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The Digital Retailer: Finding and Engaging Your Customers

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Traditional retailers are under assault from the demands of the digital economy. The power is shifting from the enterprise to consumers, who are demanding interactive, personalized experiences, wherever they are, whenever they need it. For these consumers, a different retailer is just a click away.

In this webcast, Norman Woodard from Accenture and Apigee’s Brian Pagano describe the latest technologies retail companies use to analyze and understand their customers: where they are, on what channels and devices, and how they interact with the retailer. We will explore how building deep insights about customers' context helps retailers provide the relevant, individualized experiences that increase customer engagement.

Join to learn:
- Consumer trends and the opportunities for retailers
- Evolving legacy systems with adaptive apps and APIs
- Achieving success as a digital retailer
- Retailers that have already started their digital journey

Download Podcast: http://bit.ly/1ym9mbc

Veröffentlicht in: Einzelhandel, Software
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The Digital Retailer: Finding and Engaging Your Customers

  1. 1. The Digital Retailer: Finding and Engaging Your Customers
  2. 2. Brian Pagano Apigee © 2014 Apigee Confidential – All Rights Reserved Norman Woodard Accenture @brianpagano norman.woodard@accenture.com
  3. 3. A fundamental shift in how we do things
  4. 4. It’s the 3rd wave of digital 1990s Desktop web 2000s Mobility 2010s Living services Complexity Accenture ©2014
  5. 5. Bigger scale New demands of the digital economy More data Faster speed Broader range of devices
  6. 6. The seamless nonstop customer Online On the go In stores Social media networks $ Accenture, “Seamless Retail”, ©2014
  7. 7. New retail services Accenture, “Seamless Retail”, ©2014
  8. 8. To survive and thrive, retailers need to fundamentally reinvent themselves Partnerships Right partners who own certain capabilities, thereby minimizing investment burden on the retailer Platforms New disruptive technologies such as APIs, mobile, social, cloud, and big data gain momentum as digital conduits Operations Buying, placement and promotion of merchandise, having inventory visibility, developing pricing strategies, and managing metrics and incentives across channels Customer Seamless experience across channels Accenture, “Seamless Retail”, ©2014
  9. 9. Walgreens QuickPrints API Prescription API Balance Rewards API Up to 15% revenue share from partners Over 75 partner apps using APIs 6x sales increase vs. store only
  10. 10. Trends in retail technology Digital retailing 1. Customer-centric 2. Omni-channel integration 3. Maturing of predictive analytics 4. Expand mobility 5. Real-time seamless supply chain 6. Move to variable cost model/cloud computing Accenture, “Retail Technology Vision 2014: Every Retailer Must be a Digital Retailer”, ©2014 CUSTOMERS PARTNERS EMPLOYEES
  11. 11. Building blocks for retail success Rethink your P&L Re-imagine your supply chain Accenture, “Winning the 24/7 Digital Customer”, © 2014 Unlock big data Double down on analytics Offer 100% inventory visibility Provide engaging content Thoughtfully design experience
  12. 12. Got apps up and running in 30% less time 15x increase in API calls in under 2 years Growth in apps from 78 to 1,455 in six months AT&T
  13. 13. Extend Nike+ platform and data NikeFuel: the currency for measuring activity Nike 28M+ members Unique and valuable services Exploring data with NikeFuel Grow user base to 100m with partnerships
  14. 14. Questions? Brian Pagano Apigee Norman Woodard Accenture @brianpagano norman.woodard@accenture.com

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