VIEW FULL REPORT HERE http://appinions.com/cmo-influence-2013/. This list represents the most influential CMOs taken from the Forbes Global 500 list of the largest companies. It is an excerpt from the Appinions & Forbes 2013 CMO Influence Study, published on October 3, 2013. Beyond the detailed analysis of the most influential CMOs in the Forbes Global 500, this study also provides insights into the thought leaders on key marketing themes including social media, mobile marketing and big data & analytics. In addition you’ll find an analysis of the top 50 most influential companies highlighting leading CMOs, other influential marketers within each company, and more.
The World's Most Influential CMOs | Appinions & Forbes 2013 CMO Influence Study
1. Rank Name Company
1 Phil Schiller Apple
2 Younghee Lee Samsung
3 Andy Palmer Nissan
4 Jim Farley Ford
5 Tami Reller Microsoft
6 Nikesh Arora Google
7 Martine Reardon Macy's
8 Alan Batey GM
9 Anand Chandrasekher Qualcomm
10 Michael Sprague Kia
11 Joachim Schmidt Daimler
12 Patrice Bula Nestlé
13 Mike Accavitti Honda Motor
14 Helena Foulkes CVS Caremark
15 Jérôme Stoll Renault
16 Iain Conn BP
17 Steve Shannon Hyundai
18 Jeremy Burton EMC
19 Jonathan Becher SAP
20 Tim Mapes Delta
21 Jeffrey Hirsch TW Cable
22 John Hayes American Express
Rank Name Company
23 Neil Golden McDonald's
24 Paul Chibe Anheuser-Busch
25 Marc Speichert L'Oréal
26 Jim Berra Carnival
27 Bernhard Maier Porsche
28 John Boynton Rogers
29 Jamie Moldafsky Wells Fargo
29 Khaled ElKhouly Etisalat
31 Alain Visser Volvo
32 Michael Zuna Aflac
33 Simon Lowden PepsiCo
34 Christa Carone Xerox
35 Vinoo Vijay TD Bank Group
36 Camille Lee Novo Nordisk
37 Beth Comstock GE
38 Jennifer Powell US Bancorp
39 Peter Schwarzenbauer BMW
40 Marc Pritchard P&G
41 Jeff Charney Progressive
42 Jeff Jones Target
43 Dario Spina Viacom
44 Karen Quintos Dell
Rank Name Company
45 Matt Atkinson Tesco
46 Joseph Tripodi Coca-Cola
47 Keith Weed Unilever
48 Christian Klingler Volkswagen Group
49 Judy Hu Bank of NY Mellon
50 Reinhold Huber Lufthansa
51 Johan Buse SingTel
52 Michael Hagspihl Deutsche Telekom
53 Graham Atkinson Walgreens
54 Kim Sharan Ameriprise
55 Alan Gershenhorn UPS
56 Michael Bair Boeing
57 Jon Iwata IBM
58 Brian Gouldie MTN Group
59 Cathy Coughlin AT&T
60 Robert Mead Aetna
61 Henry Gomez HP
62 Ken Dixon Verizon
63 Mark Addicks General Mills
64 Syl Saller Diageo
65 Richelle Parham eBay
66 Mark Buckman Telstra
&
The World’s Most Influential CMOs
THE SECOND ANNUAL
INFLUENCE STUDY
To see the full 2013 CMO Influence Study, please visit appinions.com/cmo-influence-2013
+1 646.532.3062 | info@appinions.com | www.appinions.com | Twitter: @appinions
In this report, we have defined “CMO” as the highest-ranking marketing executive within the company.