6. Competitors
• Translation agencies (are clients)
• Freelance translators (work for us)
• Gengo and others (not interested
in local/national markets)
7. Market
• In Europe: 21m SMEs,
most non-English; similar in Asia
• 1 000 000+ Google searches for
translations / month / country
• Avg. job brings £6.5 in profit
8. Risks: being compared
to translation agency
Translation agency Pleonasm
Time to start job avg. 3 days avg. 77 s
Job duration 2 days 3 hours
Min. length ~500 words –
Quality Same person translates
9. First 30 days:
we tested the market
Customer aquisition:
WOMM and content marketing
• 100 texts translated • 0.35% conversion
• 150+ translators • 29% retention
• £600 turnover
10. Goals for
the next 90 days
• Scale Polish site x5
• Test SEO and paid marketing
• Launch on 1 foreign market (FR)
11. Goals for 6 months
• Master SEO and paid marketing
• Fine-tune product
• Be on 3 non-English markets
12. The Team
Anna Ryś Robert Gregory
– seasoned community Siemiński Miklaszewski
manager and online – growth hacker – experienced
marketing specialist; and support RoR developer
previously at AdTaily.com specialist
Untitled Kingdom Ltd. made initial commitment of time and money to launch this product
Advisors: Paul Nowak & Michael Opydo of PressPad