The document discusses the history and evolution of packaged foods from wartime rations to modern convenience foods. It outlines key drivers of growth including changing lifestyles, urbanization, and increasing disposable incomes. Various types of packaged foods are classified and key stakeholders across the supply chain are identified, from raw material suppliers to retailers.

1. Packaged food - Triggers for innovation Apurb Sinha Mita Tanna Executive PGDM (2010-11)

12. Primary stake holders Primary Stake Holder Military Working couples Working Men/Women Students Bachelors Tourists Nomadics/Mavericks

21. Value parameter mapping

22. Distribution chain for small retailer Consumer Source :Friend from HUL

23. Distribution chain for Big retailer Consumer Source :Friend from HUL

24. Markups/Pricing

25. Process Buy Plant Buy Raw material Manufacture Supply Plant manufacturers Wholesalers

26. Manufacturing- corn curls

27. Equipments required Ref: Labh group of companies Flour mixer To mix corn meal with water to prepare the flour for Kurkure Rotary dry extruder To cook the corn meal and extrude the Kurkure from the die. The Rotary Die twists and curls the meal before extruding giving a uniform texture Automatic Frying Machine To fry the Kurkure in hot cooking oil. The uniform frying introduces the crunchy taste to the Kurkure Cooling Conveyor To cool the fried Kurkure and reduce the temperature before packing Automatic Seasoning System To add required seasoning to the fried and cooled Kurkure to give the different flavors to them Pouch Packing Machine To pack the Kurkure into attractive printed pouches with gas flushing

28. Equipments/Land Cost Equipments Description Qty Unit price cost Plant combo 500 kgs per 8 hr shift 1 1200000 1200000 Working table 1 5000 5000 weighing Machine To weigh raw material and finished products 2 10000 20000 Big containers to do any intermediate processing if required 1 2000 2000 Equipment cost 1227000 Facility Rent area 5000 sq ft(MIDC Turbhe) source: magic bricks 10000 Label & Packing material 750000

29. Raw material Raw material required Qty Required Per KG cost Wheat flour 30 Salt 10 Seasoning powder Edible oil 50 preservatives

30. Human resource Human resource requirement manager 1 Production/technical specialist 1 machine operators 3 labours/helpers 6

40. Primary Survey