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Social Media By Apurv

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Apurv MODI
Apurv MODI

Types of Social Media Websites

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Social Media World Created by Apurv Modi Apurv@apurvmodi.in
Social Media Defi “Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, an d media themselves.” - Wikipedia entry for “Social Media” In recent years, social media has utilized emerging Web 2.0 formats, such as: • Social Networking • News aggregators • RSS feeds • Photo sharing • Wikis • Social Bookmarking • Video • Blogs
Types of Social Networks • Content Networks • Distribution Networks • Conversation Networks
Why People Participate In Social Networks • To learn to express opinions • To share experiences • To make friends • To participate in a committee, club, or other group • To live a fantasy life • To find a job • To sell something • To have a platform for self-expression “The net result: Individuals will increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions and political bodies”. – Forrester Research
Distribution Network User Characteristics 12-17 year olds: 35-54 year olds: • Online Interests: Instant messaging, playing • Online Interests: Reading the news, sports, and politics, online games, visiting social networks, research watching videos, visiting social networks, viewing for homework instructional how-tos • Top Social Networking Site: Xanga (20%) • Top Social Networking Site: MySpace (41%) 18-24 year olds: • Online Interests: Visiting social 55+ year olds: networks, generating content, downloading music, watching video clips of movie • Online Interests: Reading the news, politics, and trailers, reading entertainment reviews cooking, viewing instructional how-tos • Top Social Networking Site: Facebook (34%) • Top Social Networking Site: MySpace (11%) Source: Burst Media Research and e-Marketer 12 to 55+ year olds: 25-34 year olds: •Medical Up dates, Doctors Network Top Social • Online Interests: Reading news and Networking Site for Medical Doctors sports, downloading music, watching video clips of tv shows/movies, visiting social networks, generating content • Top Social Networking Site: Friendster (28%) By 2012, there will be 1.5 Billion web users creating content online, up from 64 million in 2006. -- eMarketer 5
Surely its just a fad? 6
Useful software (free & licensed) Social Media Marketing Podcasts Blogging RSS Wikis Social Bookmarking Forums Publish On Demand Books Productivity Email marketing Free Biz Cards Surveys
Useful resources • Recommended • Recommended blogs Websites • http://leehopkins.net/ • http://www.stevepratt.com • http://laurelpapworth.com • http://www.mediapost.com/ • http://www.headshift.com/au/ • http://www.commoncraft.com • http://chieftech.blogspot.com/ • http://smallbusiness.edublogs.org • http://sparkeffect.com
Social Media Workshop THANKS Apurv@apurvmodi.in

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Social Media By Apurv

  • 1. Social Media World Created by Apurv Modi Apurv@apurvmodi.in
  • 2. Social Media Defi “Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, an d media themselves.” - Wikipedia entry for “Social Media” In recent years, social media has utilized emerging Web 2.0 formats, such as: • Social Networking • News aggregators • RSS feeds • Photo sharing • Wikis • Social Bookmarking • Video • Blogs
  • 3. Types of Social Networks • Content Networks • Distribution Networks • Conversation Networks
  • 4. Why People Participate In Social Networks • To learn to express opinions • To share experiences • To make friends • To participate in a committee, club, or other group • To live a fantasy life • To find a job • To sell something • To have a platform for self-expression “The net result: Individuals will increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions and political bodies”. – Forrester Research
  • 5. Distribution Network User Characteristics 12-17 year olds: 35-54 year olds: • Online Interests: Instant messaging, playing • Online Interests: Reading the news, sports, and politics, online games, visiting social networks, research watching videos, visiting social networks, viewing for homework instructional how-tos • Top Social Networking Site: Xanga (20%) • Top Social Networking Site: MySpace (41%) 18-24 year olds: • Online Interests: Visiting social 55+ year olds: networks, generating content, downloading music, watching video clips of movie • Online Interests: Reading the news, politics, and trailers, reading entertainment reviews cooking, viewing instructional how-tos • Top Social Networking Site: Facebook (34%) • Top Social Networking Site: MySpace (11%) Source: Burst Media Research and e-Marketer 12 to 55+ year olds: 25-34 year olds: •Medical Up dates, Doctors Network Top Social • Online Interests: Reading news and Networking Site for Medical Doctors sports, downloading music, watching video clips of tv shows/movies, visiting social networks, generating content • Top Social Networking Site: Friendster (28%) By 2012, there will be 1.5 Billion web users creating content online, up from 64 million in 2006. -- eMarketer 5
  • 6. Surely its just a fad? 6
  • 7. Useful software (free & licensed) Social Media Marketing Podcasts Blogging RSS Wikis Social Bookmarking Forums Publish On Demand Books Productivity Email marketing Free Biz Cards Surveys
  • 8. Useful resources • Recommended • Recommended blogs Websites • http://leehopkins.net/ • http://www.stevepratt.com • http://laurelpapworth.com • http://www.mediapost.com/ • http://www.headshift.com/au/ • http://www.commoncraft.com • http://chieftech.blogspot.com/ • http://smallbusiness.edublogs.org • http://sparkeffect.com
  • 9. Social Media Workshop THANKS Apurv@apurvmodi.in