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Mobile Content Distribution Platform
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2.
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it This Report Was Researched By Appota
About us: Winning the "Most Disruptive" award by the Founder
Institute (2012) and “the Best in Asia 2013“. Appota is on a
mission to provide the most effective platform for mobile
developers. publishers, and advertisers to maximize their
investment
A
Business Domain: Advertisement. Payment and Game Publishing Service
Core products include:
A V A fie
7 7 AF"°DA' ‘-Y D - 5,4‘ [,1/1/5, y/ /

3.
Vietnamese Mobile 2015
Apple presented the new generation
i i 3 Big Telecoms in Vietnam had already E= ==_|
‘ launched on their own OTT 3 SEP I
_l Vietnamese Governmentstarted to use ’= === ”
Facebook I
Top 10 Milestone
Bkav unveiled Bphone ‘
‘ Apple introduced Swift
The GMGC was brought to Vietnam ’
Vietnam's deputy prime minister Vu Duc Dam r= =_= _
meets with the leaders of Vietnamese startups II AUG E
fl= === J
" is * Bluebird Award E____|
‘ started broadcasting on VTV 3 SEP I
W, , = === y
Apple officially opened company in Vietnam I
’ Viettel pioneered in 4G service testing i: F=D= E= 1

4.
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Vietnamese Mobile Market Landscape 2015
Publighgr I Mobile AdvertisingAgen: :y
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5.
Vietnamese Mobile Users Behavior
TOTAL POPULATION * ‘
, ,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,, W Urban V Rural
INTERNET USERS ACTIVE SOCIAL MEDIA
, ____________ , ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, BIBS INTERNET USER =3§. OlJII| .OOD
, ssssssssssssssssssssssssssssssss A , ssssssssssssssssssssssssssssssss
I
0 1 MOBILE INTERNET USERS PENETRATION
{IMWIE 'fl‘Male 55% T
Source: Appota. Google. Facebook

6.
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Vietnamese Mobile Users Behavior
VIETNAM HAS MORE SCREENS THAN EVER SMARTPHONE USAGE RATE av AGE
""""*5 —
*5“ —
[2] aw T
W45 —
1, 4 DEVICES I Perso I1 57% PERSON UNDER 44 USEA SMARTPHONE
5MARTF""°NE DEVICE SMARTPHONE as SHARE IN VIETNAM
2015 Eeneseeenaiie """" "3'*
EEEIBEJSEEEUEJEJE I Android 7*-—— -------- --
EHHHHEEHHH
3lI. UU0,DOU _ I "35
I I W| ndIIW5FI'IDnI
I Other
Source: Appota. Google. Facebook

7.
{°§. F'. .F, ’.. .
Android Smartphone Behavior
By Screen Resolution
%
HD (72ux12ao)
WVGA (4aoxaoo)
FHD (1oaox192o)
FHD (1DBlJx1776)
qHD (54oxsso)
FWVGA (4aoxa54)
29.14%
3.10%
12.99%
9.19%
7.96%
7.15%
TOTAL ANDROID DEVICE
Source: Appota

8.
Daily Mobile Activities
ii
9 R A?
Accss travel/ traffic/ Nhps Check New: Check Weather L'sten To Music Manage Dhry
an E1 5
Play Game Read Books I Magazins Take Photos I Video: Track Health / Activity Level
Source: Google Report

9.
:$F'. ..'? ’. J
2015
2011+
leading with
° Interestingly,
TOTAL SUBSCRIPTION
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Vietnam 3G Usage
3G PLAN FORA MONTH
69
IIII
TOP ACTWITY
an 14%
social 63%
search 54%
Now: am
of 36 market share in Vietnam.
tend to choose 36 Data from
since they offer a better and stable connection for Game than Viettel.
° Way to
: Telco started launching 46 limited trial.
of smartphones in Vietnam is able to use 46.
7711
Source: Vietnam '5 MIC

10.
{°§. F'. .F, ’.. .
Which Kind Of Game Played In 2015?
Time for downloading a new Game Vietnam Tasty in 2015
highest
2 W 4%
Average-—y : 15% 25%
. ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ..
~——-—Low5t ‘as
o 2 4 6 a1n12141s1a2n2224
13% 139:.
The diagram indicates that around 5* 5%
are game download prime times. 5*
Casual
' ‘ Action
Racing
Card
Strategy
Puzzle
' ‘RPG
f Board
Arcade
Source: Appota. App Annie

11.
1 ‘ ilngifldy :
BigKool ZingPlay: Big0ne nan ca 2015 Ai 1; ma. phfi
Tien len 2015 '
Top Vietnamese Games on App Store
‘
Zimwiav Zln9I"°Y _
ZingPlay: Tien len — iWin Ai latriéu PITIII Ta is - Fhém —
Tien len Southern Poker 2016 Zing Play
Top Vietnamese Games on Google Play
Source: App Annie

12.
Mobile Game Publishing in Vietnam 2015
Game Publishing In Vietnam China dominated Vietnam mobile Game market
170
' . .. -_
100
W6}. Y
. ' . , South Korea: 10%
I ‘B
New games in 2015 Totalgames in the market
Top Publisher , _ “4""'"‘; ,
< I , g . '~ ---------- ~-—o CI’iIna: E2%
. ‘(. i_ _ _ _ T‘: .5» _V .31’
SAM ‘:9: 3;; 3. _ _: “"6 ‘ A * viemanm
“ i sir
I Other: 5%
i IE . 7'
Source: Appota. Google Report

13.
Vietnamese Mobile Gamers Behavior
AGE MOST PLAYED TIME
15-24 36%
25-311 3E|96 .
undoria 2I9s .
GENRE Average playing time:
IHI Male 1‘ Female Average logln times:
EDUCATION Agpu;
Student lime
‘ Retention rate:
VInIl- educated 96 .
Source: Appota. Google Report

14.
L
7f*F'. .'? ‘?*i4*. State Of Mobile Ads In Vietnam 2015
Device share of Impression
@ 3 We
Ad impression on mobile apps.
Smartphone Tablet Feature Phone
05 share of impression 16°/ O
E. ’
‘ 1 - - Ad impression on mobile Websites.
‘W . II
54.9% 30.7% 13.2%
Source: Appota. Google Report

15.
L
7A'°. .P9*i5 State Of Mobile Ads In Vietnam 2015
w 0‘ 0 Find a good deal on something
H 9 0 Learn about brand
57%
U
D°W”I0ad mobile CONTENT 9 /0 Locate something nearby
Top performing mobile apps ad-types by Click-through-rate
5E3“3I1 355 Socialads Banner ads Banner ads in Rich media‘
in apps website Vii‘-IE9 3*‘-I5
Source: Appota. Google Report

16.
State of mobile Ads in Vietnam 2015
Cost pr. click Cost pr. install Cost pr. mile
Incentive
Non- incentive Thoudsand of impressions
Source: Appota. Google Report

17.
Contact Us For More Information
About Vietnam Mobile Market
Head Ofhce
Building 11 (LE Building), Alley 71, Lang Ha St, Ba Dinh Dist. .
Hanoi, Vietnam
Tel: +Ei4-EilZl4EiEIE|311 Email: biz@appota. com
Ho Chi Minh city 0IIice:
5th floor, 7A/ B0, Thanh Thai Street, Ward 14, District10, Ho Chi
Minh City Tel: +B4- B55 769 4B9
Indonesia Branch
Pusat Bisnis Thamrin City, lantai 7,
unit 732 JL. K.H. Mas Mansyur,
Tanah Abang, Jakarta Pusat DKI Jakarta1E|23Ei
Singapore Branch:
10 Anson Road, #26-04 International Plaza,
Singapore 07990