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CEO Keynote I Love APIs 2015: Chet Kapoor Apigee

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How we Live Today is how we Work Tomorrow

We know how to be digital as consumers, but do we know how to be digital as businesses? Apigee CEO Chet Kapoor kicked off his keynote address at I ♥ APIs 2015 with this question.

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CEO Keynote I Love APIs 2015: Chet Kapoor Apigee

  1. 1. mitchell Worldwide Thank you! AT&T
  2. 2. Digital2014 Digital
  3. 3. Digital2015 = APIsDigital
  4. 4. API call volume Increased 268% Jan 2013 Aug 2015 August 2014/2015
  5. 5. Intelligent API Platform
  6. 6. Apigee Insights Self-service Capacity On-Demand SmartDocs Swagger-Node API Proxy Editor New Security Policies Real-time Monitoring Delegated Authentication Monetization: Foreign Currencies B2B Enablement Server Name Identification OAuth 2.0 Offline Trace Advanced Analytics Operations Reporting Extended Data Retention Journey + Predictive Analytics Dial-tone Secure logging Enhanced rate plan reports Gzip compression OAuth 2.0 fault variables Access control policy SSL signature algorithm Secure logging Data masking cURL in trace Statistics collector policy SSL signature algorithmGeoMap analysis
  7. 7. New at Apigee
  8. 8. Apigee Sense The first intelligent API security product Apigee Health APIx API solution to help hospitals deliver patient-centric, digital healthcare First API management integration 
 with Pivotal's Cloud Foundry PaaS Insights partnership with Accenture analytics
  9. 9. Working Digital Living Digital Working Digital
  10. 10. 50
 countries 6,000
 online volunteers 1,500+ 
 open source 3D devices printed Delighted kids with “superhero” hands enablingthefuture.org
  11. 11. Progress
  12. 12. dramatic The industrial revolution was Tools CommunicationUrbanization
  13. 13. The digital revolution is dramatic For every 100 people in the world there are… 95 mobile subscriptions 40 internet
 users 32 active mobile - broadband subscriptions 25 social media users
  14. 14. The digital revolution is dramatic and fast Time to reach 100 million users world wide Telephone Mobile Phone WWW iTunes Facebook Instagram Candy Crush Saga 1878 1979 1990 2003 2004 2010 2012 75 years 16 years 7 years 6 years, 5 months 4 years, 6 months 2 years, 4 months 1 year, 3 months
  15. 15. The digital revolution has been a personal one so far Immediate Intelligent 5km Interconnected
  16. 16. How we live We know how to be digital as consumers
 How we work We are moving slowly to be digital as businesses
  17. 17. customers partners employees A digital business creates value by delivering digital experiences
  18. 18. Accelerating digital business Culture being digital Code delivering digital Community amplifying digital
  19. 19. will not get you the
 
 
 OLD NEW
  20. 20. Implement the NEWPreserve the OLD(when necessary) Implement the NEW
  21. 21. Culture: Being Digital
  22. 22. New Reality: Two-speed Enterprise DIGITAL EXPERIENCE CRM ERP Data Warehouse Database SYSTEM OF RECORD ESB /Integration Data Lake
  23. 23. New Reality: Two-speed Enterprise DIGITAL EXPERIENCE SYSTEM OF ENGAGEMENT CRM ERP Data Warehouse Database SYSTEM OF RECORD ESB /Integration Data Lake
  24. 24. From control to context Processes 
 guiding principles interaction patterns Roles small x-functional teams end-2-end responsibility Communication transparent and open pull vs. push
  25. 25. Community: Amplifying digital

  26. 26. New Reality: Digital value chain B2C B2E B2B User App Developer API API Team Backend customers partners employees
  27. 27. From an army of workers to a network of makers • customers activated • users as product managers CUSTOMERS • ecosystem innovation • extend and complement PARTNERS • on boarding & analytics • x-company innovation INTERNAL DEVELOPERS • enterprise data at core • unlock core value SYSTEM OF RECORD
  28. 28. Code: Delivering digital
 

  29. 29. ▪ ▪ ▪ ▪ ▪ New Reality: Digital scale from millions of users to billions from limited data to massive data capture and usage From connecting humans to programs to programs to programs
  30. 30. Every Interaction Matters availability @scale Fault tolerance Programs must function even when errors occur Continuous delivery Bite-size innovation Monitor Monitor across all 
 programs
  31. 31. Every Dollar Counts Don’t wait 
 around Ride the 
 demand curve Automate, 
 automate, automate efficiency @scale
  32. 32. 000100010101000000000101010000100010110010001010100000000010101000010001011001001010 0011110111100000000010101000111101110011110111100000000010101000110000000001010100011 10110000001101000000101010101100000011011000000110100000010101010110000001100101110101 1011001111110111100010101010110011110011001111110111100010101010110011111011001111110 Every interaction must be intelligent humans can’t sift signal 
 from noise
  33. 33. 00010001010100000000010101000010001011 0011110111100000000010101000111101110 10110000001101000000101010101100000011 1011001111110111100010101010110011110 1011000000110100000010101010110000001 machines can Every interaction must be intelligent sift signal from noise
  34. 34. 00010001010100000000010101000010001011 0011110111100000000010101000111101110 10110000001101000000101010101100000011 1011001111110111100010101010110011110 1011000000110100000010101010110000001 machines can Every interaction must be intelligent identify malicious API traffic  sift signal 
 from noise know what your customers might buy next
  35. 35. machines can Every interaction must be intelligent Intelligence @scale identify malicious API traffic  sift signal 
 from noise know what your customers might buy next 00010001010 001111011110000 101100000011010 101100111 10110100110010
  36. 36. + + Delivering Digital Intelligence @scale Availability @scale Efficiency @scale
  37. 37. Accelerating digital business . . . Being Digital Culture Code Delivering digital Community Amplifying digital SPEED MATTERS
  38. 38. MusicBookConsulting RetailCPG Cleaning
 Services CarFoodMining Weightless Intermediate Heavy B2B B2B2C B2C 2030s 2020s 2000s Nature of Product Nature of Market Digital will DISRUPT every industry Source: Gartner - CEOs and CIOs Must Assume That Every Industry Will Be Digitally Remastered, 2014, Raskino
  39. 39. The pace of digital acceleration HealthcareTravel and Leisure Retail Media and Entertainment Financial / brokerage Telco / Communications API Call Volume
  40. 40. About 15% of customers are over 100 years old 
 UNDER 100 YRS 3.5x OVER 100 YRS 33x
  41. 41. New reality
  42. 42. The time was YESTERDAY !! CodeCulture Community
  43. 43. The time was yesterday!Get Started! The Time was Yesterday!
  44. 44. Thank you

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