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Applications of Semantic Technology in the Real World Today Amit Sheth, CTO, Semagix Inc
Common Business Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problem: Structured Data Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enterprise Technologies based on ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OLAP OLPT Inventory Data Mining Relational Spreadsheets Data Warehouse
Problem: Unstructured Data Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enterprise Technologies based on ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Classification Search Clustering Entity Extraction Fact Extraction Summarization Vocabularies
Things to Consider About the Semantic (Web) Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ontology-driven Information System Lifecycle Schema Creation Ontology Population Metadata Extraction BSBQ Application Creation Analytic Application Creation Ontology API MB KB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Semantic Technology Solves These Challenges
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fundamentally different approaches in developing ontologies:  schema vs populated; community efforts vs reusing knowledge sources Types of Ontologies (or things close to ontology)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Evolution of Meta Data
Real-World Applications (case studies)
Global Bank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ahmed Yaseer  appears on Watchlist member of organization works for Company ,[object Object],[object Object],[object Object],[object Object],The Process Watch list Organization Company Hamas  WorldCom   FBI Watchlist
Global Investment Bank ,[object Object],[object Object],World Wide  Web content Public  Records BLOGS, RSS Un-structure text, Semi-structured Data Watch Lists Law  Enforcement Regulators Semi-structured Government Data User will be able to navigate  the ontology using a number  of different interfaces  Scores the entity  based on the  content and entity  relationships Establishing New Account
Law Enforcement Agency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Profile Creation Complex Querying Summary of Results Investigation Profile Creation Complex Querying Summary of Results Investigation ,[object Object]
[object Object],[object Object],[object Object],Profile Creation Complex Querying Summary of Results Investigation
[object Object],Gisondi, white ford expedition, main street, assault, traffic offences Profile Creation Complex Querying Summary of Results Investigation
[object Object],Profile Creation Complex Querying Summary of Results Investigation
[object Object],[object Object],[object Object],Profile Creation Complex Querying Summary of Results Investigation
[object Object],[object Object],[object Object],Profile Creation Complex Querying Summary of Results Investigation
[object Object]
Example of a base ontology
Key Characteristics of the Key Cases ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Characteristics of the Key Cases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTIONS?
Semagix Product Architecture RAW DATA XML Thin Agile Applications Model   Integrate Enhance Deliver SMART  Services SMART Works Freedom SMART  Services Smart Data Ontology SMART Central SMART Search SMART Explore SMART Connect SMART Notify SMART View
Technical Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Applications of Semantic Technology in the Real World Today

Editor's Notes

  1. Semantic Web in a Nutshell: - Ontology as the centerpiece - Metadata that associate meaning to content - Computing (complex querying, inferencing, other reasoning) that support semantic applications
  2. CENTRAL ROLE OF ONTOLOGIES Ontology represents agreement, represents common terminology/nomenclature Ontology is populated with extensive domain knowledge or known facts/assertions Key enabler of semantic metadata extraction from all forms of content: unstructured text (and 150 file formats) semi-structured (HTML, XML) and structured data Ontology is in turn the center price that enables resolution of semantic heterogeneity semantic integration semantically correlating/associating objects and documents
  3. Large scale metadata extraction and semantic annotation is possible. IBM WebFountain [Dill et al 2003] demonstrates the ability to annotate on a Web scale (i.e., over 2.5 billion pages), while Semagix Freedom related technology [Hammond et al 2002] demonstrates capabilities that work for a few million documents per day per server. However, the general trade-off of depth versus scale applies. Storage and manipulation of metadata for millions to hundreds of millions of content items requires database techniques with the challenge of improving performance and scale in presence of more complex structures
  4. (a) Serve global population of 500 users (B) Complete all source checks in 20 seconds or less Ā© Integrate with enterprise single sign-on systems (d) Meet complex name matching and disambiguation criteria (e) Adhere to complex security requirements Results: Rapid, accurate KYC checks; Automatic audit trails; Reduction in in false positives; Streamlines and enhances due diligence of potential high risk accounts
  5. Requirements: (a) Merge and link case data from multiple sources to a taxonomy using effective identification, disambiguation, and analysis; (b) Ability to use pre-defined/investigation-specific case studies for search and match Ā© Positive and negative searching of cases (d) Ability to explore case data starting from any entity via link analysis Results: Superior, faster identification of prolific offenders; Better prioritization of cases; Greater investigator productivity and effectiveness