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Pleonasm
Online translation marketplace
   for non-English markets
Why non-English?
  Non-English companies
  translate a lot:
  • Website / product
  • Content marketing
  • Communication
Why online
translations?
• Much faster start
• Zero paperwork
• Verified translators
What does Pleonasm do?
                                      $




         $                                 AVAILABLE
                                          TRANSLATOR


CLIENT
             FILE.TXT




                        TRANSLATORS
Business model
20% commision
Competitors
• Translation agencies (are clients)
• Freelance translators (work for us)
• Gengo and others (not interested
  in local/national markets)
Market
• In Europe: 21m SMEs,
  most non-English; similar in Asia
• 1 000 000+ Google searches for
  translations / month / country
• Avg. job brings £6.5 in profit
Risks: being compared
       to translation agency
                    Translation agency   Pleonasm

Time to start job      avg. 3 days       avg. 77 s

 Job duration            2 days          3 hours

  Min. length          ~500 words           –

    Quality            Same person translates
First 30 days:
   we tested the market
           Customer aquisition:
        WOMM and content marketing

• 100 texts translated • 0.35% conversion
• 150+ translators     • 29% retention
                       • £600 turnover
Goals for
 the next 90 days
• Scale Polish site x5
• Test SEO and paid marketing
• Launch on 1 foreign market (FR)
Goals for 6 months
• Master SEO and paid marketing
• Fine-tune product
• Be on 3 non-English markets
The Team


Anna Ryś                           Robert                         Gregory
– seasoned community               Siemiński                      Miklaszewski 
manager and online                 – growth hacker                – experienced
marketing specialist;              and support                    RoR developer
previously at AdTaily.com          specialist

  Untitled Kingdom Ltd. made initial commitment of time and money to launch this product
                   Advisors: Paul Nowak & Michael Opydo of PressPad
Get in touch

• contact@pleonazm.pl
• www.pleonazm.pl

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Pleonasm translation marketplace for non-english markets

  • 1. Pleonasm Online translation marketplace for non-English markets
  • 2. Why non-English? Non-English companies translate a lot: • Website / product • Content marketing • Communication
  • 3. Why online translations? • Much faster start • Zero paperwork • Verified translators
  • 4. What does Pleonasm do? $ $ AVAILABLE TRANSLATOR CLIENT FILE.TXT TRANSLATORS
  • 6. Competitors • Translation agencies (are clients) • Freelance translators (work for us) • Gengo and others (not interested in local/national markets)
  • 7. Market • In Europe: 21m SMEs, most non-English; similar in Asia • 1 000 000+ Google searches for translations / month / country • Avg. job brings £6.5 in profit
  • 8. Risks: being compared to translation agency Translation agency Pleonasm Time to start job avg. 3 days avg. 77 s Job duration 2 days 3 hours Min. length ~500 words – Quality Same person translates
  • 9. First 30 days: we tested the market Customer aquisition: WOMM and content marketing • 100 texts translated • 0.35% conversion • 150+ translators • 29% retention • £600 turnover
  • 10. Goals for the next 90 days • Scale Polish site x5 • Test SEO and paid marketing • Launch on 1 foreign market (FR)
  • 11. Goals for 6 months • Master SEO and paid marketing • Fine-tune product • Be on 3 non-English markets
  • 12. The Team Anna Ryś Robert Gregory – seasoned community Siemiński Miklaszewski  manager and online – growth hacker – experienced marketing specialist; and support RoR developer previously at AdTaily.com specialist Untitled Kingdom Ltd. made initial commitment of time and money to launch this product Advisors: Paul Nowak & Michael Opydo of PressPad
  • 13. Get in touch • contact@pleonazm.pl • www.pleonazm.pl