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Mobile Experience Benchmark - MWC 2015 Edition
Introduction	
2
This report provides an overview of three key aspects to
consider when developing mobile apps:
1.  State o...
What’s the state of the mobile ecosystem?
3
Why the state of the mobile ecosystem matters	
4
“The smarts of Android on screens big & small”
“iOS 8 is the biggest iOS ...
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15
5...
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15
i...
0%
10%
20%
30%
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50%
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80%
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100%
Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15
L...
0%
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Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15
D...
OS updates can cause unforeseen problems	
9
Despite extensive testing & preparation by OEMs and carriers, things can still...
What’s the digital customer experience
of my mobile apps ?
10
Why the digital customer experience for mobile apps matters	
11
Badly functioning apps are the source for customer frustra...
12
iOS 8 crash rates stabilized within a single quarter
Initial iOS 8 crash rate of 3.3%, dropping to 2.2% and converging ...
1.2%
1.4%
1.6%
1.8%
2.0%
2.2%
2.4%
Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15
13
Anatomy...
1.2%
1.4%
1.6%
1.8%
2.0%
2.2%
2.4%
Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15
14
Crash r...
1.2%
1.4%
1.6%
1.8%
2.0%
2.2%
2.4%
Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15
15
New cyc...
16
App Store category crash rates
Apps that consume a lot of resources across the stack (e.g. CPU, GPU, bandwidth) like Ph...
5.3%
3.4% 3.3% 3.3%
2.8%
2.5%
1.8% 1.7%
Entertainment Business Photography Shopping Games News &
Magazines
Social Health &...
What are key differences for wireless networks
across different markets & geos?
18
Source: https://twitter.com/wuhelp/status/539823712766144512
Why networks & geographies matter for mobile apps	
19
Carrier...
20
France
€26	
€17	
€23	
€23	
Orange	
SFR	
Free	
Bouygues	
274ms	
293ms	
262ms	
250ms	
Wireless Carriers Ranked by Speed	
...
21
Germany
€15	
€14	
€11	
€9	
O2	
E-Plus	
T-Mobile	
Vodafone	
320ms	
448ms	
317ms	
300ms	
Wireless Carriers Ranked by Spee...
22
United Kingdom
Wireless Carriers Ranked by Speed	
ARPU	
Carrier	
 Avg. Latency	
Relative Split between iOS & Android	
i...
23
Italy
€11	
€12	
€13	
Vodafone	
TIM	
WIND	
343ms	
339ms	
282ms	
Wireless Carriers Ranked by Speed	
ARPU	
Carrier	
 Avg. ...
24
Spain
€15	
€13	
€18	
€15	
Vodafone	
Movistar	
Yoigo	
Orange	
358ms	
431ms	
334ms	
314ms	
Wireless Carriers Ranked by Sp...
25
United States
$44	
$49	
$55	
$42	
45%
44%
69%
77%
55%
56%
31%
23%
Verizon	
AT&T	
Sprint	
T-Mobile	
356ms	
362ms	
340ms	...
Mobile Experience Benchmark - MWC 2015 Edition
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State of Mobile Benchmark Report - MWC 2015 Edition

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With access to global mobile metrics across all platforms, devices, and verticals, we've compiled the most insightful trends in our annual State of Mobile Report. Data is more than numbers; it tells the story of how you'll build a better mobile app.

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State of Mobile Benchmark Report - MWC 2015 Edition

  1. Mobile Experience Benchmark - MWC 2015 Edition
  2. Introduction 2 This report provides an overview of three key aspects to consider when developing mobile apps: 1.  State of the mobile ecosystem, across operating systems and devices 2.  The digital customer experience for mobile apps, across app store categories 3.  Differences in key metrics for wireless networks, across different markets & geos The data in this report is aggregated from Crittercism’s leading mobile application performance management (mAPM) solution that processes over 50,000 requests per second from 1 billion mobile users in over 120 countries, every day.
  3. What’s the state of the mobile ecosystem? 3
  4. Why the state of the mobile ecosystem matters 4 “The smarts of Android on screens big & small” “iOS 8 is the biggest iOS release ever — for developers and everyone else” Knowledge about the installed base of devices & OS inform design, feature and architecture decisions.
  5. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15 5 iOS 7 iOS 8 iOS 6 Other iOS 8 passing 50% of iOS app load traffic in 50 days Apple ships a new OS bundled with a new flagship device, and pushes the OS update immediately to the entire installed base of devices, resulting in quick uptake. Apple iOS, Share of App Load Traffic by Version, April 2014 – January 2015 50% share of app load traffic Nov 5th Sept 17th 50 days
  6. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15 iPhone 6 Plus iPhone 6 iPhone 5S iPhone 5C iPhone 5 iPhone 4S iPhone 4 Other 6 iPhone 6 / 6 Plus reaching ~20% app load traffic within ~20 weeks iPhone 5S as the previous flagship device achieved largest share of a single iOS device, indicating how good Apple is at providing latest computing technology to consumers. Apple iPhone, Share of App Load Traffic by Device Generation, April 2014 – January 2015 19% share of app load traffic Feb1st Sept 17th ~20 weeks / 4.5 months
  7. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15 Lollipop 5.0 KitKat 4.4 Jelly Bean 4.3 Jelly Bean 4.2 Jelly Bean 4.1 Ice Cream Sandwich 4.0 Other 7Google Android, Share of App Load Traffic by Version, April 2014 – January 2015 Android Lollipop <2% share of app load traffic, KitKat still growing Google, device OEMs, carriers provide phased upgrades to the existing installed base of Android devices, resulting in a uptake of a new Android version that’s slower by an order of magnitude compared to iOS. <2% share of app load traffic Feb1st Nov 12th 81days
  8. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15 Droid Razr HD Motorola Moto G Samsung Galaxy Note 2 Samsung Galaxy S3 Samsung Galaxy Note 3 Samsung Galaxy S3 Mini Samsung Galaxy S4 Samsung Galaxy Tab 2 Samsung Galaxy S5 8 Samsung dominates Android, with S5 supplanting S3 Data indicates that owners of Samsung devices follow a 2-year upgrade cycle (e.g. from S3 to S5) along with carrier subsidies. Android, Share of App Load Traffic by Device Type, April 2014 – January 2015 20% share of app load traffic Nov 1st Apr 1st ~30 weeks / 7 months
  9. OS updates can cause unforeseen problems 9 Despite extensive testing & preparation by OEMs and carriers, things can still go wrong. Source: https://twitter.com/azkop2010/status/569312645527908352; https://twitter.com/dianaturner/status/569971859573358592
  10. What’s the digital customer experience of my mobile apps ? 10
  11. Why the digital customer experience for mobile apps matters 11 Badly functioning apps are the source for customer frustration: “Your app has one job: online check in, so how come it’s never available?” Source: https://twitter.com/British_Airways/status/560238312540364800; https://twitter.com/British_Airways/status/560055280604835840
  12. 12 iOS 8 crash rates stabilized within a single quarter Initial iOS 8 crash rate of 3.3%, dropping to 2.2% and converging with crash rates of iOS 6 (2.2%) and iOS 7 (2.0%). Improvements due to Apple quickly providing OS updates and developers fixing errors & bugs. 1.5% 1.7% 1.9% 2.1% 2.3% 2.5% 2.7% 2.9% 3.1% 3.3% 3.5% Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15 iOS 8 iOS 6 iOS 7 iOS Crash Rates by Version, April 2014 – February 2015 Crash rate declines from 3.3% to 2.2% Dec 14th Sept 17th 12 Weeks
  13. 1.2% 1.4% 1.6% 1.8% 2.0% 2.2% 2.4% Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15 13 Anatomy of an iOS release cycle: Maturity of “old” OS Crash rates are continuously declining as developers get more acquainted with the installed OS, continuously improving the quality of their apps. iPhone 4 iOS 7 maturing, with crash rates continuously going down and reversely the quality of the in-app experience goes up iPhone 6 plus iPhone 5S iPhone 5C iPhone 6 iPhone 5 iOS Crash Rates by Device, April 2014 – February 2015 iPhone 4S
  14. 1.2% 1.4% 1.6% 1.8% 2.0% 2.2% 2.4% Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 14 Crash rates spike following the introduction of a new OS version New OS features – while tested - are breaking apps, as end points are hit in a new way. Developers need at least two new builds to fix errors, implying two App Store review cycles with ~20 days of wait time. iPhone 4 iOS 8 launch on Sept 2014 iPhone 4S iPhone 6 plus iPhone 5S iPhone 5C iPhone 6 iPhone 5 iOS Crash Rates by Device, April 2014 – February 2015
  15. 1.2% 1.4% 1.6% 1.8% 2.0% 2.2% 2.4% Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 15 New cycle of developer productivity starts, driving down crash rates Quality of apps goes back up as Apple stabilizes the OS and developers continuously fix errors and optimize the delivery of their apps. Dev efforts are also shifting away from older devices such as iPhone 4. iPhone 4 iPhone 6 plus iPhone 5S iPhone 5C iPhone 6 iPhone 5 Developers getting more acquainted with the new OS, creating higher quality apps, but also moving on from older hardware platforms in the case of iPhone 4 iOS Crash Rates by Device, April 2014 – February 2015 Devs moving on from iPhone 4 iPhone 4S
  16. 16 App Store category crash rates Apps that consume a lot of resources across the stack (e.g. CPU, GPU, bandwidth) like Photo & Video and Games tend to crash more frequently than other categories. 2.5% 2.4% 2.1% 1.8% 1.8% 1.8% 1.6% 1.5% Photo & Video Games Social Networking Health & Fitness Business Entertainment Lifestyle News 0.05% 0.02% Best-in-class apps operate within a crash rate band of 0.02-0.05% on both iOS and Android AppStore Crash Rates by Category – December 2014
  17. 5.3% 3.4% 3.3% 3.3% 2.8% 2.5% 1.8% 1.7% Entertainment Business Photography Shopping Games News & Magazines Social Health & Fitness 17 Google Play category crash rates On average higher crash rates per category than for the App Store, same phenomenon for resource-intensive apps like Entertainment and Photography. 0.05% 0.02% Best-in-class apps operate within a crash rate band of 0.02-0.05% on both iOS and Android Google Play Crash Rates by Category – December 2014
  18. What are key differences for wireless networks across different markets & geos? 18
  19. Source: https://twitter.com/wuhelp/status/539823712766144512 Why networks & geographies matter for mobile apps 19 Carrier-enforced firmware for Android devices can cause an app to drain battery life; network settings can lead to unexpected consequences for the availability of mobile apps: “Yes, it does work on wifi but does not work over AT&T’s network.”
  20. 20 France €26 €17 €23 €23 Orange SFR Free Bouygues 274ms 293ms 262ms 250ms Wireless Carriers Ranked by Speed ARPU Carrier Avg. Latency Relative Split between iOS & Android iOS Android 1. 2. 3. 4. 37% 35% 41% 40% 63% 65% 59% 60% Bouygues scores best on latency among all French carriers, with the highest ARPU. France has the fastest networks and with it the highest ARPUs in the Eurozone countries. = highest ARPU in a market Split between iOS and Android calculated based on app usage / traffic.
  21. 21 Germany €15 €14 €11 €9 O2 E-Plus T-Mobile Vodafone 320ms 448ms 317ms 300ms Wireless Carriers Ranked by Speed ARPU Carrier Avg. Latency Relative Split between iOS & Android iOS Android 1. 2. 3. 4. 45% 44% 69% 77% 55% 56% 31% 23% Vodafone with the fastest network and the highest ARPU; E-Plus by far the slowest, with lowest ARPU = highest ARPU in a market Split between iOS and Android calculated based on app usage / traffic.
  22. 22 United Kingdom Wireless Carriers Ranked by Speed ARPU Carrier Avg. Latency Relative Split between iOS & Android iOS Android £19 / ~€26 £18 / ~€24 £19 / €26 EE Vodafone O2 1. 2. 3. 347ms 344ms 327ms 82% 87% 87% 18% 13% 13% O2 with the fastest network and the highest ARPU. All carriers with highly similar OS split and latency metrics, leading to similar ARPUs. = highest ARPU in a market Split between iOS and Android calculated based on app usage / traffic.
  23. 23 Italy €11 €12 €13 Vodafone TIM WIND 343ms 339ms 282ms Wireless Carriers Ranked by Speed ARPU Carrier Avg. Latency Relative Split between iOS & Android iOS Android 1. 2. 3. 7% 55% 55% 93% 45% 45% No clear correlation between low relative latency / high relative ARPU. = highest ARPU in a market Split between iOS and Android calculated based on app usage / traffic.
  24. 24 Spain €15 €13 €18 €15 Vodafone Movistar Yoigo Orange 358ms 431ms 334ms 314ms Wireless Carriers Ranked by Speed ARPU Carrier Avg. Latency Relative Split between iOS & Android iOS Android 1. 2. 3. 4. 8% 23% 32% 26% 92% 77% 68% 74% No clear correlation between low relative latency / high relative ARPU; Vodafone with highest ARPU and highest share of iOS usage. = highest ARPU in a market Split between iOS and Android calculated based on app usage / traffic.
  25. 25 United States $44 $49 $55 $42 45% 44% 69% 77% 55% 56% 31% 23% Verizon AT&T Sprint T-Mobile 356ms 362ms 340ms 327ms Wireless Carriers Ranked by Speed ARPU Carrier Avg. Latency Relative Split between iOS & Android iOS Android 1. 2. 3. 4. AT&T with the slowest network and the lowest ARPU in the market. = highest ARPU in a market Split between iOS and Android calculated based on app usage / traffic.
  26. Mobile Experience Benchmark - MWC 2015 Edition

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