Inbound Marketing strategies and the tools you can use to implement them on your WordPress website.

1. Monday, October 22, 12

2. Monday, October 22, 12

3. Inbound Marketing and WordPress
Inbound Marketing strategies and the tools you can use to
implement them on your WordPress website.
By: Aaron P. Smith, MFA
www.aaronpsmith.me
WordCamp Buffalo 2012
Monday, October 22, 12

4. What is the purpose of your website?
Monday, October 22, 12

5. Monday, October 22, 12

6. +555 million active web sites on the Internet
Monday, October 22, 12

7. Create a Path
Monday, October 22, 12

8. Inbound vs Outbound
Marketing
Monday, October 22, 12

9. Outbound (Traditional) Marketing
Monday, October 22, 12

10. Inbound Marketing
Monday, October 22, 12

11. 5 STEPS
Monday, October 22, 12

12. 1. CREATE
Monday, October 22, 12

13. Content is King
Monday, October 22, 12

14. 84% of decision makers use online sources
to guide purchasing decisions.
Monday, October 22, 12

15. What is the tone of your content?
Monday, October 22, 12

16. 2. OPTIMIZE
Monday, October 22, 12

17. 25% On-Page
Optimization
75% Off-Page
Optimization
Monday, October 22, 12

18. 434%
more indexed pages for
companies that blog
Monday, October 22, 12

19. 97%
more inbound links for
companies that blog
Monday, October 22, 12

20. Monday, October 22, 12

21. All-In-One SEO Pack **
WP SEO by Yoast
Google Site Verification
Google XML Sitemap **
Redirection **
Broken Links **
SEO Smart Links
SEO Friendly Images
Monday, October 22, 12

22. 3. PROMOTE
Share, Share, Share... and Share!
Monday, October 22, 12

23. Determine your pieces of the puzzle.
Monday, October 22, 12

24. Simple Facebook Connect **
TwitterTools **
Tweet Old Posts
Monday, October 22, 12

25. Promote Sharing
Monday, October 22, 12

26. US Internet users spend 3X more minutes
on blogs & social networks than on email.
Monday, October 22, 12

27. ShareThis **
Shareaholic **
Sociable **
WP Social Toolbar
Monday, October 22, 12

28. 4. CONVERT
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29. Monday, October 22, 12

30. Monday, October 22, 12

31. HubSpot for WordPress **
Contact Form 7 **
Gravity Form
Monday, October 22, 12

32. 5. ANALYZE
Monday, October 22, 12

33. Google Analytics **
ShareThis **
HubSpot CTR **
Connect lead generation to CRM
Monday, October 22, 12

34. Other Notable Plugins:
Avatars
Events Manager
Exec-PHP
I Recommend This
Social Media Mashup
WP-PageNavi
Breadcrumb NavXT
Wordfence Security
Spam Free WordPress
WP-reCAPTCHA
Exploit Scanner
Monday, October 22, 12

35. QUESTIONS
Monday, October 22, 12

36. 5 STEPS
1. Create
2. Optimize
3. Promote
4. Convert
5. Analyze
Monday, October 22, 12

37. Fun Fact:
When started
it was originally called BackRub.
Monday, October 22, 12

38. Inbound Marketing and WordPress
Inbound Marketing strategies and the tools you can use to
implement them on your WordPress website.
By: Aaron P. Smith, MFA
www.aaronpsmith.me
WordCamp Buffalo 2012
Monday, October 22, 12