺎﺫﺍ‬ ‫ﺇﻟﻰ‬
. ‫ﺍﳌﻘﺮﺭ‬ ‫ﻲﻓ‬ ‫ﺍﳌﻌﺘﻤﺪﺓ‬ ‫ﺍﻟﺘﻤﺎﺭﻳﻦ‬ ‫ﻭ‬ ‫ﺍﻷﺳﺌﻠﺔ‬ ‫ﺑﻨﺠﺎﺡ‬ ‫ﺗﻜﻤﻞ‬ ‫ﺍﻥ‬ ‫ﻋﻠﻴﻚ‬
‫ﻋﻠﻴﻚ‬ ‫ﻳﻨﺒﻐﻲ‬ ‫ﻛﻤﺎ‬ ‫ﻓﺮﺩﻱ‬ ‫ﺑﺸﻜﻞ‬ ‫ﺫﻛﺮﻫﺎ‬ ‫ﺗﻢ‬ ‫ﺍﻟﺘﻲ‬ ‫ﺍﻟﺘﻤﺎﺭﻳﻦ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻋﻠﻴﻚ‬
.‫ﺯﻣﻼﺋﻚ‬ ‫ﻭ‬ ‫ﻣﻨﻈﻤﺘﻚ‬ ‫ﻣﻊ‬ ‫ﺟﻤﺎﻋﻲ‬ ‫ﺑﺸﻜﻞ‬ ‫ﺗﻄﺒﻴﻘﻬﺎ‬
‫ﺍﻟﺬﻱ‬ ‫ﻟﻠﺘﻘﻴﻴﻢ‬ ‫ﻭﺍﻟﺘﻤﺎﺭﻳﻦ‬ ‫ﻟﻸﺳﺌﻠﺔ‬ ‫ﺃﺟﻮﺑﺔ‬ ‫ﺗﻘﺪﻳﻢ‬ ‫ﻣﻨﻚ‬ ‫ﻳﻄﻠﺐ‬ ‫ﺳﻮﻑ‬
‫ﻋﻤﻠﻚ‬ ‫ﻓﺘﺮﺓ‬ ‫ﺧﻼﻝ‬ ‫ﻛﻮﺍﻟﻴﺘﺎﺱ‬ ‫ﺃﻛﺎﺩﻳﻤﻴﺔ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺪﺭﺱ‬ ‫ﺳﻴﻘﺪﻣﻪ‬
. ‫ﺍﻟﺘﺪﺭﻳﺒﻴﺔ‬ ‫ﺍﻟﺪﻭﺭﺓ‬ ‫ﻲﻓ‬
. ‫ﻟﻚ‬ ‫ﺍﳌﻨﺎﺳﺐ‬ ‫ﺍﻟﻮﻗﺖ‬ ‫ﺑﺘﺤﺪﻳﺪ‬ ‫ﺍﳌﻄﻠﻘﺔ‬ ‫ﺍﻟﺤﺮﻳﺔ‬ ‫ﻟﺪﻳﻚ‬ ‫ﺳﺘﻜﻮﻥ‬
‫ﻲﻓ‬ ‫ﻣﻌﻪ‬ ‫ﺳﻴﻜﻮﻥ‬ ‫ﻃﺎﻟﺐ‬ ‫ﻟﻜﻞ‬ ‫ﺃﻛﺎﺩﻳﻤﻲ‬ ‫ﻣﺸﺮﻑ‬ ‫ﺗﺨﺼﻴﺺ‬ ‫ﻳﺘﻢ‬ ‫ﺳﻮﻑ‬
.‫ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬ ‫ﺍﻟﺘﻌﻠﻴﻢ‬ ‫ﺧﻼﻝ‬ ‫ﻣﻦ‬ ‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﻓﺘﺮﺓ‬
‫ﻭ‬ ‫ﺍﻟﻬﺎﺗﻒ‬ ‫ﻋﺒﺮ‬ ‫ﻟﻠﻤﺴﺎﻋﺪﺓ‬ ‫ﺇﺗﺼﺎﻝ‬ ‫ﺧﻂ‬ ‫ﻭ‬ ‫ﺗﻌﻠﻴﻤﻲ‬ ‫ﺩﻋﻢ‬ ‫ﺗﺄﻣﻴﻦ‬ ‫ﺳﻴﺘﻢ‬
.‫ﺍﻟﻜﺘﺮﻭﻧﻲ‬ ‫ﺍﻟﺒﺮﻳﺪ‬
‫؟‬ ‫ﺍﻟﺘﺪﺭﻳﺴﻴﺔ‬ ‫ﺍﻟﺤﻘﻴﺒﺔ‬ ‫ﺳﺘﺘﻀﻤﻦ‬ ‫ﻣﺎﺫﺍ‬
‫ﺍﻟﺴﻮﻳﺪ‬ ‫ﻛﻮﺍﻟﻴﺘﺎﺱ‬ ‫ﺃﻛﺎﺩﻳﻤﻴﺔ‬ ‫ﺩﺑﻠﻮﻡ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ ‫ﻲﻓ‬ ‫ﻗﺒﻮﻟﻚ‬ ‫ﻛﺘﺎﺏ‬ •
‫ﻟﻜﻞ‬ ‫ﻟﻠﺪﻭﺭﺓ‬ ‫ﺍﻟﻌﻠﻤﻴﺔ‬ ‫ﺍﳌﻮﺍﺩ‬ ‫ﻰﻠﻋ‬ ‫ﻳﺤﺘﻮﻱ‬ CD ‫ﺑﻴﺎﻧﺎﺕ‬ ‫ﻗﺎﻋﺪﺓ‬ •
‫ﺍﳌﻘﺮﺭﺍﺕ‬
‫ﺫﺍﺕ‬ ‫ﺍﻟﺪﻭﻟﻴﺔ‬ ‫ﺍﻻﺩﺍﺭﻳﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﻣﻮﺍﺻﻔﺎﺕ‬ ‫ﻣﻦ‬ ‫ﻣﻌﺘﻤﺪﺓ‬ ‫ﻧﺴﺦ‬ •
‫ﺑﺎﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﺍﻟﻌﻼﻗﺔ‬
‫ﺍﻟﺘﺴﺠﻴﻞ‬ ‫ﻛﻴﻔﻴﺔ‬
. ‫ﺑﻚ‬ ‫ﺍﻟﺨﺎﺻﺔ‬ ‫ﺍﳌﻬﻨﻴﺔ‬ ‫ﻭﺍﳌﻜﺎﻧﺔ‬ ‫ﺍﻟﺘﻨﻤﻴﺔ‬ ‫ﺗﻌﺰﻳﺰ‬ •
. ‫ﻣﻨﻈﻤﺘﻚ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺠﻮﺩﺓ‬ ‫ﻗﻴﺎﺩﺓ‬ ‫ﻲﻓ‬ ‫ﻓﺎﻋﻞ‬ ‫ﺑﺸﻜﻞ‬ ‫ﺍﳌﺴﺎﻫﻤﺔ‬ •
. ‫ﺩﻭﻟﻴﴼ‬ ‫ﺑﻪ‬ ‫ﺍﳌﻌﺘﺮﻑ‬ ‫ﻛﻮﺍﻟﻴﺘﺎﺱ‬ ‫ﺃﻛﺎﺩﻳﻤﻴﺔ‬ ‫ﺩﺑﻠﻮﻡ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺤﺼﻮﻝ‬ •
. ‫ﺃﺩﺍﺋﻬﻢ‬ ‫ﻟﺘﺤﺴﻴﻦ‬ ‫ﻣﻨﻈﻤﺘﻚ‬ ‫ﻣﻮﻇﻔﻲ‬ ‫ﻣﺴﺎﻧﺪﺓ‬ •
‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﻣﻮﺍﺻﻔﺎﺕ‬ ‫ﺗﻄﺒﻴﻘﺎﺕ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺘﻘﺪﻣﺔ‬ ‫ﺍﻟﺨﺒﺮﺓ‬ ‫ﺳﺘﻤﺘﻠﻚ‬•
.‫ﺍﻷﺧﺮﻯ‬ ‫ﺍﻹﺩﺍﺭﻳﺔ‬
‫ﺃﻛﺎﺩﻳﻤﻴﺔ‬ ‫ﺃﺳﺎﺗﺬﺓ‬ ‫ﻣﻦ‬ ‫ﻋﻠﻤﻴﺔ‬ ‫ﻣﻮﺍﺩ‬ ‫ﻭ‬ ‫ﻣﻮﺍﺻﻔﺎﺕ‬ ‫ﻭ‬ ‫ﺑﻮﺛﺎﺋﻖ‬ ‫ﺳﺘﺰﻭﺩ‬•
. ‫ﺍﳌﺮﺧﺼﻴﻦ‬ ‫ﻛﻮﺍﻟﻴﺘﺎﺱ‬
‫ﻣﻌﺘﻤﺪﺓ‬ ‫ﺳﺎﻋﺔ‬ ٢٤ ‫ﻣﻦ‬ ‫ﻣﻜﻮﻥ‬ ‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﻫﺬﺍ‬ ‫ﺇﻥ‬ •
‫ﺃﺳﺎﺑﻴﻊ‬ ٩ ‫ﺇﻟﻰ‬ ‫ﺗﺼﻞ‬ ‫ﺍﳌﻘﺮﺭ‬ ‫ﻹﻛﻤﺎﻝ‬ ‫ﺍﳌﻘﺘﺮﺣﺔ‬ ‫ﺍﳌﺪﺓ‬ •
‫ﺃﺷﻬﺮ‬ ‫ﺛﻼﺙ‬ ‫ﺃﻗﺼﺎﻫﺎ‬ ‫ﺑﻤﺪﺓ‬ ‫ﺍﳌﻘﺮﺭ‬ ‫ﻳﻨﺘﻬﻲ‬ ‫ﺃﻥ‬ ‫ﻳﺠﺐ‬ •
‫ﻲﻓ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻗﺎﻋﺔ‬ ‫ﺇﻟﻰ‬ ‫ﺍﻟﺤﻀﻮﺭ‬ ‫ﻋﺒﺮ‬ ‫ﺑﺒﺮﻧﺎﻣﺞ‬ ‫ﺍﳌﺸﺎﺭﻛﺔ‬ ‫ﻳﻤﻜﻦ‬ •
‫ﺃﻳﺎﻡ‬ ‫ﺳﺘﺔ‬
‫؟‬ ‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﻣﺪﺓ‬ ‫ﻭ‬ ‫ﺍﳌﻌﺘﻤﺪﺓ‬ ‫ﺍﻟﺴﺎﻋﺎﺕ‬ ‫ﻋﺪﺩ‬ ‫ﻫﻲ‬ ‫ﻣﺎ‬
‫ﺍﻟﺴﻮﻳﺪﻳﺔ‬ – ‫ﺍﻟﻔﺮﻧﺴﻴﺔ‬ – ‫ﺍﻟﻌﺮﺑﻴﺔ‬ – ‫ﺍﻹﻧﻜﻠﻴﺰﻳﺔ‬
‫ﺍﺧﺘﻴﺎﺭﻫﺎ‬ ‫ﻳﻤﻜﻨﻚ‬ ‫ﺍﻟﺘﻲ‬ ‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﻟﻐﺔ‬
‫ﻰﻠﻋ‬ ‫ﺑﺎﻟﺤﺼﻮﻝ‬ ‫ﺍﻟﺤﻖ‬ ‫ﻳﻌﻄﻴﻚ‬ ‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﻫﺬﺍ‬ ‫ﻲﻓ‬ ‫ﻧﺠﺎﺣﻚ‬ ‫ﺇﻥ‬
‫ﻲﻓ‬ ‫ﻋﻀﻮﻳﺘﻚ‬ ‫ﺭﻗﻢ‬ ‫ﺗﺤﻤﻞ‬ ‫ﻛﻮﺍﻟﻴﺘﺎﺱ‬ ‫ﺃﻛﺎﺩﻳﻤﻴﺔ‬ ‫ﺷﻬﺎﺩﺓ‬ ‫ﻋﻼﻣﺔ‬
‫ﻛﺬﻟﻚ‬ ‫ﻭ‬ ‫ﺍﻟﺠﻮﺩﺓ‬ ‫ﻓﺮﻕ‬ ‫ﺿﻤﻦ‬ ‫ﺍﻟﻌﻤﻞ‬ ‫ﻰﻠﻋ‬ ‫ﻗﺪﺭﺗﻚ‬ ‫ﻭ‬ ‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬
‫ﺍﻟﺸﺨﺼﻴﺔ‬ ‫ﺗﻌﺮﻳﻔﻚ‬ ‫ﺑﻄﺎﻗﺔ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺿﻌﻬﺎ‬
secretarial@qualitasacademy.se
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7

8. ‫ﻭﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﺍﻻﺗﺼﺎﻝ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﻓﻦ‬ ‫ﺑﺮﺍﻣﺞ‬ - ١
8

9. ‫ﻭﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﺍﻻﺗﺼﺎﻝ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﻓﻦ‬ ‫ﺑﺮﺍﻣﺞ‬ - ١
‫ﺍﻟﻔﻌـﺎﻝ‬ ‫ﺍﻻﺗﺼﺎﻝ‬ ‫ﺇﻟـﻰ‬ ‫ﺩﻟﻴﻠﻚ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ١ / ١
‫ﻭﺿﻊ‬ ‫ﻛﻴﻔﻴﺔ‬ ..‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﻟﺪﻯ‬ ‫ﻭﻣﺴﺘﻮﺍﻫﺎ‬ ‫ﺍﻻﺗﺼﺎﻝ‬ ‫ﻋﻮﺍﺋﻖ‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﻭﻛﻴﻔﻴـﺔ‬ ، ‫ﻭﻋﻨﺎﺻﺮﻩ‬ ‫ﺍﻟﻔﻌـﺎﻝ‬ ‫ﺍﻻﺗﺼﺎﻝ‬ ‫ﻧﻤﻮﺫﺝ‬ ‫ﻰﻠﻋ‬ ‫ﺗﻌﺮﻑ‬
‫ﺍﻟﺮﺳﺎﻟـﺔ...ﻭﺃﺧﻴﺮﺍ‬ ‫ﻣﻨﻬﺎ‬ ‫ﻭﺗﺴﺘﻘﺒﻞ‬ ‫ﺗﺼﺪﺭ‬ ‫ﺍﻟﺘﻲ‬ ‫ﺍﻟﺬﺍﺕ‬ ‫ﺣﺎﻻﺕ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﻌﺮﻑ‬ ، ‫ﺍﻻﺗﺼـﺎﻝ‬ ‫ﻋﻮﺍﺋﻖ‬ ‫ﻰﻠﻋ‬ ‫ﻟﻠﺘﻐﻠﺐ‬ ‫ﻋﻤـﻞ‬ ‫ﺧﻄﺔ‬
‫ﺍﻟﻔﻌـﺎﻟﺔ‬ ‫ﺍﻹﺩﺍﺭﻳﺔ‬ ‫ﺍﻟﻜﺘﺎﺑـﺔ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﻌﻤﻠﻲ‬ ‫ﺍﻟﺘﻄﺒﻴﻖ‬
‫ﺍﻟﺘﻘﺎﺭﻳﺮ‬ ‫ﻭﻛﺘﺎﺑﺔ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ١ / ٢
‫ﺍﻟﺼﻴﺎﻏﺔ‬ ‫ﺃﺧﻄﺎﺀ‬ ‫ﺑﻌﺾ‬ ‫ﻲﻓ‬ ‫ﺍﻟﻮﻗﻮﻉ‬ ‫ﺗﺠﻨﺐ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﺍﻻﺗﺼﺎﻝ‬ ‫ﻓﺎﻋﻠﻴﺔ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﻲﻓ‬ ‫ﻭﺩﻭﺭﻩ‬ ‫ﺍﻟﻜﺘﺎﺑﻲ‬ ‫ﺍﻻﺗﺼﺎﻝ‬ ‫ﺃﻫﻤﻴـﺔ‬ ‫ﺇﺩﺭﺍﻙ‬
‫ﺇﻋﺪﺍﺩ‬ ‫ﺍﻟﻔﻌﺎﻝ...ﻭﻣﺮﺍﺣﻞ‬ ‫ﺍﻟﺘﻘﺮﻳﺮ‬ ‫ﻣﺘﻄﻠﺒﺎﺕ‬ ‫ﻰﻠﻋ‬ ‫ﺍﳌﺨﺘﻠﻔﺔ‬ ‫ﻭﺃﻧﻮﺍﻋﻬﺎ‬ ،‫ﻭﺃﻫﺪﺍﻓﻬﺎ‬ ،‫ﺍﻟﺘﻘﺎﺭﻳﺮ‬ ‫ﺃﻫﻤﻴﺔ‬ ‫ﺍﻟﺸﺎﺋﻌﺔ...ﻭﺩﺭﺍﺳﺔ‬ ‫ﺍﻟﻠﻐﻮﻳﺔ‬
‫ﻭﻛﺘﺎﺑﺔ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﻲﻓ‬ ‫ﻭﺍﻹﺣﺼﺎﺋﻴﺔ‬ ‫ﺍﻟﺒﻴﺎﻧﻴﺔ‬ ‫ﺍﻷﺳﺎﻟﻴﺐ‬ ‫ﺇﺩﺭﺍﺝ‬ ‫ﻣﺮﺣﻠﺔ...ﻭﻛﻴﻔﻴﺘﻪ‬ ‫ﺑﻜﻞ‬ ‫ﺍﻟﺨﺎﺻﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﺍﻟﺘﻘﺎﺭﻳﺮ‬
‫ﺍﻟﺘﻘﺎﺭﻳﺮ‬ ‫ﻭﺇﻋﺪﺍﺩ‬ ‫ﻛﺘﺎﺑﺔ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﻌﻤﻠﻲ‬ ‫ﺍﻟﺘﻄﺒﻴﻖ‬ ‫ﻭﺃﺧﻴﺮﺍ‬ .‫ﺍﻟﺘﻘﺎﺭﻳﺮ‬
‫ﺍﻟﻌﻤـﻞ‬ ‫ﺑﻴﺌﺔ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ١ / ٣
‫ﻓﺎﻋﻠﻴﺔ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﻲﻓ‬ ‫ﺍﻷﺭﺑﻌـﺔ‬ ‫ﺍﻟﺒﺸﺮﻳﺔ‬ ‫ﺍﻻﻓﺘﺮﺍﺿﺎﺕ‬ ‫ﺃﻫﻤﻴـﺔ‬ ‫ﻭﺇﺩﺭﺍﻙ‬ .‫ﺍﻟﻌﻤـﻞ‬ ‫ﺑﻴﺌﺔ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺜﻼﺛــﺔ‬ ‫ﺍﻹﺩﺍﺭﻳـﺔ‬ ‫ﺍﻻﺗﺼﺎﻻﺕ‬ ‫ﻰﻠﻋ‬ ‫ﺗﻌﺮﻑ‬
‫ﻓﺎﻋﻠﻴـﺔ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﻲﻓ‬ ‫ﺍﻷﺛـﺮ‬ ‫ﺇﺭﺟﺎﻉ‬ ‫ﺃﻫﻤﻴـﺔ‬ ‫ﺗﺒﻴﺎﻥ‬ ‫ﻣﻊ‬ .‫ﺗﻜﺎﻣﻠﻴـﺔ‬ ‫ﻋﻼﻗﺎﺕ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺜﻼﺛـﺔ‬ ‫ﺍﻟﺬﺍﺕ‬ ‫ﺣﺎﻻﺕ‬ ‫ﻭﺗﻮﻇﻴﻒ‬ .‫ﺍﻟﺘﻌﺎﻣﻞ‬
‫ﻧﻤﻂ‬ ‫ﻛﻞ‬ ‫ﻣﻊ‬ ‫ﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﻛﻴﻔﻴـﺔ‬ ‫ﻭﻰﻠﻋ‬ .‫ﺍﻟﺮﺅﺳﺎﺀ/ﺍﻟﺰﻣﻼﺀ/ﺍﳌﺮﺅﻭﺳﻴﻦ‬ ‫ﺃﻧﻤﺎﻁ‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﺮﻛﻴﺰ‬ .‫ﺍﻟﻌﻤـﻞ‬ ‫ﺑﻴﺌﺔ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺘﻌﺎﻣﻞ‬
‫ﺍﻟﻌﻤـﻞ‬ ‫ﺑﻴﺌﺔ‬ ‫ﻲﻓ‬ ‫ﺍﻟﻀﻐﻮﻁ‬ ‫ﺃﺛﺮ‬ ‫ﻟﺘﻘﻠﻴﻞ‬
‫ﺍﻟﻌﻤﻼﺀ‬ ‫ﻣﻊ‬ ‫ﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ١ / ٤
‫ﻰﻠﻋ‬ ‫ﻟﻠﺘﻌﺮﻑ‬ .‫ﺍﻟﻌﻤﻼﺀ‬ ‫ﺃﻧﻤﺎﻁ‬ ‫ﻭﺗﺤﻠﻴﻞ‬ .‫ﺍﻟﻌﻤﻼﺀ‬ ‫ﻣﻊ‬ ‫ﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﻓﺎﻋﻠﻴﺔ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﻲﻓ‬ ‫ﺍﻷﺭﺑﻌـﺔ‬ ‫ﺍﻟﺒﺸﺮﻳﺔ‬ ‫ﺍﻻﻓﺘﺮﺍﺿﺎﺕ‬ ‫ﺃﻫﻤﻴـﺔ‬ ‫ﺇﺩﺭﺍﻙ‬
‫ﺷﻜﺎﻭﻯ‬ ‫ﺃﺳﺒﺎﺏ‬ ‫ﻭﺗﺤﻠﻴﻞ‬ .‫ﺍﻟﻌﻤﻼﺀ‬ ‫ﻣﻊ‬ ‫ﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﻓﺎﻋﻠﻴﺔ‬ ‫ﻲﻓ‬ ‫ﻭﺩﻭﺭﻩ‬ ‫ﺍﻟﺨﺪﻣـﺔ‬ ‫ﻣﺜﻠﺚ‬ ‫ﻭﺗﺒﻴﺎﻥ‬ .‫ﻧﻤﻂ‬ ‫ﻛﻞ‬ ‫ﻣﻊ‬ ‫ﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﻛﻴﻔﻴـﺔ‬
BSC‫ﺑﺎﺳﺘﺨﺪﺍﻡ‬ ‫ﺍﻟﻌﻤﻼﺀ‬ ‫ﻰﻠﻋ‬ ‫ﻟﻠﻤﺤﺎﻓﻈﺔ‬ ‫ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺔ‬ ‫ﻭﺿﻊ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﺪﺭﻳﺐ‬ ‫..ﻣﻊ‬ .‫ﺍﻟﻌﻤﻼﺀ‬ ‫ﻭﺍﻋﺘﺮﺍﺿﺎﺕ‬
‫ﻭﺍﻟﺘﻌﻠﻴﻢ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻲﻓ‬ ‫ﻭﺍﻟﺘﻘﺪﻳﻢ‬ ‫ﺍﻟﻌﺮﺽ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ١ / ٥
‫ﺍﳌﻌﺎﺭﻑ‬ ‫ﻣﻦ‬ ‫ﻣﺘﻜﺎﻣﻠﺔ‬ ‫ﺑﻤﺠﻤﻮﻋﺔ‬ ‫ﻭﺗﺰﻭﻳﺪ‬ .‫ﻟﻺﻟﻘﺎﺀ‬ ‫ﺍﻷﻡ‬ ‫ﺍﳌﻬﺎﺭﺓ‬ ‫ﺑﺎﻋﺘﺒﺎﺭﻫﺎ‬ ‫ﻭﺍﻟﺘﻘﺪﻳﻢ‬ ‫ﺍﻟﻌﺮﺽ‬ ‫ﺑﻤﻬﺎﺭﺍﺕ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﺗﻌﺮﻳﻒ‬
‫ﺍﻟﺤﺮﻛﻴﺔ‬ ‫ﺍﻻﺗﺼﺎﻻﺕ‬ ‫ﻭﻛﺬﻟﻚ‬ ‫ﺍﳌﻨﻄﻮﻕ‬ ‫ﺍﻟﻠﻔﻈﻲ‬ ‫ﺍﻻﺗﺼﺎﻝ‬ ‫ﻣﻬﺎﺭﺓ‬ ‫ﻭﺍﻛﺘﺴﺎﺑﻬﻢ‬ .‫ﺍﻻﺗﺼﺎﻻﺕ‬ ‫ﺑﻌﻤﻠﻴﺔ‬ ‫ﺍﳌﺘﻌﻠﻘﺔ‬ ‫ﺍﻟﺤﺪﻳﺜﺔ‬ ‫ﻭﺍﳌﻔﺎﻫﻴﻢ‬
‫ﻣﻊ‬ ‫ﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﻭﻰﻠﻋ‬ .‫ﻭﺍﻹﻧﺼﺎﺕ‬ ‫ﺍﻟﺤﺪﻳﺚ‬ ‫ﻣﻬﺎﺭﺗﻲ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﺮﻛﻴﺰ‬ ‫ﻣﻊ‬ .‫ﺍﻟﺤﺪﻳﺚ‬ ‫ﺃﺛﻨﺎﺀ‬ ‫ﻭﺗﻌﺒﻴﺮﺍﺗﻪ‬ ‫ﺍﻟﺠﺴﻢ‬ ‫ﻟﻐﺔ‬ ‫ﻰﻠﻋ‬ ‫ﺍﳌﻌﺘﻤﺪﺓ‬
‫ﻭﺍﻟﺘﻘﺪﻳﻢ‬ ‫ﺍﻟﻌﺮﺽ‬ ‫ﺃﺛﻨﺎﺀ‬ ‫ﺍﻟﺤﺮﺟﺔ‬ ‫ﺍﳌﻮﺍﻗﻒ‬
9

10. ‫ﻋﻤﻠﻴﺎﺗﻪ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻛﻔﺎﺀﺓ‬ ‫ﻭﺭﻓﻊ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻲﻓ‬ ‫ﺰ‬ّ‫ﻴ‬‫ﺍﻟﺘﻤ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٢
10

11. ‫ﻋﻤﻠﻴﺎﺗﻪ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻛﻔﺎﺀﺓ‬ ‫ﻭﺭﻓﻊ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻲﻓ‬ ‫ﺰ‬ّ‫ﻴ‬‫ﺍﻟﺘﻤ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٢
‫ﺍﻟﺘﺪﺭﻳﺒﻴﺔ‬ ‫ﺍﻟﻌﻤﻠﻴﺔ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٢ / ١
‫ﻭﺗﻮﻇﻴﻒ‬ .‫ﺍﳌﺨﺘﻠﻔـﺔ‬ ‫ﻭﺃﺭﻛﺎﻧــﻪ‬ ‫ﺍﻟﺘﺪﺭﻳﺒﻲ‬ ‫ﺍﻟﻌﻤﻞ‬ ‫ﻣﺜﻠﺚ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﺪﺭﻳﺒﻲ‬ ‫ﺍﻟﻌﻤﻞ‬ ‫ﻭﻣﻨﻈﻮﻣـﺔ‬ ‫ﺍﻟﺘﺪﺭﻳﺒﻴﺔ‬ ‫ﺍﻟﻌﻤﻠﻴـﺔ‬ ‫ﺃﺭﻛﺎﻥ‬ ‫ﻰﻠﻋ‬ ‫ﺗﻌﺮﻑ‬
‫ﺗﻘﻮﻳﻢ‬ ‫ﻭﺃﺧﻴﺮﺍ‬ .‫ﻣﺮﺍﺟﻌـﺔ‬ ‫ﻛﻞ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺘﺪﺭﻳﺒﻲ‬ ‫ﺍﻟﻌﻤﻞ‬ ‫ﳌﺮﺍﺟﻌـﺔ‬ ‫ﻗﻮﺍﺋﻢ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ...ﺗﺼﻤﻴﻢ‬ ‫ﻋﻤﻠﻴﺎﺕ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺴﺒﻌـﺔ‬ ‫ﺍﳌﻔﺎﺗﻴﺢ‬
‫ﺍﻟﺘﺪﺭﻳﺒﻲ‬ ‫ﺍﻟﻌﻤﻞ‬
‫ﺍﻟﺘﺪﺭﻳﺒﻴﺔ‬ ‫ﺍﻟﺤﻘﺎﺋﺐ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٢ / ٢
‫ﻰﻠﻋ‬ ‫ﺍﻟﻌﻤﻠﻲ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻣﻊ‬ .‫ﺇﻋﺪﺍﺩﻫﺎ‬ ‫ﻭﻣﻌﺎﻳﻴﺮ‬ ‫ﻭﺃﺳﺲ‬ ‫ﺍﻟﺘﺪﺭﻳﺒﻴـﺔ‬ ‫ﺍﻟﺤﻘﺎﺋﺐ‬ ‫ﺑﻤﻔﻬﻮﻡ‬ ‫ﻳﺘﻌﻠﻖ‬ ‫ﻓﻴﻤﺎ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﻗﺪﺭﺍﺕ‬ ‫ﺗﻨﻤﻴﺔ‬
‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﻲﻓ‬ ‫ﺍﻟﻌﻤﻞ‬ ‫ﻭﺭﺵ‬ ‫ﺧﻼﻝ‬ ‫ﻣﻦ‬ ‫ﺗﺪﺭﻳﺒﻴـﺔ‬ ‫ﺣﻘﺎﺋﺐ‬ ‫ﺇﻋﺪﺍﺩ‬
‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻭﺇﺩﺍﺭﺍﺕ‬ ‫ﳌﺮﺍﻛﺰ‬ ‫ﻭﺍﻟﺘﺸﻐﻴﻞ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺧﻄﻂ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٢ / ٣
‫ﺗﺤﺪﻳﺪ‬ ‫ﻣﻊ‬ ‫ﺍﳌﺨﺘﻠﻔـﺔ‬ ‫ﻗﻄﺎﻋﺎﺗﻪ‬ ‫ﺇﻟﻰ‬ ‫ﺍﻟﺘﺪﺭﻳﺒﻲ‬ ‫ﺍﻟﺴﻮﻕ‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﻣﻊ‬ .‫ﺍﻟﺘﺪﺭﻳﺒﻲ‬ ‫ﺍﻟﻌﻤﻞ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻣﻔﻬﻮﻡ‬ ‫ﻰﻠﻋ‬ ‫ﺗﻌﺮﻑ‬
.‫ﺍﻟﺘﺪﺭﻳﺒﻲ‬ ‫ﺍﻟﻌﻤـﻞ‬ ‫ﻲﻓ‬ BSC‫ﻣﻨﻈﻮﺭ‬ ‫ﻭﺗﻮﻇﻴﻒ‬ .‫ﻭﺍﳌﺮﺗﻘﺒﻴﻦ‬ ‫ﺍﻟﺤﺎﻟﻴﻴﻦ‬ ‫ﻭﻋﻤﻼﺋﻪ‬ ‫ﻣﻨﺎﻓﺴﻴﻪ‬
‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻭﺇﺩﺍﺭﺍﺕ‬ ‫ﻣﺮﺍﻛﺰ‬ ‫ﻲﻓ‬ ‫ﺍﻟﻌﺎﻣﻠﻴﻦ‬ ‫ﻭﺗﺄﻫﻴﻞ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٢ / ٤
‫ﺍﳌﻬﻨﻴﺔ‬ ‫ﺍﳌﻌﺎﻳﻴﺮ‬ ‫ﻭﺗﺤﺪﻳﺪ‬ . ‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻲﻓ‬ ‫ﻟﻠﻌﺎﻣﻠﻴﻦ‬ ‫ﺍﻟﺠﺪﺍﺭﺍﺕ‬ ‫ﻣﻨﻈﻮﻣـﺔ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﺮﻛﻴﺰ‬ ‫ﻣﻊ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻣﻨﻈﻮﻣـﺔ‬ ‫ﻰﻠﻋ‬ ‫ﺗﻌﺮﻑ‬
‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻣﺠﺎﻝ‬ ‫ﻲﻓ‬ ‫ﻟﻠﻌﺎﻣﻠﻴﻦ‬
‫ﺍﻟﺘﺪﺭﻳﺒﻴـﺔ‬ ‫ﺍﻟﻌﺮﻭﺽ‬ ‫ﻭﺗﻘﺪﻳﻢ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٢ / ٥
‫ﺍﻟﻌﺮﺽ‬ ‫ﻭﺇﻋﺪﺍﺩ‬ ‫ﻟﻠﺘﺴﻌﻴﺮ‬ ‫ﻓﻌـﺎﻝ‬ ‫ﻧﻤﻮﺫﺝ‬ ‫ﺑﻨـﺎﺀ‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﻣﻊ‬ ..‫ﺍﻟﺘﺪﺭﻳﺒﻴــﺔ‬ ‫ﺍﻟﻌﺮﻭﺽ‬ ‫ﺗﻘﻴﻴﻢ‬ ‫ﻲﻓ‬ ‫ﺍﻷﺳﺎﺳﻴﺔ‬ ‫ﺍﻟﻌﻨﺎﺻﺮ‬ ‫ﻰﻠﻋ‬ ‫ﺗﻌﺮﻑ‬
‫ﺍﻟﺘﺪﺭﻳﺒﻴـﺔ‬ ‫ﺑﺎﻟﻌﺮﻭﺽ‬ ‫ﻟﻠﻔـﻮﺯ‬ ‫ﺳﻴﻨﺎﺭﻳﻮ‬ ‫ﻭﻭﺿﻊ‬ .‫ﺍﳌﺎﻟـﻲ‬
‫ﻣﺒﺘﻜﺮ‬ ‫ﻧﻤﻮﺫﺝ‬ :‫ﺍﻟﻔﻌـﺎﻝ‬ ‫ﺍﳌﺪﺭﺏ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٢ / ٦
‫ﻲﻓ‬ ‫ﻭﺗﻮﻇﻴﻔﻬﺎ‬ ‫ﺍﻟﺬﻫﻨﻴﺔ‬ ‫ﺍﻟﺨﺎﺭﻃﺔ‬ ‫ﺍﺳﺘﺨﺪﺍﻡ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﺪﺭﻳﺐ‬ .‫ﺍﻟﻔﻌـﺎﻝ‬ ‫ﺍﳌﺪﺭﺏ‬ ‫ﻭﻣﻌﺎﻳﻴﺮ‬ ‫ﻟﺠﺪﺍﺭﺍﺕ‬ ‫ﻣﻨﻈﻮﻣـﺔ‬ ‫ﺑﻨﺎﺀ‬
‫ﺍﻟﻌﻤﻠﻲ‬ ‫ﺍﻟﺬﻫﻨـﻲ...ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﺍﻟﻌﺼﻒ‬ ‫ﺃﺳﺎﻟﻴﺐ‬ ‫ﺧﺎﺻﺔ‬ ‫ﻭﺑﺼﻔـﺔ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﺃﺳﺎﻟﻴﺐ‬ ‫ﻣﻦ‬ ‫ﻋﺪﺩ‬ ‫ﺍﺗﻘﺎﻥ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ...ﻭﺍﻟﺘﺪﺭﻳﺐ‬
‫ﺍﻟﻔﻌـﺎﻝ‬ ‫ﻟﻠﻤﺪﺭﺏ‬ ‫ﺍﳌﺒﺘﻜﺮ‬ ‫ﺍﻟﻨﻤﻮﺫﺝ‬ ‫ﺧﻼﻝ‬ ‫ﻣﻦ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﻭﺗﻘﻮﻳﻢ‬ ‫ﻭﺍﻟﺘﻘﺪﻳﻢ...ﺗﻘﻴﻴﻢ‬ ‫ﺍﻟﻌﺮﺽ‬ ‫ﳌﻬﺎﺭﺍﺕ‬
‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻭﻣﻮﺍﺯﻧﺎﺕ‬ ‫ﺧﻄﻂ‬ ‫ﻭﺇﻋﺪﺍﺩ‬ ‫ﺍﻟﺘﺪﺭﻳﺒﻴـﺔ‬ ‫ﺍﻻﺣﺘﻴﺎﺟﺎﺕ‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٢ / ٧
‫ﺗﺤﺪﻳﺪ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﺪﺭﻳﺐ‬ .‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﺧﻄﺔ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﻲﻓ‬ ‫ﺯﺍﻭﻳﺔ‬ ‫ﻛﺤﺠﺰ‬ ‫ﻭﺃﻫﻤﻴﺘﻪ‬ ‫ﺍﻟﺘﺪﺭﻳﺒﻲ‬ ‫ﺍﻻﺣﺘﻴﺎﺝ‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﻣﻔﻬﻮﻡ‬ ‫ﻰﻠﻋ‬ ‫ﺗﻌﺮﻑ‬
،‫ﻭﺍﳌﺘﻐﻴﺮﺓ‬ ‫ﺍﻟﺜﺎﺑﺘﺔ‬ ‫ﺍﻟﺘﻜﺎﻟﻴﻒ‬ ‫ﺑﻴﻦ‬ ‫ﺍﻟﺼﺤﻴﺢ‬ ‫ﺍﻟﺘﻤﻴﻴﺰ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﻘﺪﺭﺓ‬ ‫ﻣﻊ‬ .‫ﻟﺬﻟﻚ‬ ‫ﺍﳌﻌﺪﺓ‬ ‫ﺍﻟﻨﻤﺎﺫﺝ‬ ‫ﺑﺎﺳﺘﺨﺪﺍﻡ‬ ‫ﺍﻟﺘﺪﺭﻳﺒﻲ‬ ‫ﺍﻻﺣﺘﻴﺎﺝ‬
‫ﺑﻤﻬﻨﻴـﺔ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﺧﻄﻂ‬ ‫ﻭﺿﻊ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﺪﺭﻳﺐ‬ .‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻣﻮﺍﺯﻧﺎﺕ‬ ‫ﻭﺿﻊ‬ ‫ﻲﻓ‬ ‫ﻭﺃﻫﻤﻴﺘﻬﺎ‬ ‫ﺍﳌﺒﺎﺷﺮﺓ‬ ‫ﻭﻏﻴﺮ‬ ‫ﺍﳌﺒﺎﺷﺮﺓ‬ ‫ﻭﺍﻟﺘﻜﺎﻟﻴﻒ‬
‫ﻋﺎﻟﻴـﺔ‬
11

12. ‫ﻣﻬﺎﺭﺍﺗﻬﺎ‬ ‫ﺍﻟﻘﻴﺎﺩﺓ‬ ‫ﻲﻓ‬ ‫ﺰ‬ّ‫ﻴ‬‫ﺍﻟﺘﻤ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٣
12

13. ‫ﻣﻬﺎﺭﺍﺗﻬﺎ‬ ‫ﺍﻟﻘﻴﺎﺩﺓ‬ ‫ﻲﻓ‬ ‫ﺰ‬ّ‫ﻴ‬‫ﺍﻟﺘﻤ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٣
‫ﺍﻟﺘﻐﻴﻴﺮ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٣ / ١
‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﻌﺮﻑ‬ .‫ﺍﻟﺘﻨﻈﻴﻤﻲ‬ ‫ﺍﻟﺘﻐﻴﻴﺮ‬ ‫ﻭﻣﺤﺎﻭﺭ‬ ‫ﻭﺃﻧﻮﺍﻉ‬ ‫ﻭﻣﺼﺎﺩﺭ‬ ‫ﻣﺠﺎﻻﺕ‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﻭﺍﻟﺘﻄﻮﻳﺮ...ﻣﻊ‬ ‫ﺍﻟﺘﻐﻴﺮ‬ ‫ﻣﻔﻬﻮﻡ‬ ‫ﺑﻴﻦ‬ ‫ﺍﻟﻔﺮﻕ‬ ‫ﻰﻠﻋ‬ ‫ﺗﻌﺮﻑ‬
‫ﺍﻟﺼﺮﺍﻉ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻭﻛﻴﻔﻴـﺔ‬ .‫ﺍﻟﺘﻨﻈﻴﻤﻲ‬ ‫ﺍﻟﺘﻐﻴﻴﺮ‬ ‫ﻹﺣﺪﺍﺙ‬ ‫ﺍﳌﻨﻈﻢ‬ ‫ﻭﺍﻟﺘﺨﻄﻴﻂ‬ .‫ﺍﻟﺘﻐﻴﻴﺮ‬ ‫ﻣﻘﺎﻭﻣـﺔ‬ ‫ﻣﻊ‬ ‫ﺑﻔﺎﻋﻠﻴﺔ‬ ‫ﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﻛﻴﻔﻴﺔ‬
‫ﺑﻨﺠﺎﺡ‬ ‫ﺍﻟﺘﻐﻴﻴﺮ‬ ‫ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ‬ ‫ﻭﺗﻄﺒﻴﻖ‬ .‫ﺍﻟﺘﻨﻈﻴﻤﻲ‬
‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ‬ ‫ﺍﻹﺩﺍﺭﺓ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٣ / ٢
‫ﻲﻓ‬ ‫ﻣﻬﺎﺭﺍﺗﻬﻢ‬ ‫ﻭﺗﻨﻤﻴﺔ‬ ‫ﺍﻟﻘﺎﺩﺓ‬ ‫ﻭﺗﻬﻴﺌﺔ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﻭﻛﻴﻔﻴﺔ‬ ‫ﻭﺃﻫﻤﻴﺘﻬﺎ‬ ‫ﺗﻄﻮﺭﻫﺎ‬ ‫ﻭﻣﺮﺍﺣﻞ‬ ‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ‬ ‫ﺍﻹﺩﺍﺭﺓ‬ ‫ﻣﻔﻬﻮﻡ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﻌﺮﻑ‬
‫ﺍﻟﻘﻮﺓ‬ ‫ﻧﻘﺎﻁ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﻌﺮﻑ‬ ‫ﺍﻟﺠﻮﻫﺮﻳﺔ‬ ‫ﺍﻟﻘﻴﻢ‬ ‫ﻭﺇﻳﻀﺎﺡ‬ ‫ﺍﻟﻜﻠﻴﺔ‬ ‫ﻭﺍﻟﺮﺳﺎﻟـﺔ‬ ‫ﺍﻟﺮﺅﻳﺔ‬ ‫ﻭﺗﻄﻮﻳﺮ‬ ‫ﺑﻨﺎﺀ‬ ‫،ﻣﻊ‬ ‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ‬ ‫ﺍﻹﺩﺍﺭﺓ‬ ‫ﻣﺠﺎﻝ‬
SOWT ‫ﺗﺤﻠﻴﻞ‬ ‫ﺧﻼﻝ‬ ‫ﻣﻦ‬ ‫ﻭﺍﻟﺘﻬﺪﻳﺪﺍﺕ‬ ‫ﻭﺍﻟﻔﺮﺹ‬ ‫ﻭﺍﻟﻀﻌﻒ‬
BSC ‫ﺍﻟـ‬ ‫ﺑﺎﺳﺘﺨﺪﺍﻡ‬ ‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻲ‬ ‫ﺍﻟﺘﺨﻄﻴﻂ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٣ / ٣
‫ﻣﻦ‬ ‫ﻭﺍﻟﺘﻬﺪﻳﺪﺍﺕ‬ ‫ﻭﺍﻟﻔﺮﺹ‬ ‫ﻭﺍﻟﻀﻌﻒ‬ ‫ﺍﻟﻘﻮﺓ‬ ‫ﻧﻘﺎﻁ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﻌﺮﻑ‬ ‫ﻣﻊ‬ ‫ﺍﻟﺠﻮﻫﺮﻳﺔ‬ ‫ﺍﻟﻘﻴﻢ‬ ‫ﻭﺇﻳﻀﺎﺡ‬ ‫ﺍﻟﻜﻠﻴﺔ‬ ‫ﻭﺍﻟﺮﺳﺎﻟـﺔ‬ ‫ﺍﻟﺮﺅﻳﺔ‬ ‫ﻭﺗﻄﻮﻳﺮ‬ ‫ﺑﻨﺎﺀ‬
‫ﺗﻨﻘﻴﺢ‬ ‫ﻣﻦ‬ ‫ﻭﺍﻟﺘﻤﻜﻦ‬ Stakeholders‫ﺍﻟـ‬ ‫ﺧﺮﻳﻄﺔ‬ ‫ﻭﺿﻊ‬ Stakeholders ‫ﻗﺎﺋﻤـﺔ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﻌﺮﻑ‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﻭﻓﻬﻢ‬ SOWT ‫ﺗﺤﻠﻴﻞ‬ ‫ﺧﻼﻝ‬
...‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﺃﻋﻤﺎﻝ‬ ‫ﻣﻊ‬ ‫ﻟﻴﺘﻨﺎﺳﺐ‬ BSC‫ﺍﳌﺘﻮﺍﺯﻥ‬ ‫ﺍﻷﺩﺍﺀ‬ ‫ﺑﻄﺎﻗﺎﺕ‬ ‫ﻣﻨﻈﻮﺭ‬
‫ﺍﻷﻫﺪﺍﻑ‬ ‫ﻭﺗﺤﺪﻳﺪ‬ ‫ﺍﳌﺆﺳﺴﻲ‬ ‫ﺍﻷﺩﺍﺀ‬ ‫ﺗﻘﻴﻴﻢ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٣ / ٤
‫ﺍﻟﺮﺍﺋﺪﺓ‬ ‫ﺍﳌﺆﺳﺴﺎﺕ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻭﺍﳌﻄﺒﻘﺔ‬ ‫ﺍﳌﺘﺒﻌﺔ‬ ‫ﺍﻷﺳﺎﻟﻴﺐ‬ ‫ﺃﺣﺪﺙ‬ ‫ﻰﻠﻋ‬ ‫ﺍﳌﺆﺳﺴﻲ‬ ‫ﺍﻟﻌﻤﻞ‬ ‫ﻧﺠﺎﺡ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺆﺛﺮﺓ‬ ‫ﺍﻟﻌﻮﺍﻣﻞ‬ ‫ﻣﻌﺮﻓﺔ‬
‫ﻭﺗﻤﻜﻴﻨﻬﻢ‬ ... ‫ﺍﻹﺩﺍﺭﻳــﺔ‬ ‫ﻟﻮﺣﺪﺍﺗﻬﻢ‬ ‫ﺍﳌﺆﺳﺴﻲ‬ ‫ﺍﻷﺩﺍﺀ‬ ‫ﺗﻘﻴﻴﻢ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﻭﻣﻬﺎﺭﺍﺕ‬ ‫ﻣﻌﺎﺭﻑ‬ ‫ﻭﺗﻄﻮﻳﺮ‬ .‫ﺍﳌﺆﺳﺴﻲ‬ ‫ﺍﻷﺩﺍﺀ‬ ‫ﻟﺘﻄﻮﻳﺮ‬
... ‫ﺍﻹﺩﺍﺭﻳﺔ‬ ‫ﻟﻮﺣﺪﺍﺗﻬﻢ‬ ‫ﻭﺍﻟﻜﻔﺎﺀﺓ‬ ‫ﺍﻟﻔﻌﺎﻟﻴﺔ‬ ‫.ﻭﻗﻴﺎﺱ‬ ‫ﻋﻤﻠﻬﻢ‬ ‫ﻣﺠﺎﻝ‬ ‫ﻓﻰ‬ ‫ﻭﺍﻟﻨﻮﻋﻴﺔ‬ ‫ﺍﻟﻜﻤﻴﺔ‬ ‫ﻭﺃﺳﺎﻟﻴﺒﻬﺎ‬ ‫ﺃﺩﻭﺍﺗﻬﺎ‬ ‫ﺍﺳﺘﺨﺪﺍﻡ‬ ‫ﻣﻦ‬
‫ﺳﻴﺠﻤﺎ‬ ٦ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٣ / ٥
‫ﻭﺗﺤﻘﻴﻖ‬ ‫ﺍﻟﺠﻮﺩﺓ‬ ‫ﻲﻓ‬ ‫ﻭﺟﻮﻫﺮﻳﺔ‬ ‫ﻓﺎﺋﻘﺔ‬ ‫ﺗﺤﺴﻴﻨﺎﺕ‬ ‫ﺇﺣﺪﺍﺙ‬ ‫ﻭﻛﻴﻔﻴﺔ‬ six sigma ‫ﺍﻟﺠﻮﺩﺓ‬ ‫ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺔ‬ ‫ﺑﻤﻔﻬﻮﻡ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﺗﻌﺮﻳﻒ‬
‫ﻲﻓ‬ ‫ﻣﻬﺎﺭﺍﺗﻬﻢ‬ ‫ﻭﺗﻨﻤﻴﺔ‬ .‫ﺍﻟﻔﺎﺋﻘﺔ‬ ‫ﺍﻟﺘﺤﺴﻴﻨﺎﺕ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﻲﻓ‬ six sigma ‫ﺍﻟﺠﻮﺩﺓ‬ ‫ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺔ‬ ‫ﺑﻤﻨﻬﺠﻴﺔ‬ ‫ﻭﺍﻟﺘﻌﺮﻳﻒ‬ .‫ﺍﻟﻌﻤﻴﻞ‬ ‫ﺭﺿﺎﺀ‬
‫ﻭ‬ ‫ﺑﺎﻷﺩﻭﺍﺕ‬ ‫.ﻭﺗﺰﻭﻳﺪﻫﻢ‬ six sigma ‫ﻓﻠﺴﻔﺔ‬ ‫ﺇﻃﺎﺭ‬ ‫ﻲﻓ‬ ‫ﺍﻟﻔﺎﺋﻖ‬ ‫ﺍﻟﺘﺤﺴﻴﻦ‬ ‫ﻧﻤﻮﺫﺝ‬ ‫ﻣﺮﺍﺣﻞ‬ ‫ﻣﻦ‬ ‫ﻣﺮﺣﻠﺔ‬ ‫ﻛﻞ‬ ‫ﻣﻊ‬ ‫ﺍﻟﻨﺎﺟﺢ‬ ‫ﺍﻟﺘﻌﺎﻣﻞ‬
.Six Sigma ‫ﺍﻟـ‬ ‫ﻣﺸﺎﺭﻳﻊ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻭ‬ ‫ﻟﺘﻌﺮﻳﻒ‬ ‫ﺍﻟﻼﺯﻣﺔ‬ ‫ﺍﻷﺳﺎﻟﻴﺐ‬
‫ﺍﻷﺯﻣﺎﺕ‬ ‫ﻣﻊ‬ ‫ﻭﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﺍﻻﺳﺘﻌﺪﺍﺩ‬ ‫ﻓﺎﻋﻠﻴﺔ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٣ / ٦
‫ﺍﳌﺪﻳﺮﻳﻦ‬ ‫ﺃﻧﻤﺎﻁ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﻌﺮﻑ‬ .‫ﻭﺍﻟﻜﻮﺍﺭﺙ‬ ‫ﺍﻷﺯﻣﺎﺕ‬ ‫ﻹﺩﺍﺭﺓ‬ ‫ﺍﻟﺮﺋﻴﺴﻴﺔ‬ ‫ﺍﳌﻘﻮﻣﺎﺕ‬ ‫ﻭﺑﻴﺎﻥ‬ ‫ﻭﺍﻟﻜﻮﺍﺭﺙ‬ ‫ﻟﻸﺯﻣﺎﺕ‬ ‫ﺍﻟﺴﻠﻴﻢ‬ ‫ﺍﳌﻔﻬﻮﻡ‬ ‫ﺇﺩﺭﺍﻙ‬
‫ﺍﻻﺳﺘﻌﺪﺍﺩ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﻭﺗﻨﻤﻴﺔ‬ .‫ﻭﺍﻷﺯﻣـﺔ‬ ‫ﻹﺩﺍﺭﺓ‬ ‫ﺍﳌﻨﺎﺳﺒﺔ‬ ‫ﺍﻟﺴﻠﻮﻛﻴﺔ‬ ‫ﺍﻟﺨﺼﺎﺋﺺ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﻮﻗﻮﻑ‬ ،‫ﻭﺍﻟﻜﻮﺍﺭﺙ‬ ‫ﺍﻷﺯﻣﺎﺕ‬ ‫ﻣﻮﺍﺟﻬﺔ‬ ‫ﻲﻓ‬
‫ﻣﻮﺍﺟﻬﺘﻬﺎ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﻘﺪﺭﺓ‬ ‫ﺍﳌﺤﺘﻤﻠﺔ‬ ‫ﻭﺍﻟﻜﻮﺍﺭﺙ‬ ‫ﻟﻸﺯﻣﺎﺕ‬
‫ﺍﻷﺯﻣﺎﺕ‬ ‫ﻣﻊ‬ ‫ﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺜﺎﻧﻲ‬ ‫ﺍﻟﺼﻒ‬ ‫ﻭﺇﻋﺪﺍﺩ‬ ‫ﺍﻟﻘﻴﺎﺩﺓ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٣ / ٧
‫ﺑﺎﳌﻬﺎﺭﺍﺕ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﺗﺰﻭﻳﺪ‬ ‫ﻣﻊ‬ ‫ﻭﺍﳌﺪﻳﺮ‬ ‫ﺍﻟﻘﺎﺋﺪ‬ ‫ﺑﻴﻦ‬ ‫ﺍﻟﺠﻮﻫﺮﻳﺔ‬ ‫ﺍﻟﻔﺮﻭﻕ‬ ‫ﻭﺇﺩﺭﺍﻙ‬ .‫ﻟﻠﻘﻴﺎﺩﺓ‬ ‫ﺍﳌﺘﻨﻮﻋـﺔ‬ ‫ﺍﻟﻨﻈﺮﻳﺎﺕ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﻀﻮﺀ‬ ‫ﺇﻟﻘﺎﺀ‬
‫ﺑﻤﻬﺎﺭﺍﺕ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﻭﺗﺰﻭﻳﺪ‬ .‫ﺍﻟﺒﺮﻧﺎﻣﺞ‬ ‫ﻲﻓ‬ ‫ﻟﻠﻤﺸﺎﺭﻛﻴﻦ‬ ‫ﺍﻟﻘﻴﺎﺩﻳﺔ‬ ‫ﺍﻷﻧﻤﺎﻁ‬ ‫ﻭﺗﺤﻠﻴﻞ‬ ‫ﻭﺍﻛﺘﺸﺎﻑ‬ ‫ﻋﻤﻠﻬﻢ‬ ‫ﻟﺘﺴﻴﺮ‬ ‫ﺍﻟﻼﺯﻣـﺔ‬ ‫ﺍﻟﻘﻴﺎﺩﻳﺔ‬
‫ﺍﻟﻔﻌـﺎﻝ‬ ‫ﺍﻟﻘﺎﺋﺪ‬ ‫ﺑﻬﺎ‬ ‫ﻳﻘﻮﻡ‬ ‫ﺍﻟﺘﻲ‬ ‫ﺍﻷﺩﻭﺍﺭ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﻌﺮﻑ‬ ‫ﻣﻊ‬ .‫ﺍﻟﻘﺎﺩﺓ‬ ‫ﻣﻦ‬ ‫ﺍﻟﺜﺎﻧﻲ‬ ‫ﺍﻟﺼﻒ‬ ‫ﻭﺗﻜﻮﻳﻦ‬ ‫ﺍﻛﺘﺸﺎﻑ‬
‫ﺍﻟﻀﻐﻮﻁ‬ ‫ﻣﻦ‬ ‫ﻭﺍﻟﺘﺨﻠﺺ‬ ‫ﺍﻻﺳﺘﺮﺧﺎﺀ‬ ‫ﻓﻦ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٣ / ٨
13

14. ‫ﺍﻟﺪﻭﻟﻴﺔ‬ ‫ﺍﳌﻌﺎﻳﻴﺮ‬ ‫ﻭﻓﻖ‬ ‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﺍﳌﺤﺎﺳﺒﺔ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻲﻓ‬ ‫ﺍﻻﺭﺗﻘﺎﺀ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٤
14

15. ‫ﺍﻟﺪﻭﻟﻴﺔ‬ ‫ﺍﳌﻌﺎﻳﻴﺮ‬ ‫ﻭﻓﻖ‬ ‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﺍﳌﺤﺎﺳﺒﺔ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻲﻓ‬ ‫ﺍﻻﺭﺗﻘﺎﺀ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٤
‫ﺍﻟﺘﺨﻄﻴﻄﻴﺔ‬ ‫ﺍﳌﻮﺍﺯﻧﺎﺕ‬ ‫ﻭﺇﻋﺪﺍﺩ‬ ‫ﺍﻟﺘﻜﺎﻟﻴﻒ‬ ‫ﺗﺨﻔﻴﺾ‬ ‫ﺃﺳﺎﻟﻴﺐ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٤ / ١
‫ﻣﻦ‬ ،‫ﺍﻟﺘﺨﻄﻴﻄﻴﺔ‬ ‫ﺍﳌﻮﺍﺯﻧﺎﺕ‬ ‫ﻭﻛﺘﺎﺑﺔ‬ ‫ﻭﺻﻴﺎﻏﺔ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﺑﻜﻴﻔﻴﺔ‬ ‫ﺍﳌﺘﻌﻠﻘﺔ‬ ‫ﻭﺍﻟﻌﻤﻠﻴﺔ‬ ‫ﺍﻟﻌﻠﻤﻴﺔ‬ ‫ﺍﻷﺳﺎﻟﻴﺐ‬ ‫ﺑﺄﺣﺪﺙ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﺗﺰﻭﻳﺪ‬
‫ﺍﻟﻀﻌﻒ‬ ‫ﻧﻘﺎﻁ‬ ‫ﻟﺘﺤﺪﻳﺪ‬ ‫ﺍﻟﺤﺎﻟﻴﺔ‬ ‫ﺍﻟﻨﻈﻢ‬ ‫ﻭﻣﺮﺍﺟﻌﺔ‬ ،‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﺍﳌﻌﻠﻮﻣﺎﺕ‬ ‫ﻣﻦ‬ ‫ﺍﻟﻘﺮﺍﺭ‬ ‫ﻭﻣﺘﺨﺬﻱ‬ ‫ﺍﻹﺩﺍﺭﺓ‬ ‫ﺍﺣﺘﻴﺎﺟﺎﺕ‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﺧﻼﻝ‬
‫ﺍﻟﺒﻴﺎﻧﺎﺕ‬ ‫ﻣﻊ‬ ‫ﺍﻟﻔﻌﻠﻴﺔ‬ ‫ﺍﻟﺒﻴﺎﻧﺎﺕ‬ ‫ﻣﻘﺎﺭﻧﺔ‬ ‫ﻣﻦ‬ ‫ﺍﻟﻨﺎﺟﻤﺔ‬ ‫ﺍﻻﻧﺤﺮﺍﻓﺎﺕ‬ ‫ﻭﺗﺤﻠﻴﻞ‬ ،‫ﻣﻨﻬﺎ‬ ‫ﻭﺍﻻﺳﺘﻔﺎﺩﺓ‬ ‫ﻟﺘﺪﻋﻴﻤﻬﺎ‬ ‫ﺍﻟﻘﻮﺓ‬ ‫ﻭﻧﻘﺎﻁ‬ ،‫ﻟﻌﻼﺟﻬﺎ‬
‫ﺍﻟﺘﻘﺪﻳﺮﻳﺔ‬
‫ﺍﳌﺨﺎﺯﻥ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺮﻗﺎﺑﺔ‬ ‫ﻟﻠﻤﺤﺎﺳﺒﺔ‬ ‫ﺍﻟﺤﺪﻳﺜﺔ‬ ‫ﺍﻻﺗﺠﺎﻫﺎﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٤ / ٢
‫ﺍﻟﺘﺨﻄﻴﻄﻴﺔ‬ ‫ﺍﳌﻮﺍﺯﻧﺎﺕ‬ ‫ﻭﺇﻋﺪﺍﺩ‬ ‫ﺍﻟﺘﺨﻄﻴﻂ‬ ‫ﻣﺮﺣﻠﺔ‬ ‫ﻣﻨﺬ‬ ‫ﺍﳌﺨﺎﺯﻥ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺤﺎﺳﺒﺔ‬ ‫ﻭﺃﺩﻭﺍﺕ‬ ‫ﻣﺴﺘﺠﺪﺍﺕ‬ ‫ﺑﺄﺣﺪﺙ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﺗﻌﺮﻳﻒ‬
، ‫ﺍﻟﺘﻜﺎﻟﻴﻒ‬ ‫ﻭﻗﻮﺍﺋﻢ‬ ‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﺍﻟﻘﻮﺍﺋﻢ‬ ‫ﻭﺇﻋﺪﺍﺩ‬ ‫ﺍﳌﻨﺼﺮﻑ‬ ‫ﺗﺴﻌﻴﺮ‬ ‫ﺑﻤﺮﺣﻠﺔ‬ ‫ﻭﺍﻧﺘﻬﺎﺀ‬ ‫ﺍﳌﺎﺩﻳﺔ‬ ‫ﺍﳌﻮﺍﺭﺩ‬ ‫ﺍﻗﺘﻨﺎﺀ‬ ‫ﺑﻤﺮﺣﻠﺔ‬ ‫ﻣﺮﻭﺭﴽ‬ ‫ﺍﻟﺘﻘﺪﻳﺮﻳﺔ‬
‫ﺍﳌﺮﺗﺒﻄﺔ‬ ‫ﺍﻟﻌﻤﻠﻴﺔ‬ ‫ﺍﳌﺸﻜﻼﺕ‬ ‫ﻣﻦ‬ ‫ﻋﺪﺩ‬ ‫ﻣﻊ‬ ‫ﻟﻠﺘﻌﺎﻣﻞ‬ ‫ﺍﻟﻌﻤﻠﻴﺔ‬ ‫ﻭﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﺍﻟﻘﺪﺭﺍﺕ‬ ‫ﺗﻨﻤﻴﺔ‬ ‫ﻭ‬ .‫ﺍﳌﺨﺰﻭﻥ‬ ‫ﻋﻨﺎﺻﺮ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺮﻗﺎﺑﺔ‬
‫ﺍﳌﺨﺎﺯﻥ‬ ‫ﻲﻓ‬ ‫ﺑﺎﳌﺤﺎﺳﺒﺔ‬
‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﻭﺍﳌﺨﺎﻟﻔﺎﺕ‬ ‫ﺍﻷﺧﻄﺎﺀ‬ ‫ﻟﻜﺸﻒ‬ ‫ﺍﻟﺤﺪﻳﺜﺔ‬ ‫ﺍﻷﺳﺎﻟﻴﺐ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٤ / ٣
‫ﺇﻛﺴﻴﻞ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ ‫ﻰﻠﻋ‬ ‫ﻣﺘﻘﺪﻣﺔ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﺗﻄﺒﻴﻘﺎﺕ‬ ‫ﻣﻊ‬ .‫ﺑﺎﻟﺸﺮﻛﺎﺕ‬ ‫ﻭﺍﳌﺨﺎﻟﻔﺎﺕ‬ ‫ﺍﻷﺧﻄﺎﺀ‬ ‫ﺍﻛﺘﺸﺎﻑ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺯﻳﺎﺩﺓ‬
..‫ﻣﻌﺎﻟﺠﺘﻬﺎ‬ ‫ﻭﻛﻴﻔﻴﺔ‬ ‫ﺍﳌﺤﺎﺳﺒﻴﺔ‬ ‫ﺍﻷﺧﻄﺎﺀ‬ ‫ﺃﻧﻮﺍﻉ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﻌﺮﻑ‬ .‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﻭﺍﻷﺧﻄﺎﺀ‬ ‫ﺍﳌﺨﺎﻟﻔﺎﺕ‬ ‫ﺍﺭﺗﻜﺎﺏ‬ ‫ﺃﺳﺒﺎﺏ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﻌﺮﻑ‬
...‫ﻭﺍﻟﻘﻴﻤﺔ‬ ‫ﺍﻟﻜﻤﻴﺔ‬ ‫ﺣﻴﺚ‬ ‫ﻣﻦ‬ ‫ﺍﻟﺴﻠﻌﻲ‬ ‫ﺍﳌﺨﺰﻭﻥ‬ ‫ﻟﻀﺒﻂ‬ ‫ﺍﻟﻔﻨﻴﺔ‬ ‫ﻭﺍﳌﻬﺎﺭﺍﺕ‬
‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﺍﻟﺘﻘﺎﺭﻳﺮ‬ ‫ﻭﺇﻋﺪﺍﺩ‬ ‫ﺍﳌﺎﻟﻲ‬ ‫ﺍﻟﺘﺤﻠﻴﻞ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٤ / ٤
‫ﺍﻷﺳﺎﻟﻴﺐ‬ ‫ﺍﺳﺘﺨﺪﺍﻡ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﻭﺇﻛﺴﺎﺏ‬ .‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﻭﺍﳌﺼﻄﻠﺤﺎﺕ‬ ،‫ﺍﳌﺤﺎﺳﺒﻴﺔ‬ ‫ﻭﺍﻷﺳﺲ‬ ‫ﻭﺍﳌﻔﺎﻫﻴﻢ‬ ‫ﺍﻟﻨﻈﺮﻳﺎﺕ‬ ‫ﻓﻬﻢ‬
‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﺗﻨﻤﻴﺔ‬ .‫ﻣﺎﻟﻲ‬ ‫ﺗﻘﺮﻳﺮ‬ ‫ﺻﻮﺭﺓ‬ ‫ﻲﻓ‬ ‫ﻭﻓﻌﺎﻟﻴﺔ‬ ‫ﺑﻜﻔﺎﺀﺓ‬ ‫ﺍﳌﻌﻠﻮﻣﺎﺕ‬ ‫ﻭﺗﺤﻠﻴﻞ‬ ،‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﺍﻟﺘﻘﺎﺭﻳﺮ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﻲﻓ‬ ‫ﻭﺍﻟﺮﻳﺎﺿﻴﺔ‬ ‫ﺍﻹﺣﺼﺎﺋﻴﺔ‬
‫ﻭﻗﺎﺋﻤﺔ‬ ،‫ﺍﳌﺎﻟﻲ‬ ‫ﺍﳌﺮﻛﺰ‬ ‫ﻗﺮﺍﺀﺓ‬ ‫ﻛﻴﻔﻴﺔ‬ .‫ﺍﻟﻨﻘﺪﻳﺔ‬ ‫ﺍﻟﺘﺪﻓﻘﺎﺕ‬ ‫ﻭﻗﺎﺋﻤﺔ‬ ،‫ﺍﻟﺪﺧﻞ‬ ‫ﻭﻗﻮﺍﺋﻢ‬ ‫ﺍﳌﺎﻟﻲ‬ ‫ﺍﳌﺮﻛﺰ‬ ‫ﻗﻮﺍﺋﻢ‬ ‫ﻭﺗﻔﺴﻴﺮ‬ ‫ﻹﻋﺪﺍﺩ‬ ‫ﺍﻟﻀﺮﻭﺭﻳﺔ‬
‫ﺍﻷﻋﻤﺎﻝ‬ ‫ﻧﺘﺎﺋﺞ‬
‫ﻣﺘﻘﺪﻣﺔ‬ ‫ﻣﺤﺎﺳﺒﻴﺔ‬ ‫ﺗﻄﺒﻴﻘﺎﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٤ / ٥
‫ﻹﻣﻜﺎﻧﻴﺎﺕ‬ ‫ﺍﻷﻣﺜﻞ‬ ‫ﻭﺍﻻﺳﺘﺨﺪﺍﻡ‬ ،‫ﺑﺨﻄﻮﺓ‬ ‫ﺧﻄﻮﺓ‬ ‫ﺍﳌﺤﺎﺳﺒﻴﺔ‬ ‫ﻭﺍﻟﻨﻤﺎﺫﺝ‬ ،‫ﻭﺍﻹﺣﺼﺎﺋﻴﺔ‬ ‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﺍﻟﻮﻇﺎﺋﻒ‬ ‫ﺑﻨﺎﺀ‬ ‫ﻣﻦ‬ ‫ﺍﳌﺸﺎﺭﻙ‬ ‫ﺗﻤﻜﻴﻦ‬
‫ﺍﻟﺤﻜﻢ‬ ‫ﻷﻏﺮﺍﺽ‬ ‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﺍﻟﻘﻮﺍﺋﻢ‬ ‫ﺗﻔﺴﻴﺮ‬ ‫ﻲﻓ‬ ‫ﺍﻛﺴﻞ‬ ‫ﻣﺎﻳﻜﺮﻭﺳﻮﻓﺖ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ ‫ﺇﻣﻜﺎﻧﻴﺎﺕ‬ ‫ﻣﻦ‬ ‫ﺍﻻﺳﺘﻔﺎﺩﺓ‬ ‫ﻭ‬ " Excel ‫ﺍﻛﺴﻞ‬ " ‫ﺑﺮﻧﺎﻣﺞ‬
‫ﺍﳌﺘﺎﺣﺔ‬ ‫ﺍﻷﻣﻮﺍﻝ‬ ‫ﺗﻠﻚ‬ ‫ﺍﺳﺘﺨﺪﺍﻡ‬ ‫ﻭﺃﻭﺟﻪ‬ ‫ﺍﻷﻣﻮﺍﻝ‬ ‫ﻣﺼﺎﺩﺭ‬ ‫ﺑﻴﻦ‬ ‫ﻭﺍﻟﺘﻮﺍﺯﻥ‬ ،‫ﻷﻫﺪﺍﻓﻪ‬ ‫ﺍﳌﺸﺮﻭﻉ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﻣﺪﻯ‬ ‫ﻰﻠﻋ‬
‫ﺍﻻﻗﺘﺼﺎﺩﻳﺔ‬ ‫ﺍﳌﺸﺮﻭﻋﺎﺕ‬ ‫ﻭﺗﻘﻴﻴﻢ‬ ‫ﺍﻟﺠﺪﻭﻯ‬ ‫ﺩﺭﺍﺳﺔ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٤ / ٦
‫ﻭﺍﻟﺘﻌﺮﻑ‬ .‫ﺍﳌﻨﺎﺳﺐ‬ ‫ﺍﳌﺸﺮﻭﻉ‬ ‫ﺍﺧﺘﻴﺎﺭ‬ ‫ﻳﺘﺴﻨﻰ‬ ‫ﺣﺘﻰ‬ ‫ﺑﻴﻨﻬﺎ‬ ‫ﺍﳌﻔﺎﺿﻠﺔ‬ ‫ﺛﻢ‬ ،‫ﺍﳌﺸﺮﻭﻋﺎﺕ‬ ‫ﺗﻘﺴﻴﻢ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺒﺪﺀ‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﻌﺮﻑ‬
‫ﺗﺤﺪﻳﺪ‬ ‫ﻭ‬ .‫ﻭﺍﻻﻗﺘﺼﺎﺩﻳﺔ‬ ‫ﻭﺍﳌﺎﻟﻴﺔ‬ ‫ﻭﺍﻟﻔﻨﻴﺔ‬ ‫ﺍﻟﺘﺴﻮﻳﻘﻴﺔ‬ ‫ﺍﻟﻨﺎﺣﻴﺔ‬ ‫ﻣﻦ‬ ‫ﻟﻠﻤﺸﺮﻭﻉ‬ ‫ﺍﻟﺘﻔﺼﻴﻠﻴﺔ‬ ‫ﺍﻟﺠﺪﻭﻯ‬ ‫ﺩﺭﺍﺳﺔ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﺧﻄﻮﺍﺕ‬ ‫ﻰﻠﻋ‬
‫ﺍﳌﺸﺮﻭﻉ‬ ‫ﻢ‬ّ‫ﻴ‬‫ﺗﻘﻴ‬ ‫ﻃﺮﻕ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﻌﺮﻑ‬ .‫ﻭﺍﻻﻗﺘﺼﺎﺩﻳﺔ‬ ‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﻭﺍﳌﻌﺎﻳﻴﺮ‬ ‫ﺍﳌﺆﺷﺮﺍﺕ‬ ‫ﻣﻦ‬ ‫ﺍﻟﻌﺪﻳﺪ‬ ‫ﺑﺎﺳﺘﺨﺪﺍﻡ‬ ‫ﺍﳌﺸﺮﻭﻉ‬ ‫ﺭﺑﺤﻴﺔ‬ ‫ﻣﺪﻯ‬
‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﺍﻟﻨﺎﺣﻴﺔ‬ ‫ﻣﻦ‬ ‫ﺍﻟﺮﺃﺳﻤﺎﻟﻲ‬
‫ﺍﻟﺪﺍﺧﻠﻴﺔ‬ ‫ﻭﺍﻟﺮﻗﺎﺑﺔ‬ ‫ﺍﻟﺘﺪﻗﻴﻖ‬ ‫ﻭﺃﺳﺎﻟﻴﺐ‬ ‫ﻣﻌﺎﻳﻴﺮ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٤ / ٧
‫ﺍﻟﻘﻴﺎﻡ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺸﺮﻛﺔ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻭﻣﺴﺎﻋﺪﺓ‬ ،‫ﺍﻟﺸﺮﻛﺔ‬ ‫ﻷﻧﺸﻄﺔ‬ ‫ﺍﳌﺎﻟﻲ‬ ‫ﺍﻟﻀﺒﻂ‬ ‫ﺑﻌﻤﻠﻴﺔ‬ ‫ﻟﻠﻘﻴﺎﻡ‬ ‫ﺍﻟﻼﺯﻣﺔ‬ ‫ﺑﺎﳌﻬﺎﺭﺍﺕ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﺗﺰﻭﻳﺪ‬
‫ﻟﻬﻢ‬ ‫ﺍﳌﻘﺪﻣﺔ‬ ‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﺍﻟﻘﻮﺍﺋﻢ‬ ‫ﺑﺄﻥ‬ ‫ﺍﻟﻌﻠﻴﺎ‬ ‫ﺍﻹﺩﺍﺭﺓ‬ ‫ﻭﻃﻤﺄﻧﺔ‬ ،‫ﺍﳌﺤﻜﻢ‬ ‫ﺍﻟﺪﺍﺧﻠﻴﺔ‬ ‫ﺍﻟﺮﻗﺎﺑﺔ‬ ‫ﻧﻈﺎﻡ‬ ‫ﺧﻼﻝ‬ ‫ﻣﻦ‬ ‫ﻭﻓﺎﻋﻠﻴﺔ‬ ‫ﺑﻜﻔﺎﺀﺓ‬ ‫ﺑﻮﻇﺎﺋﻔﻬﺎ‬
‫ﻭﺃﻫﺪﺍﻓﻬﻤﺎ‬ ‫ﻭﺍﻟﺨﺎﺭﺟﻴﺔ‬ ‫ﺍﻟﺪﺍﺧﻠﻴﺔ‬ ‫ﺍﳌﺮﺍﺟﻌﺔ‬ ‫ﻃﺒﻴﻌﺔ‬ ‫ﻓﻬﻢ‬ .‫ﻟﻠﺸﺮﻛﺔ‬ ‫ﺍﻟﻨﺸﺎﻁ‬ ‫ﻭﻧﺘﻴﺠﺔ‬ ،‫ﺍﳌﺎﻟﻲ‬ ‫ﺍﳌﺮﻛﺰ‬ ‫ﺑﻌﺪﺍﻟﺔ‬ ‫ﺗﻤﺜﻞ‬
15

16. ‫ﻭﺍﻟﺒﻴﻊ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻓﻦ‬ ‫ﻲﻓ‬ ‫ﺰ‬ّ‫ﻴ‬‫ﺍﻟﺘﻤ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٥
16

17. ‫ﻭﺍﻟﺒﻴﻊ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻓﻦ‬ ‫ﻲﻓ‬ ‫ﺰ‬ّ‫ﻴ‬‫ﺍﻟﺘﻤ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٥
‫ﻟﻠﺘﺴﻮﻳﻖ‬ ‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻲ‬ ‫ﺍﻟﺘﺨﻄﻴﻂ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٥ / ١
.‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻲ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻣﻔﻬﻮﻡ‬ ‫ﻰﻠﻋ‬ ‫.ﻭ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻭﻇﺎﺋﻒ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﻌﺮﻑ‬ .‫ﻟﻠﺘﺴﻮﻳﻖ‬ ‫ﺍﻟﺤﺪﻳﺚ‬ ‫ﻣﻔﻬﻮﻡ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﻌﺮﻑ‬
.‫ﻟﻠﺘﺴﻮﻳﻖ‬ ‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ‬ ‫ﺍﻟﺨﻄﺔ‬ ‫ﻣﻦ‬ ‫ﻧﻤﺎﺫﺝ‬ ‫ﺇﻋﺪﺍﺩ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﺪﺭﻳﺐ‬ .‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺧﻄـﺔ‬ ‫ﻣﻜﻮﻧﺎﺕ‬ ‫ﻭﻓﻬﻢ‬
‫ﺍﳌﺒﻴﻌﺎﺕ‬ ‫ﻭﺇﺩﺍﺭﺓ‬ ‫ﺗﺨﻄﻴﻂ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٥ / ٢
‫ﺇﻋﺪﺍﺩ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻣﻊ‬ .‫ﺍﳌﺒﻴﻌﺎﺕ‬ ‫ﻭﺇﺩﺍﺭﺓ‬ ‫ﺗﺨﻄﻴﻂ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺒﻴﻌﺎﺕ‬ ‫ﻣﺪﻳﺮ‬ ‫ﺩﻭﺭ‬ ‫ﻰﻠﻋ‬ ‫ﻭ‬ ‫ﺍﻟﺘﺴﻮﻳﻘﻲ‬ ‫ﺍﳌﺰﻳﺞ‬ ‫ﻣﻜﻮﻧﺎﺕ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﻌﺮﻑ‬
.‫ﺍﳌﺒﻴﻌﺎﺕ‬ ‫ﻭﻣﺘﺎﺑﻌﺔ‬ ‫ﻭﺇﺩﺍﺭﺓ‬ ‫ﺗﺨﻄﻴﻂ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺒﻴﻌﺎﺕ‬ ‫ﻣﺪﻳﺮﻭﺍ‬ ‫ﺃﺩﺍﺀ‬ ‫ﺗﻘﻴﻴﻢ‬ ‫ﻭﻛﻴﻔﻴﺔ‬ .‫ﺍﳌﺒﻴﻌﺎﺕ‬ ‫ﻭﻣﺘﺎﺑﻌﺔ‬ ‫ﺗﺨﻄﻴﻂ‬ ‫ﻧﻤﺎﺫﺝ‬
‫ﺍﳌﺼﺮﻓﻴﺔ‬ ‫ﺍﻟﺨﺪﻣﺎﺕ‬ ‫ﺗﺴﻮﻳﻖ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٥ / ٣
‫ﺻﻴﺎﻏـﺔ‬ ‫ﻭﻛﻴﻔﻴﺔ‬ .‫ﺍﳌﺼﺮﻲﻓ‬ ‫ﺍﻟﺴﻮﻕ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺤﺪﻳﺜﺔ‬ ‫ﺍﻟﺘﻮﺟﻬﺎﺕ‬ ‫ﻭﺍﺳﺘﻴﻌﺎﺏ‬ .‫ﺍﳌﺼﺮﻓﻴـﺔ‬ ‫ﺍﻟﺨﺪﻣﺎﺕ‬ ‫ﺗﺴﻮﻳﻖ‬ ‫ﻣﺒﺎﺩﺉ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﻌﺮﻑ‬
‫ﺗﺴﻌﻴﺮ‬ ‫ﻃﺮﻕ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﻌﺮﻑ‬ .‫ﺍﳌﺼﺮﻲﻓ‬ ‫ﺍﻟﺘﺴﻮﻳﻘﻲ‬ ‫ﺍﳌﺰﻳﺞ‬ ‫ﺍﺧﺘﻴﺎﺭ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﻭﺍﻛﺘﺴﺎﺏ‬ .‫ﺍﳌﺼﺮﻲﻓ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ‬
‫ﺍﻟﺘﺴﻮﻳﻘﻲ‬ ‫ﺍﻟﻨﺸﺎﻁ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺮﻗﺎﺑﺔ‬ ‫ﺃﺩﻭﺍﺕ‬ ‫ﻭﺍﻣﺘﻼﻙ‬ .‫ﺍﳌﺼﺮﻓﻴـﺔ‬ ‫ﺍﻟﺨﺪﻣﺎﺕ‬
‫ﺍﻟﺒﻴﻊ‬ ‫ﺭﺟﺎﻝ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺗﻨﻤﻴﺔ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٥ / ٤
‫ﺍﻟﺨﺼﺎﺋﺺ‬ ‫ﻭﺗﺒﻴﺎﻥ‬ ‫ﺍﻟﺘﺴﻮﻳﻘﻲ‬ ‫ﺍﳌﺰﻳﺞ‬ ‫ﻣﻦ‬ ‫ﻛﻞ‬ ‫ﻭﻣﻜﻮﻧﺎﺕ‬ ‫ﻋﻨﺎﺻﺮ‬ ‫ﻭﺑﻠﻮﺭﺓ‬ ‫ﻭﺍﻟﺒﻴﻊ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻋﻦ‬ ‫ﺍﻷﺳﺎﺳﻴﺔ‬ ‫ﺍﳌﻔﺎﻫﻴﻢ‬ ‫ﺑﻌﺾ‬ ‫ﺗﻘﺪﻳﻢ‬
‫ﺍﻻﺗﺼﺎﻝ‬ ‫ﻓﻦ‬ ‫ﻭﻣﻬﺎﺭﺍﺕ‬ ‫ﺃﺳﺎﻟﻴﺐ‬ ‫ﻰﻠﻋ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﻭﺗﺪﺭﻳﺐ‬ .‫ﺍﻟﺒﻴﻊ‬ ‫ﺭﺟﻞ‬ ‫ﻲﻓ‬ ‫ﺗﺘﻮﺍﻓﺮ‬ ‫ﺃﻥ‬ ‫ﻳﺠﺐ‬ ‫ﺍﻟﺘﻲ‬ ‫ﻭﺍﳌﻘﻮﻣﺎﺕ‬ ‫ﻭﺍﳌﻬﺎﻡ‬ ‫ﻭﺍﳌﻬﺎﺭﺍﺕ‬
‫ﻭﺗﻌﺒﻴﺮﴽ‬ ‫ﻭﺗﺤﺪﺛﴼ‬ ‫ﺇﻧﺼﺎﺗﴼ‬ ‫ﺃﻓﻀﻞ‬ ‫ﺗﺠﻌﻠﻪ‬ ‫ﺑﻄﺮﻳﻘﺔ‬ ‫ﺍﻟﻔﻌﺎﻝ‬ ‫ﺍﻟﺒﻴﻌﻲ‬
‫ﺍﻟﺘﺴﻮﻳﻘﻲ‬ ‫ﺍﻷﺩﺍﺀ‬ ‫ﻭﺗﻘﻴﻴﻢ‬ ‫ﺍﻟﺴﻮﻕ‬ ‫ﺩﺭﺍﺳﺔ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٥ / ٥
‫ﻣﻦ‬ ‫ﺍﻟﺘﺴﻮﻳﻘﻲ‬ ‫ﺍﻷﺩﺍﺀ‬ ‫ﻭﺗﻘﻴﻴﻢ‬ .‫ﺍﳌﺮﺗﻘﺒـﺔ‬ ‫ﺍﻟﺴﻮﻕ‬ ‫ﻭﺗﺤﻠﻴﻞ‬ ‫ﺍﻟﺴﻮﻕ‬ ‫ﺩﺭﺍﺳﺔ‬ ‫ﻣﻊ‬ .‫ﻭﺍﻟﺨﺎﺭﺟﻴﺔ‬ ‫ﺍﻟﺪﺍﺧﻠﻴﺔ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﺑﻴﺌﺔ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﻌﺮﻑ‬
‫..ﻟﻠﺘﺮﻭﻳﺞ‬ ‫ﻟﻠﺘﻮﺯﻳﻊ‬ ..‫ﻟﻠﺘﺴﻌﻴﺮ‬ ..‫ﻟﻠﻤﻨﺘﺠﺎﺕ‬ ‫ﺍﳌﺨﺘﻠﻔﺔ‬ ‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ‬ ‫ﺩﺭﺍﺳـﺔ‬ ‫ﺧﻼﻝ‬
17

18. ‫ﻭﺍﻹﻋﻼﻡ‬ ‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﻲﻓ‬ ‫ﺰ‬ّ‫ﻴ‬‫ﺍﻟﺘﻤ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٦
18

19. ‫ﻭﺍﻹﻋﻼﻡ‬ ‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﻲﻓ‬ ‫ﺰ‬ّ‫ﻴ‬‫ﺍﻟﺘﻤ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٦
‫ﺍﻹﻋﻼﻧﻴﺔ‬ ‫ﺍﻟﺤﻤﻼﺕ‬ ‫ﻭﺗﺨﻄﻴﻂ‬ ‫ﺍﻹﻋﻼﻥ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٦ / ١
‫ﺍﻹﻋﻼﻥ‬ ‫ﻭﺳﺎﺋﻞ‬ ‫ﺑﺎﺧﺘﻴﺎﺭ‬ ‫ﺍﻟﺨﺎﺻﺔ‬ ‫ﻭﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﺍﻟﺨﺒﺮﺍﺕ‬ ‫ﺗﺪﻋﻴﻢ‬ ‫ﻣﻊ‬ ‫ﺍﻹﻋﻼﻥ‬ ‫ﻭﺗﻨﻈﻴﻢ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺆﺛﺮﺓ‬ ‫ﺑﺎﻟﻌﻮﺍﻣﻞ‬ ‫ﺍﻟﺘﻌﺮﻳﻒ‬
‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ‬ ‫ﺍﻹﻋﻼﻧﻴﺔ.ﻭﺗﻄﺒﻴﻖ‬ ‫ﻟﻠﺤﻤﻼﺕ‬ ‫ﺍﳌﺎﻟﻴﺔ‬ ‫ﺍﳌﺨﺼﺼﺎﺕ‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﻃﺮﻕ‬ ‫ﺩﺭﺍﺳﺔ‬ ‫ﻭ‬ ،‫ﺍﻹﻋﻼﻧﻴﺔ‬ ‫ﺍﻟﺤﻤﻼﺕ‬ ‫ﻲﻓ‬ ‫ﻭﺗﻮﻇﻴﻔﻬﺎ‬
‫ﺍﻹﻋﻼﻧﻴﺔ‬ ‫ﺍﻟﺤﻤﻼﺕ‬ ‫ﻓﻌﺎﻟﻴﺔ‬ ‫ﻗﻴﺎﺱ‬ ‫ﻃﺮﻕ‬ ‫ﺑﺸﺄﻥ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﻭﺗﻨﻤﻴﺔ‬ .‫ﺍﻹﻋﻼﻧﻴﺔ‬ ‫ﺑﺎﻟﺠﺪﻭﻟﺔ‬ ‫ﺍﻟﺨﺎﺻﺔ‬
‫ﺍﳌﺆﺗﻤﺮﺍﺕ‬ ‫ﻧﺠﺎﺡ‬ ‫ﻲﻓ‬ ‫ﻭﺍﻟﺒﺮﻭﺗﻮﻛﻮﻝ‬ ‫ﺍﻹﺗﻴﻜﻴﺖ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٦ / ٢
‫ﻭﺍﻟﺒﺮﻭﺗﻮﻛﻮﻝ‬ ‫ﺍﳌﺮﺍﺳﻢ‬ ‫ﺁﺩﺍﺏ‬ ‫ﺗﻮﻇﻴﻒ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﺪﺭﻳﺐ‬ .‫ﻭﺍﻟﻨﺪﻭﺍﺕ‬ ‫ﺍﳌﺆﺗﻤﺮﺍﺕ‬ ‫ﻧﺠﺎﺡ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺒﺮﻭﺗﻮﻛﻮﻝ‬ ‫ﻭﺃﺩﻭﺍﺭ‬ ‫ﻭﻇﺎﺋﻒ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﻌﺮﻑ‬
‫ﺗﺨﻄﻴﻂ‬ ‫ﻰﻠﻋ‬ ‫ﻭ‬ .‫ﺍﳌﺨﺘﻠﻔﺔ‬ ‫ﻷﻧﻮﺍﻋﻬﺎ‬ ‫ﻭﻓﻘﺎ‬ ‫ﻭﺍﳌﺆﺗﻤﺮﺍﺕ‬ ‫ﺍﻟﺤﻔﻼﺕ‬ ‫ﻗﺎﻋﺎﺕ‬ ‫ﺗﻨﻈﻴﻢ‬ ‫ﻭﻰﻠﻋ‬ .‫ﻭﻭﺩﺍﻋﻬﻢ‬ ‫ﺍﻟﻮﻓﻮﺩ‬ ‫ﺃﻋﻀﺎﺀ‬ ‫ﺍﺳﺘﻘﺒﺎﻝ‬ ‫ﻲﻓ‬
‫ﻭﺍﻟﺤﻔﻼﺕ‬ ‫ﺍﻟﻮﻻﺋﻢ‬ ‫ﺗﺨﻄﻴﻂ‬ ‫ﺃﺳﺎﻟﻴﺐ‬ ‫ﻭﻰﻠﻋ‬ .‫ﺟﻠﺴﻪ‬ ‫ﻛﻞ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺆﺗﻤﺮ‬ ‫ﺑﻤﻨﺼﺔ‬ ‫ﺍﻟﺨﺎﺻﺔ‬ ‫ﺍﻷﺳﺒﻘﻴﺔ‬ ‫ﻭﺗﺤﺪﻳﺪ‬ ‫ﺍﳌﺆﺗﻤﺮ‬ ‫ﺟﻠﺴﺎﺕ‬
‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﻣﺠﺎﻝ‬ ‫ﻲﻓ‬ ‫ﻟﻠﻌﺎﻣﻠﻴﻦ‬ ‫ﺍﳌﻴﺪﺍﻧﻴﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٦ / ٣
‫ﺧﺒﺮﺍﺕ‬ ‫ﻭﺗﻨﻤﻴﺔ‬ .‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﺟﻤﺎﻫﻴﺮ‬ ‫ﻣﻊ‬ ‫ﻟﻠﺘﻌﺎﻣﻞ‬ ‫ﺍﳌﻴﺪﺍﻧﻴﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﻭﺗﻨﻤﻴﺔ‬ ،‫ﺍﻟﻌﻠﻤﻴﺔ‬ ‫ﺑﺎﻷﺳﺲ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﺗﻌﺮﻳﻒ‬
‫ﺍﻟﻬﺎﻡ‬ ‫ﺍﳌﺠﺎﻝ‬ ‫ﺑﻬﺬﺍ‬ ‫ﺍﻟﺨﺎﺻﺔ‬ ‫ﺍﻹﻋﻼﻣﻴﺔ‬ ‫ﺍﳌﻮﺍﺩ‬ ‫ﻹﻧﺘﺎﺝ‬ ‫ﺍﻟﻼﺯﻣﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﻣﺠﺎﻝ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬
‫ﺍﻷﺯﻣﺎﺕ‬ ‫ﻣﻮﺍﺟﻬﺔ‬ ‫ﻲﻓ‬ ‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﺩﻭﺭ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٦ / ٤
‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﻭﺗﻄﻮﻳﺮ‬ .‫ﺍﳌﺨﺘﻠﻔﺔ‬ ‫ﻭﺍﻟﺸﺮﻛﺎﺕ‬ ‫ﺍﳌﺆﺳﺴﺎﺕ‬ ‫ﻲﻓ‬ ‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﳌﺴﺌﻮﻟﻲ‬ ‫ﻭﺍﳌﻬﻨﻴﺔ‬ ‫ﺍﻟﻌﻠﻤﻴﺔ‬ ‫ﺍﻟﻘﺪﺭﺍﺕ‬ ‫ﺗﺪﻋﻴﻢ‬
.‫ﺍﳌﺨﺘﻠﻔﺔ‬ ‫ﺍﻷﺯﻣﺎﺕ‬ ‫ﺑﻤﻌﺎﻟﺠﺔ‬ ‫ﺍﻟﺨﺎﺻﺔ‬ ‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ‬ ‫ﺃﻫﻢ‬ ‫ﻭﺗﺤﺪﻳﺪ‬ .‫ﺍﻷﺯﻣﺎﺕ‬ ‫ﳌﻮﺍﺟﻬﺔ‬ ‫ﺍﻟﻌﺎﻣﺔ‬ ‫ﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﻲﻓ‬ ‫ﻟﻠﻌﺎﻣﻠﻴﻦ‬ ‫ﺍﻻﺗﺼﺎﻟﻴﺔ‬
‫ﺍﻷﺯﻣﺎﺕ‬ ‫ﺇﻋﻼﻡ‬ ‫ﺩﺭﺍﺳﺔ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺤﺪﻳﺜﺔ‬ ‫ﺍﻻﺗﺠﺎﻫﺎﺕ‬ ‫ﺗﻮﻇﻴﻒ‬
‫ﻭﺍﻟﺘﺮﻭﻳﺠﻴﺔ‬ ‫ﺍﻹﻋﻼﻧﻴﺔ‬ ‫ﺍﻟﺤﻤﻼﺕ‬ ‫ﻓﺎﻋﻠﻴﺔ‬ ‫ﻗﻴﺎﺱ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٦ / ٥
‫ﺍﻟﺤﻤﻼﺕ‬ ‫ﺗﺨﻄﻴﻂ‬ ‫ﻣﺠﺎﻝ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺒﺤﺜﻴﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﻭﺗﻄﻮﻳﺮ‬ .‫ﺍﻟﻌﺎﻣـﺔ‬ ‫ﻭﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﺍﻹﻋﻼﻥ‬ ‫ﳌﻨﺴﻮﺑﻲ‬ ‫ﺍﳌﻬﻨﻴﺔ‬ ‫ﺍﻟﻘﺪﺭﺍﺕ‬ ‫ﺗﺪﻋﻴﻢ‬
‫ﺍﻟﻘﺪﺭﺍﺕ‬ ‫ﺗﻨﻤﻴﺔ‬ ‫ﻣﻊ‬ .‫ﺍﻹﻋﻼﻧﻴﺔ‬ ‫ﺍﻟﺤﻤﻼﺕ‬ ‫ﻣﻦ‬ ‫ﺍﳌﺴﺘﻬﺪﻓﺔ‬ ‫ﺍﻹﻗﻨﺎﻋﻴﺔ‬ ‫ﺃﻭ‬ ‫ﺍﻟﺸﺮﺍﺋﻴﺔ‬ ‫ﺍﻻﺳﺘﺠﺎﺑﺔ‬ ‫ﻭﻗﻴﺎﺱ‬ .‫ﻓﻌﺎﻟﻴﺘﻬﺎ‬ ‫ﻭﻗﻴﺎﺱ‬ ‫ﺍﻹﻋﻼﻧﻴﺔ‬
‫ﺍﳌﺨﺘﻠﻔﺔ‬ ‫ﺍﻹﻋﻼﻥ‬ ‫ﻭﺳﺎﺋﻞ‬ ‫ﻛﺎﻓﺔ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺨﺘﻠﻔﺔ‬ ‫ﺍﻹﻋﻼﻥ‬ ‫ﻷﻧﺸﻄﺔ‬ ‫ﺍﳌﺎﻟﻲ‬ ‫ﺑﺎﻹﻧﻔﺎﻕ‬ ‫ﺍﻟﺨﺎﺻﺔ‬
19

20. ‫ﻭﺍﻻﺷﺮﺍﻑ‬ ‫ﺍﻹﺩﺍﺭﺓ‬ ‫ﻲﻓ‬ ‫ﻭﺍﻻﺭﺗﻘﺎﺀ‬ ‫ﺰ‬ّ‫ﻴ‬‫ﺍﻟﺘﻤ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٧
20

21. ‫ﻭﺍﻻﺷﺮﺍﻑ‬ ‫ﺍﻹﺩﺍﺭﺓ‬ ‫ﻲﻓ‬ ‫ﻭﺍﻻﺭﺗﻘﺎﺀ‬ ‫ﺰ‬ّ‫ﻴ‬‫ﺍﻟﺘﻤ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٧
‫ﺍﻟﻌﻤﻞ‬ ‫ﺑﻴﺌﺔ‬ ‫ﻲﻓ‬ ‫ﺍﻹﺑﺪﺍﻉ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٧ / ١
‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﺪﺭﻳﺐ‬ .‫ﺍﳌﺸﻜﻼﺕ‬ ‫ﺣﻞ‬ ‫ﻲﻓ‬ ‫ﺍﻹﺑﺪﺍﻋﻲ‬ ‫ﺍﻟﺘﻔﻜﻴﺮ‬ ‫ﻧﻤﺎﺫﺝ‬ ‫ﺗﺒﻴﺎﻥ‬ ‫ﻣﻊ‬ .‫ﺍﻹﺑﺪﺍﻉ‬ ‫ﻭﺃﻧﻮﺍﻋﻪ‬ ‫ﻭﺧﺼﺎﺋﺼﻪ‬ ‫ﻣﻔﻬﻮﻡ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﻀﻮﺀ‬ ‫ﺇﻟﻘﺎﺀ‬
‫ﻭﻓﻌﺎﻟﻴـﺘﻪ‬ ‫ﺍﻹﺑﺪﺍﻉ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻭﺗﻘﻴﻴﻢ‬ .‫ﺍﻹﺑﺪﺍﻉ‬ ‫ﻣﻌﻮﻗﺎﺕ‬ ‫ﻰﻠﻋ‬ ‫ﻟﻠﺘﻐﻠﺐ‬ ‫ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺔ‬ ‫ﻭﺑﻨﺎﺀ‬ .‫ﺇﺑﺪﺍﻋﻴـﺔ‬ ‫ﺑﻄﺮﻕ‬ ‫ﺍﳌﺸﻜﻼﺕ‬ ‫ﺣﻞ‬
‫ﺍﻹﺷﺮﺍﻑ‬ ‫ﻲﻓ‬ ‫ﻟﻠﻌﺎﻣﻠﻴﻦ‬ ‫ﺍﻹﻧﺴﺎﻧﻴﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٧ / ٢
‫ﺍﻹﻧﺴﺎﻧﻲ‬ ‫ﻟﻠﺴﻠﻮﻙ‬ ‫ﺍﻟﻌﻤﻴﻖ‬ ‫ﻭﺍﻟﻔﻬﻢ‬ .‫ﻣﺮﺅﻭﺳﻴﻪ‬ ‫ﻣﻊ‬ ‫ﺗﻌﺎﻣﻠﻪ‬ ‫ﻋﻨﺪ‬ ‫ﺍﻹﻧﺴﺎﻧﻴﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﺗﻮﻇﻴﻒ‬ ‫ﺑﺄﻫﻤﻴﺔ‬ ‫ﺍﳌﺸﺮﻑ‬ ‫ﺇﺣﺴﺎﺱ‬ ‫ﺗﻨﻤﻴـﺔ‬
‫ﺛﻘﺎﻓﺔ‬ ‫ﻭﺗﻌﺰﻳﺰ‬ .‫ﻟﻠﻌﻤﻞ‬ ‫ﺗﺤﻔﻴﺰﻫﻢ‬ ‫ﻲﻓ‬ ‫ﺍﺳﺘﺨﺪﺍﻣﻬﺎ‬ ‫ﻭﻛﻴﻔﻴﺔ‬ ‫ﻭﺍﺗﺠﺎﻫﺎﺗﻬﻢ‬ ‫ﻭﻣﻴﻮﻟﻬﻢ‬ ‫ﺍﻹﻓﺮﺍﺩ‬ ‫ﺩﻭﺍﻓﻊ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﻌﺮﻑ‬ .‫ﻭﺩﻭﺍﻓﻌﻪ‬
‫ﻣﺮﺅﻭﺳﻴﻪ‬ ‫ﻣﻊ‬ ‫ﺗﻌﺎﻣﻠﻪ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺸﺮﻑ‬ ‫ﻟﺪﻯ‬ ‫ﻭﻣﻬﺎﺭﺍﺗﻪ‬ ‫ﺍﻟﺤﻮﺍﺭ‬ ‫ﻭ‬ ‫ﺍﻻﺗﺼﺎﻝ‬
‫ﺍﻟﻘﺮﺍﺭﺍﺕ‬ ‫ﻭﺍﺗﺨﺎﺫ‬ ‫ﺍﳌﺸﻜﻼﺕ‬ ‫ﺗﺸﺨﻴﺺ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٧ / ٣
‫ﻰﻠﻋ‬ ‫ﻳﺘﻮﻗﻒ‬ ‫ﺍﻟﻘﺮﺍﺭ‬ ‫ﺍﺗﺨﺎﺫ‬ ‫ﺭﺣﻠﺔ‬ ‫ﻲﻓ‬ ‫ﺍﻟﺴﻴﺮ‬ ‫ﺑﺪﺍﻳﺔ‬ ‫ﺃﻥ‬ ‫ﺫﺍﺗﻬـﺎ.ﻭ‬ ‫ﺍﳌﺸﻜﻠﺔ‬ ‫ﻭﻟﻴﺴﺖ‬ ‫ﻟﻠﻤﺸﻜﻠﺔ‬ ‫ﻋﺮﺿـﺎ‬ ‫ﺇﻻ‬ ‫ﻟﻴﺴﺖ‬ ‫ﺍﻟﻔﺠﻮﺓ‬ ‫ﺃﻥ‬ ‫ﺗﺒﻴﺎﻥ‬
.. ‫ﺍﻟﻌﺮﺽ‬ ‫ﻇﻬﻮﺭ‬ ‫ﺇﻟﻰ‬ ‫ﺃﺩﻯ‬ ‫ﺍﻟﺬﻱ‬ ‫ﺍﳌﺒﺎﺷﺮ‬ ‫ﺍﻟﺴﺒﺐ‬ ‫ﻣﻦ‬ ‫...ﺑﺪﺀ‬ ‫ﺍﳌﺸﻜﻠﺔ‬ ‫ﺃﺳﺒﺎﺏ‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﺪﺭﻳﺐ‬ .‫ﻓﺠــﻮﺓ‬ ‫ﻫﻨﺎﻙ‬ ‫ﺑﺄﻥ‬ ‫ﺍﻹﺩﺭﺍﻙ‬
‫ﺍﻟﻮﺳﻄﻰ‬ ‫ﺍﻹﺩﺍﺭﺓ‬ ‫ﳌﺪﻳﺮﻱ‬ ‫ﺍﻹﺩﺍﺭﻳﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﺗﻨﻤﻴﺔ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٧ / ٤
‫ﻟﻠﻤﺪﻳﺮ‬ ‫ﺍﻟﺜﻼﺛﺔ‬ ‫ﺍﻷﺩﻭﺍﺭ‬ ‫ﺑﻠﻮﺭﺓ‬ ‫ﻣﻊ‬ .‫ﺍﳌﺪﻳﺮﻳﻦ‬ ‫ﻋﻤﻞ‬ ‫ﻟﺘﻴﺴﻴﺮ‬ ‫ﺍﻟﻼﺯﻣـﺔ‬ ‫ﺍﳌﺨﺘﻠﻔﺔ‬ ‫ﺍﻹﺩﺍﺭﻳﺔ‬ ‫ﻭﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﺍﻹﺩﺍﺭﻳﺔ‬ ‫ﺍﻟﻌﻤﻠﻴـﺔ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﻌﺮﻑ‬
‫ﻭﺍﻟﺘﻔﻮﻳﺾ‬ ‫ﺍﻟﻮﻗﺖ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻭﺑﻤﻬﺎﺭﺍﺕ‬ .‫ﺍﳌﺮﺅﻭﺳﻴﻦ‬ ‫ﻭﻣﺘﺎﺑﻌﺔ‬ ‫ﺗﻮﺟﻴﻪ‬ ‫ﺑﻤﻬﺎﺭﺍﺕ‬ ‫ﺍﳌﺸﺎﺭﻛﻴﻦ‬ ‫ﻭﺗﺰﻭﻳﺪ‬ .‫ﺍﻹﺩﺍﺭﻳﺔ‬ ‫ﺍﻟﻌﻤﻠﻴﺔ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺘﻤﻴﺰ‬
‫ﻭﺍﻟﺘﻄﻮﻳﺮ‬ ‫ﺍﻟﺘﻐﻴﻴﺮ‬ ‫ﻭﺑﻤﻬﺎﺭﺍﺕ‬ .‫ﺍﻟﻌﻤﻞ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻭﺑﻤﻬﺎﺭﺍﺕ‬ .‫ﺍﻵﺧﺮﻳﻦ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻭﺑﻤﻬﺎﺭﺍﺕ‬ .‫ﺍﻟﻔﻌـﺎﻝ‬
‫ﺍﻹﺷﺮﺍﻓﻴﺔ‬ ‫ﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﺗﻨﻤﻴﺔ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٧ / ٥
‫ﺗﺤﻘﻴﻖ‬ ‫ﻲﻓ‬ ‫ﺍﻟﻔﻌـﺎﻝ‬ ‫ﺍﳌﺸﺮﻑ‬ ‫ﻳﻠﻌﺒﻬﺎ‬ ‫ﺍﻟﺘﻲ‬ ‫ﺍﻷﺩﻭﺍﺭ‬ ‫ﻭﺗﺒﻴﺎﻥ‬ .‫ﻟﻺﺷﺮﺍﻑ‬ ‫ﺍﻟﺤﺪﻳﺜﺔ‬ ‫ﻭﺍﻟﻨﻈﺮﺓ‬ ‫ﺍﻟﺘﻘﻠﻴﺪﻳﺔ‬ ‫ﺍﻟﻨﻈﺮﺓ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﻀﻮﺀ‬ ‫ﺇﻟﻘﺎﺀ‬
‫ﺗﻮﺻﻴﻞ‬ ‫ﻛﻴﻔﻴـﺔ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﺘﺪﺭﻳﺐ‬ .‫ﺍﳌﺸﺮﻑ‬ ‫ﻋﻤﻞ‬ ‫ﻣﺠﺎﻝ‬ ‫ﻲﻓ‬ ‫ﺍﻵﺧﺮﻳﻦ‬ ‫ﻣﻊ‬ ‫ﻭﺍﻟﺘﻔﺎﻋﻞ‬ ‫ﺍﻟﺘﺄﺛﻴﺮ‬ ‫ﻣﻬﺎﺭﺓ‬ ‫ﺍﻣﺘﻼﻙ‬ ‫ﺃﻫﻤﻴﺔ‬ ‫ﻭﺑﻴـﺎﻥ‬ .‫ﺍﻷﻫﺪﺍﻑ‬
‫ﺍﻟﻔﻌﺎﻝ‬ ‫ﺍﻟﺘﻔﻮﻳﺾ‬ ‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫ﺧﺒﺮﺍﺗﻪ‬ ‫ﻧﻘﻞ‬ ‫ﻛﻴﻔﻴـﺔ‬ ‫ﻲﻓ‬ ‫ﺍﳌﺸﺮﻑ‬ ‫ﺩﻭﺭ‬ ‫ﻭﺑﻴﺎﻥ‬ .‫ﳌﺮﺅﻭﺳﻴﻪ‬ ‫ﺍﻷﻓﻜﺎﺭ‬
‫ﺍﻟﻌﻤﻞ‬ ‫ﻓﺮﻳﻖ‬ ‫ﺑﻨﺎﺀ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٧ / ٦
‫ﻭﻣﻔﻬﻮﻡ‬ .‫ﺎﻝ‬ ّ‫ﺍﻟﻔﻌ‬ ‫ﺍﻟﻘﻴﺎﺩﻱ‬ ‫ﺍﻟﻨﻤﻂ‬ ‫ﻭﺗﺤﺪﻳﺪ‬ ‫ﺍﻟﻘﻴﺎﺩﺓ‬ ‫ﻲﻓ‬ ‫ﺍﻷﺳﺎﺳﻴﺔ‬ ‫ﻭﺑﺎﻷﻧﻤﺎﻁ‬ ‫ﺍﳌﺨﺘﻠﻔﺔ‬ ‫ﺍﻟﻘﻴﺎﺩﺓ‬ ‫ﻭﻧﻈﺮﻳﺎﺕ‬ ‫ﺑﻤﻔﺎﻫﻴﻢ‬ ‫ﺍﻟﺘﻌﺮﻳﻒ‬
‫ﺍﻟﺒﺸﺮ‬ ‫ﻭﺩﻭﺍﻓﻊ‬ ‫ﺍﻟﺤﺎﺟﺎﺕ‬ ‫ﻭﻰﻠﻋ‬ .‫ﺍﻟﻌﻤﻞ‬ ‫ﻟﻔﺮﻳﻖ‬ ‫ﺍﻹﻧﺴﺎﻧﻴﺔ‬ ‫ﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﻭﺗﻮﺛﻴﻖ‬ ‫ﺑﻨﺎﺀ‬ ‫ﻲﻓ‬ ‫ﺗﺴﻬﻢ‬ ‫ﺍﻟﺘﻲ‬ ‫ﻭﺍﻟﻌﻮﺍﻣﻞ‬ .‫ﺍﻟﺠﻤﺎﻋﻲ‬ ‫ﺍﻟﻌﻤـﻞ‬
‫ﻭﻭﺿﻊ‬ ‫ﺍﻟﻌﻤـﻞ‬ ‫ﻓﺮﻳﻖ‬ ‫ﺗﺤﻔﻴـﺰ‬ ‫ﺃﺳﺎﻟﻴﺐ‬ ‫ﻭﺍﻣﺘﻼﻙ‬ .‫ﺣﻠﻬـﺎ‬ ‫ﻰﻠﻋ‬ ‫ﻭﺍﻟﻌﻤﻞ‬ ‫ﺍﻟﻔﺮﻳﻖ‬ ‫ﺗﻮﺍﺟﻪ‬ ‫ﺍﻟﺘﻲ‬ ‫ﺍﳌﺸﻜﻼﺕ‬ ‫ﺗﻮﺻﻴﻒ‬ ‫.ﻭ‬ ‫ﺍﻟﻔﺮﻳﻖ‬ ‫ﺩﺍﺧﻞ‬
‫ﻭﺍﻟﺤﻮﺍﻓﺰ‬ ‫ﺍﳌﻜﺎﻓﺂﺕ‬ ‫ﻧﻈﻢ‬
PMP ‫ﻣﺸﺮﻭﻋﺎﺕ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٧ / ٧
‫ﺑﺎﺳﺘﺨﺪﺍﻡ‬ ‫ﺍﳌﺸﺮﻭﻉ‬ ‫ﻣﺘﻄﻠﺒﺎﺕ‬ ‫ﻟﺘﺤﻘﻴﻖ‬ ‫ﺍﳌﺸﺮﻭﻉ‬ ‫ﺃﻧﺸﻄﺔ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﻘﻨﻴﺔ‬ ‫ﻭﺍﻷﺳﺎﻟﻴﺐ‬ ‫ﻭﺍﻷﺩﻭﺍﺕ‬ ‫ﻭﺍﳌﻬﺎﺭﺍﺕ‬ ‫ﺍﳌﻌﺮﻓﺔ‬ ‫ﺗﻄﺒﻴﻖ‬
‫ﻭﺍﻹﻋﻼﻕ‬ ‫ﻭﺍﻟﺘﺤﻜﻢ‬ ‫ﻭﺍﳌﺘﺎﺑﻌﺔ‬ ‫ﻭﺍﻟﺘﻨﻔﻴﺬ‬ ‫ﻭﺍﻟﺘﺨﻄﻴﻂ‬ ‫ﺍﻻﺑﺘﺪﺍﺀ‬ ‫ﻣﻦ‬ ‫ﻭﺗﻜﺎﻣﻠﻬﺎ‬ ‫ﺍﳌﺸﺮﻭﻋﺎﺕ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻋﻤﻠﻴﺎﺕ‬ ‫ﺗﻄﺒﻴﻖ‬
21

22. ‫ﺍﻟﺒﺸﺮﻳﺔ‬ ‫ﺍﳌﻮﺍﺭﺩ‬ ‫ﻭﺗﻄﻮﻳﺮ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٨
22

23. ‫ﺍﻟﺒﺸﺮﻳﺔ‬ ‫ﺍﳌﻮﺍﺭﺩ‬ ‫ﻭﺗﻄﻮﻳﺮ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﻣﻬﺎﺭﺍﺕ‬ ‫ﺑﺮﺍﻣﺞ‬ - ٨
‫ﺍﻟﺒﺸﺮﻳﺔ‬ ‫ﻟﻠﻤﻮﺍﺭﺩ‬ ‫ﺍﻟﺤﺪﻳﺜﺔ‬ ‫ﺍﻻﺗﺠﺎﻫﺎﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٨ / ١
.‫ﺍﻟﺒﺸﺮﻳﺔ‬ ‫ﻟﻠﻤﻮﺍﺭﺩ‬ ‫ﺍﳌﻌﺎﺻﺮ‬ ‫ﺍﳌﻔﻬﻮﻡ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﻌﺮﻑ‬
.‫ﺍﻟﺒﺸﺮﻳﺔ‬ ‫ﻟﻠﻤﻮﺍﺭﺩ‬ ‫ﺍﻟﺘﺎﺭﻳﺦ‬ ‫ﺍﻟﺘﻄﻮﺭ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﻀﻮﺀ‬ ‫ﺃﻟﻘﺎﺀ‬
.‫ﻟﻬﺎ‬ ‫ﺍﻟﺮﺋﻴﺴﻴﺔ‬ ‫ﻭﺍﻷﻧﺸﻄﺔ‬ ‫ﺍﻟﺒﺸﺮﻳﺔ‬ ‫ﺍﳌﻮﺍﺭﺩ‬ ‫ﺃﻫﻤﻴﺔ‬ ‫ﺗﺒﻴﺎﻥ‬
.‫ﺍﻟﺒﺸﺮﻳﺔ‬ ‫ﺍﳌﻮﺍﺭﺩ‬ ‫ﻭﺇﺩﺍﺭﺓ‬ ‫ﺍﻷﻓﺮﺍﺩ‬ ‫ﺇﺩﺍﺭﺓ‬ ‫ﺑﻴﻦ‬ ‫ﻭﺍﻻﺧﺘﻼﻑ‬ ‫ﺍﻟﺘﺸﺎﺑﻪ‬ ‫ﺃﻭﺟﻪ‬
‫ﻭﺍﻟﺘﻌﻴﻴﻦ‬ ‫ﻭﺍﻻﺧﺘﻴﺎﺭ‬ ‫ﺍﳌﻘﺎﺑﻼﺕ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٨ / ٢
.‫ﻭﺍﻟﺘﻌﻴﻴﻦ‬ ‫ﻭﺍﻻﺧﺘﻴﺎﺭ‬ ‫ﺍﻻﺳﺘﻘﻄﺎﺏ‬ ‫ﻣﻔﻬﻮﻡ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﻌﺮﻑ‬
.‫ﻭﺗﻜﻠﻔﺘﻪ‬ ‫ﺍﻻﺳﺘﻘﻄﺎﺏ‬ ‫ﻣﺼﺎﺩﺭ‬ ‫ﻰﻠﻋ‬ ‫ﺍﻟﺘﻌﺮﻑ‬
.‫ﺍﻻﺳﺘﻘﻄﺎﺏ‬ ‫ﺧﻄﻮﺍﺕ‬ ‫ﺑﻴﺎﻥ‬
.‫ﺍﻻﺧﺘﻴﺎﺭ‬ ‫ﺑﺄﻫﻤﻴﺔ‬ ‫ﺍﻟﺘﻌﺮﻳﻒ‬
‫ﺍﳌﻨﻈﻤﺎﺕ‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ - ٨ / ٣
.‫ﺍﳌﻨﻈﻤﺎﺕ‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﻣﺎﻫﻴﺔ‬ ‫ﻋﻞ‬ ‫ﺍﻟﻀﻮﺀ‬ ‫ﺇﻟﻘﺎﺀ‬
.‫ﺍﳌﻨﻈﻤﺎﺕ‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﺑﺄﻫﺪﺍﻑ‬ ‫ﺍﳌﺸﺎﺭﻙ‬ ‫ﺗﻌﺮﻳﻒ‬
.‫ﺍﳌﻨﻈﻤﺎﺕ‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﺍﻫﺘﻤﺎﻣﺎﺕ‬
.‫ﺍﳌﻨﻈﻤﺎﺕ‬ ‫ﺑﺘﻄﻮﻳﺮ‬ ‫ﻭﻋﻼﻗﺘﻪ‬ ‫ﺍﳌﺨﻄﻂ‬ ‫ﺍﻟﺘﻐﻴﻴﺮ‬
23

24. ‫ﺍﻟﺪﻭﻟﻴﺔ‬ ‫ﺃﻋﺘﻤﺎﺩﻳﺎﺗﻨﺎ‬Our Accreditations
UK Register of Learning Providers
Reference Number (UKPRN) 10048767.
The International Register of Certificated Auditors (IRCA)
british standards institution bsi
Associate Consultant Programme (ACP)
(GTACS)
The UN Global Compact
Training and Awareness on the universally accepted principles in the
areas of human rights, labor, environment
and anti-corruption.
The National Council for Work Experience
We have been assessed against internationally recognized standards and operate to the highest levels of
quality and service.
We are accredited by local and international bodies, below some of them .
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25. ‫يف‬ ‫التخصصية‬ ‫التدريبية‬ ‫برامجانا‬ ‫عن‬ ‫أو‬ ‫الدولية‬ ISO ‫أيزو‬ ‫شهادات‬ ‫عن‬ ‫إضافية‬ ‫معلومات‬ ‫ألي‬ ‫بنا‬ ‫باالتصال‬ ‫التردد‬ ‫عدم‬ ‫نرجوا‬
ISO & TQM ‫مجال‬ ‫يف‬ ‫التخصصية‬ ‫التدريبية‬ ‫برامجنا‬ ‫عن‬ ‫أو‬ ‫األعمال‬ ‫إدارة‬ ‫مجال‬
‫بكم‬ ‫ونرحب‬ ‫لغتكم‬ ‫نتكلم‬ ‫نحن‬
The Trademarks In This Material (For Example The Qualitas Academy Logo.
Are Registered and Un-Registered Trademarks Owned By The Qualitas International Certification Ltd. Uk In
The Uk And Certain Other Countries Throughout The World.
25

26. Lebanon - Beirut
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