The document summarizes a report on customer perceptions of the Sony Vaio laptop brand based on analysis of online conversations. It finds issues with the laptop's design/ergonomics, unnecessary pre-installed software, and customer service. It recommends improving usability, streamlining software, and leveraging social media to understand trends and brand perceptions in order to provide strategic consulting services to clients.

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3. Extract themes from user generated content across customer touch points Spark viral trends using web 2.0 concepts over the internet Analyze drivers and patterns behind brand perceptions AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA Page number 6 of 12 Deliverable eavesdrop report on named brands on a periodic basis Deliverable silhouette report on named brands on a periodic basis Deliverable Strategy Consulting to leverage web 2.0 for your brand ESP.ED014 DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS SILHOUETTE EAVESDROP TM PERSPECTIVE

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