1. Building Brand Engagement
through In-App
Communication

3. Author and curator of mobile app
books, research and insights

4. New report release

5. App Explosion

6. Shift happens

7. App Stagnation

8. We want what we want how we want it

9. We want two-way dialog

10. What’s at your disposal
Push notifications
In-app messaging
Text Messaging
In-app chat

11. The power of Push
! Permission-based
! Multi-purpose
! Cost-effective
! Measurable & trackable

12. Rich and rewarding
! Feature-rich content
! Personalization
! Context
! A/B testing

13. ABC News let’s us choose

14. Results from the first 100 days
70% of the audience is using personalized
push alerts and the story inbox
• Over half a million stories have been
starred
• 3x more video is being watched
compared to the previous app
Source: Urban Airship

15. Mobile mechanics

16. In-App Chat Sets the Bar
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insert it again.

17. Amazon Mayday Experience

18. Engaging app experiences =
Significant business benefits
! keep in touch with customers
! drive traffic to destinations
! increase time spent in the app
! advise of new app features
! re-engage with dormant app users
! deliver reminders and alerts (location-specific
offers)
! segment as part of the A/B testing process
! conduct market research

19. bit.ly/1kfg3l1

20. Thanks!
Peggy Anne Salz
mobilegroove.com
Founder & Chief Analyst
peggy@mobilegroove.com
Twitter: @peggyanne
Skype: peggy.salz
Mobile: +49 172 245 1028