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APSA 2012 members insight survey - results final

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APSA 2012 members insight survey - results final

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These are the survey results from the inaugural annual Australian Pharmaceutical Suppliers Association (APSA) member insight survey. A total of 18 people responded out of a population of 163 members.

These are the survey results from the inaugural annual Australian Pharmaceutical Suppliers Association (APSA) member insight survey. A total of 18 people responded out of a population of 163 members.

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APSA 2012 members insight survey - results final

  1. 1. Australian Pharmaceutical Suppliers’ Association (APSA) Members Insight Survey October 2012 Summary
  2. 2. APSA Member Survey • 163 members • From over 90 different companies • 18 members participating in survey (11% sample size)
  3. 3. APSA Member Survey Q1. What impact will the following have on your business in the next year? Total Medium High reinvention of Response Low impact N/A impact impact business Count models Changes in the Medicines 50% 22% 22% 0% 6% 18 Australia Code of Conduct Clients shifting to digital 22% 28% 50% 0% 0% 18 technology Delay in new Pharma 6% 39% 44% 6% 6% 18 drugs being approved
  4. 4. APSA Member Survey Q2. Who would you like to network with in next 6 months? Top 5 Pharma clients displayed below 1. Marketing directors 66.7% 2. Product managers/senior product managers 61.1% 3. Senior management 44.4% 4. Sales managers 38.9% 5. Sales directors 38.9%
  5. 5. APSA Member Survey Q2. Who would you like to network with in next 6 months? Top 5 Pharma suppliers displayed below 1. Advertising /medcomms /PR 28% 2. Digital providers 22% 3. Salesforce effectiveness 22% 4. Direct marketing providers 22% 5. Market research companies 17% 6. Patient Support Program providers 17%
  6. 6. APSA Member Survey Q3. What are the most important business challenges that you need to deal with? 1. Lack of awareness of products/services 50% 2. Generating meetings with decision makers 44% 3. Generating opportunities from meetings 33% 4. Generating leads 33% 5. Managing client expectations 28%
  7. 7. APSA Member Survey Q4. Supplier estimated revenue Response <$2m $2-4.9m $5-9.9m $10-14.9m $15m+ Count Estimated revenue for business 74% 7% 20% 0% 0% 15 generated from Australian clients Estimated revenue 78% 12% 11% 0% 0% 9 for business generated from overseas clients
  8. 8. APSA Member Survey Q5. Do you think sales for your business will increase, decrease or stay the same in 2013? (18/18 answered) 5.60% Increase 33.30% Stay the same Decrease 61.10%

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