11. WHAT we make
WHO we compete with
HOW we get paid
CHANGE IS COMING
12. WHAT we make
WHO we compete with
HOW we get paid
CHANGE IS COMING
13. Source: 2017 Edelman Trust Barometer Q11-620. Below is a list of institutions. For each one, please indicate how much you trust that
institution to do what is right using a nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust
them a great deal.” [Top 4 Box, Trust] Base: UK General Population (n=1,150)
2624
3332
36
32
4546
3636
46
50
WEAREFACINGATRUSTCRISIS
13
Business
Media
NGOs
Government50%
Neutral
Trusted
Distrusted
-14 -12 -8
20172016
JAN UK
Supplement
-10
14. PEOPLE
WOULDN’t CARE IF THREE
QUARTERS OF BRANDS
DISAPPEARED
Source:HAVASMEANINGFULBRANDSSURVEY
16. ONLINE IS EXPONENTIALLY WORSE
“Did my mom pay them to put this ad
on my feed wtf!?” one user
commented.
“My eggs still fresh at 32. Thanks
though for the reminder and pic of
the clock,” wrote another.
“Not feeling good about this targeted
advertising,” said one woman,
speaking for us all.
17. People are taking the piss out of you everyday. They
butt into your life, take a cheap shot at you and then
disappear. They leer at you from tall buildings and
make you feel small. They make flippant comments
from buses that imply you’re not sexy enough and that
all the fun is happening somewhere else. They are on
TV making your girlfriend feel inadequate. They have
access to the most sophisticated technology the world
has ever seen and they bully you with it. They are THE
ADVERTISERS and they are laughing at you.
BANKSYONADVERTISING
30. SOURCE: Ad Age Datacenter analysis of 2016 worldwide revenue.
ACCENTURE: Net revenue for fiscal year ended August 2016.
DELOITTE: Deloitte Digital revenue for calendar 2016; Deloitte revenue for fiscal year ended May 2016.
IBM CORP.: IBM iX revenue estimated by Ad Age Datacenter for calendar 2016; IBM Corp. stated revenue for calendar 2016.
PWC: PwC Digital Services revenue for calendar 2016; PwC net revenue for fiscal year ended June 2016