How to build up a strong online reputation is being discussed in some detail. The necessity of having a positive cyber world image is a must these days. How to do it,how to get useful feedback from the various internet based services etc are the concerns a man face when he thinks in these lines.

1. Building a Positive Online
Reputation
Using the Web to
Enhance Your Career
Babu Appat

3. What's Your Online Reputation?
Quite obviously, a bad reputation
can wreck your career.

4. Search the WWW
And, nowadays, your reputation
includes what clients, colleagues, and
hiring managers can read about you
on the Web.

6. In this Session
We look at how you can
manage your online reputation

7. Think about how you can make a
good first impression in person
Enjoy this session

8. Please Imagine that:
You've just applied for a new job, and
that you're feeling confident about it.

9. Let’s think that:
You have all of the skills and
education needed for the role,
and your first interview went well.

11. 2nd Round
So you're disappointed when you
hear that the hiring manager won't
be calling you in for a second
interview.

12. Why?
When you ask why, she tells you
that she was put off by flippant
comments that you'd made about
your colleagues on a social
networking site.

13. Image in the Cyber world
Despite having the right experience
and qualifications, your online
reputation has taken you out of
the running for the role

14. Reputation management
Is an essential part of career
management, and your reputation
now includes what people can find out
about you online.

15. Help / Haunt
Photos, tweets, and comments -
even those posted years ago -
can easily be found online, and
they can come back to haunt you

16. Positive Online Reputation
In this session we'll look at why it's so
important to maintain a positive online
reputation. We'll then outline how you
can use the Web to present yourself
in the best light.

17. The Importance of a Positive
Online Reputation
Your online reputation is now just as
important as your offline one. In fact, it
can be more important, because
content on the Web is, for the most
part, there indefinitely.

18. Recruiters, clients and employers
routinely search the Web to
uncover the "real life" of applicants,
business partners, and employees.
If people don't like what they find,
your reputation could be seriously
damaged

20. Tweets and Posts
Employees at all levels are affected.
For example, the CEO of a global
company posted online images of his
elephant-hunting trip in Africa.

21. Your Holiday Snaps
The images were graphic, and upset
thousands of the company's clients
when they were circulated online. The
company lost clients as a result, and
the CEO's reputation was tarnished.

22. It opens up avenues
On the flip side, a positive online
reputation can enhance your career,
and can open doors that you might
never have opened on your own.

23. It promotes you up
For example, intelligent comments or
thoughtful blog posts can lead to
promotions, new clients, and new
opportunities in your current role

24. Conversing Positively
For instance, one woman was
promoted after her employer
discovered that she had sent out
encouraging tweets to potential
recruits.

25. Note:
Keep in mind that your company may
have policies covering the use of
social media.

26. Usage Restrictions
Some organizations specify how
employees should use social media
when at work. Others have rules in
place for personal social media use,
as well.

27. Never Post anything in Haste
In some circumstances, your job can
even be terminated if you make
inappropriate comments online.
Check your organization's policies
carefully

28. Enhancing Your Online Reputation
The thought of checking every online
entry about yourself can seem
overwhelming, especially because
you can't control what others say
about you

29. Tools available freely
The good news is that there are plenty
of tools - most of them free - that can
help you manage your reputation
online. Let's look at how to get started

30. Survey Your Current Reputation
Start by simply searching for your name
online, looking at both the image and
website results generated.

31. Keywords
Put your name in quotation marks, and
include other keywords, such as your
employer's name or the city where
you live

32. Self Search
Self-searching is also an easy way to
uncover any comments, blog posts,
videos, or pictures that you may have
forgotten about.

33. Search Social Media
Do internal site searches if you use
social media sites such
as Facebook®, Instagram®,
Flickr®, Twitter®, LinkedIn®,
or Google+®, as parts of these sites
can be inaccessible to a general
online search

34. Google Alert
Next, set up a Google Alert for your
name.

35. Google Feedback
Once you have signed up for this free
service, Google will email you when
new content is posted that includes
your name.

36. What’s Published in Web
This will help you to monitor what's
being published about you as soon as
it's live

37. Limit Damage
It's important to go through these
results and think carefully about
whether they present you in the best
light.

38. Say it aloud
If you wouldn't say something out
loud at work, then it's not something
that you should say online.

39. Embarrassing content
And if you would be embarrassed to
have your boss or potential employer
see content about you, it's best to
take it down

40. What can you do then?
So, what do you do if you uncover an
embarrassing picture, comment, or
testimonial that you want to take off
the Web?

41. Get it removed
If you don't control the site in question -
for example, if it appears on someone
else's Facebook page - you'll need to
contact the owner or webmaster and
ask them to remove it.

42. If only it’s against the rules
In some cases, Google will remove
content or images at your request.
However, this only happens when
certain laws are being broken.

43. Report Violation
If you suspect that inaccurate or
confidential information about you is
being displayed on the Web, you
can report the violation and ask for
the content to be removed.

44. Removal of Unwanted content
Other search engines offer similar
services.

45. Negative V Positive
You can also manage negative
personal content online by uploading
more positive content.

46. Google Ranking
Google ranks content according to
relevancy, so newer content, or
content that many other sites have
linked to, shows up higher in search
rankings.

47. So, how can you generate positive
content about yourself?

48. Future-Proof Your Reputation
Think about how you'd like clients,
managers, and future recruiters to
view you online. You can build that
positive online reputation in several
ways

49. Your Content
First, consider starting a blog. There
are numerous free blogging sites, and
many allow you to personalize the
appearance of your blog, so that it
reflects the content that you plan to
post

50. Industry Focused
You could focus on your industry or
area of expertise, or you could write
informative articles that teach others a
useful skill.

51. Blog
A blog will not only show off your
communication and branding skills,
but it will also strengthen your
reputation as an expert.

52. It’s for others to see
And, of course, you're publishing
content that you want others - current
or future employers - to see

53. Write, Contribute, Publish, Comment
If you don't have the time to maintain
your own blog, consider becoming a
guest contributor for established blogs
and websites, or think about
commenting on content on social
media sites such as LinkedIn

54. Tip:
• It can be tempting to slip into an informal or humorous
communication style when using social media.
However, bear in mind that humor or a light-hearted
response may not be appropriate in a professional
setting, especially if people could misunderstand you.
When posting online, treat others as you wish to be
treated, and take the time to think about your
responses fully. This is especially important if you're
discussing sensitive or controversial issues - here, you
might want to use a pseudonym.

55. Maintain Privacy
You're probably connected to family,
friends, and work colleagues through
social media sites such as Twitter,
Facebook, and LinkedIn.

56. Who sees What
This can make it difficult to keep your
personal and professional lives
separate. However, most sites have
options that allow you to limit who
sees what

57. Facebook
To limit who can see a wall post, go to
your privacy settings page and select
the "Public," "Friends," or "Custom"
button. The Custom button allows you
to select the individuals who can see
a particular post or image

58. Twitter
On Twitter, you have the option to
make your tweets public or private.
Public tweets are visible to everyone
and can show up in search engines.
Private (or "protected") tweets are
visible only to users whom you have
approved. These tweets cannot be
retweeted

59. Protect my Tweets
To protect your tweets, select the
"Settings" option from the dropdown
menu at the top right of the page.
Scroll down to the "Tweet Privacy"
button, and check the box next to
"Protect My Tweets." Then click the
"Save" button at the bottom of the
page

60. Pinterest
If you link your Pinterest account to
other social media such as Facebook
and Twitter, others will be able to find
your account faster.

61. Change Settings
To avoid this, go to the "Settings" page,
and switch the "Search Privacy"
option to "Yes." Next, click "Save
Settings." This will tell search engines
to ignore your profile, although the
changed settings can take several
weeks to be processed.

62. LinkedIn
LinkedIn is generally considered to be
"safe" social media because it's a
professional social network. However,
its privacy settings can still affect your
reputation.

63. Shows up in Web Search
For instance, your Twitter feed can
show up on your LinkedIn profile
page, and your professional history
can show up in a Web search.

64. Managing Accounts
LinkedIn has many options that let you
control how much others can see in
your profile. Visit the "Managing
account settings" page for a full list of
options for controlling the privacy of
your profile

65. Key Points
It's just as important to manage your
online reputation as it is to manage
your offline one.

66. Reputation- Online/Offline
Negative online content can turn up
years after it was posted, affecting
how clients, colleagues, and hiring
managers view you.

67. Positive- Opens Up
Such content could even cost you your
job. On the other hand, a positive
online reputation can open doors and
lead to new opportunities

68. Get notified
To manage your online reputation, set
up a Google Alert that notifies you
whenever someone mentions your
name online.

69. Careful Screening of Content
Carefully screen content that you've
posted in the past on Facebook,
Twitter, online forums, or other
websites.

70. Modify or Delete Unwanted
If you'd be embarrassed to have your
boss or colleagues see this content,
try to take it down

71. Post Positive Content
Last, manage what people see by
posting positive content about
yourself. Create a blog, and write
tweets or status updates that
demonstrate your expertise and
willingness to help others

72. A Final Note
When you present yourself in the best
possible light, you open doors that
you may not even have realized
existed. These could include finding
new clients, opening up new
opportunities, and building better
working relationships

73. Thus
Carefully build up your online and
offline reputation
Have a successful career

75. babuappat@gmail.com
www.youtube.com/TheTrainingclasses