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LIFE OF PROJECT
APPROACH FROM THE SOCIAL RESPONSIBILITY (CSR)

         THE CASE LIDERART Lima/Peru
The case: LiderArt – Project: Metro
     Train To Lima city / Peru
The case LiderArt.
1) What is Project ?
2) Public Project & Private Project.
3) Responsibility Social Corporative
and Project … relation or relationship
4)Project: Metro Train To Lima city /
Peru. (twenty years 1989-2009)
5) Situation to Project Metro 2009.
The case LiderArt.
6) Why Project LiderArt: “Young
leaderships across the urban art”
7) Targets To Project LiderArt
8) Development to Project LiderArt
9) Successes to Project LiderArt
10) Reports & Publications
1) What is a project?

• AFNOR X50-115: A project is a set of
  coordinated and controlled activities with
  start dates and end, initiated with the target
  to attend an objective conforming to specific
  requirements.
• PMI (PMBOK 4th edition): A project is a
  temporary endeavor undertaken to create a
  unique product or service.
2) Social Project / Private Project

• Productive project: (*) There are projects that
  think about how to generate economic
  profitability and to obtain profit in money
• Public or social project (*) : There are the
  projects that think about how to reach an
  impact on the quality of life of the population.
Source: (*)”El lenguaje de los proyectos” C. Parodi (2001)
3) CSR and Project: Relation or
               Relationship?
• Corporate social responsibility (CSR) is a form
  of corporate self-regulation integrated into a
  business model.
(1980)     Model Management Project =
Deliverable (priority)
(2000) Model Management Project =
Deliverable & Environment (priority couple)
Source: (*)”Wikipedia
4) Project Metro Traim To Lima /
    Peru 1986 – 2006 (20 years)
• The Metro of Lima, it is an urban system of
  transport that covers the city of cardinal Lima
  of Peru
• It was decided to initiate the work on08/1986
• The construction advanced with rapidity
  during two years (1989), but the country he
  was in a deep economic and social crisis,
  which did not allow to continue the work.
4) Project Metro Traim To Lima /
  Peru 1986 – 2006 (20 years)
5) Situation year 2009

• The central government decided in the year
  2009 that the MTC should recapture the
  administration (AATE).
• The financing of the work comes from an
  operation of external indebtedness with the
  CAF for US$ 300 MM.
• December 2009, The AATE signed the contract
  for the construction to the Consortium Lima:
  Odebretch + Graña & Montero (Local Partned)
6) Project LiderArt

TWO PROBLEMS:
• The ancient columns (project to 1989) were
  being used by young people in risk of
  permanent conflict.
6) Why Project LiderArt

TWO PROBLEMS:
• Violent young people were taking the ancient
  structures as a refuge.
7) Targets to Project LiderArt

• How make use of the ancient structures
  without turning in social problem ¡¡¡
• So project Liderart (young Leader Artist) is
  Born ¡¡¡
7) Targets To Project LiderArt

I. To develop a diagnosis on the level of
organization of this young people.
II. To promote the personal development of the
young people making use of the arts and the
urban dance.
III. To increase his capacity of Dialogue.
IV. To promote spaces of Dialogue from the
young people towards the organizations.
8) Development to Project LiderArt

• To achieve this change of attitude and
  behavior Project developed a series of
  activities in dances urban.

• LiderArt implements a methodology inspired
  in the art and the transformation of conflicts
  that it propitiates, from the creation and
  strengthening of spaces of dialogue
8) Development to Project LiderArt
9) Successes

• It increases his confidence and personal safety
• They improve his working capacities in team.
• They used the discipline of the dance for his
  other activities.
• They use skills of negotiation.
• They choose his representatives and define
  functions.
10) Reports
Acknowledgements

• To Anni Paredes …. My Wife & Coordinator To
  Project LiderArt ¡¡¡¡

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Traim lima 2

  • 1. LIFE OF PROJECT APPROACH FROM THE SOCIAL RESPONSIBILITY (CSR) THE CASE LIDERART Lima/Peru
  • 2. The case: LiderArt – Project: Metro Train To Lima city / Peru
  • 3. The case LiderArt. 1) What is Project ? 2) Public Project & Private Project. 3) Responsibility Social Corporative and Project … relation or relationship 4)Project: Metro Train To Lima city / Peru. (twenty years 1989-2009) 5) Situation to Project Metro 2009.
  • 4. The case LiderArt. 6) Why Project LiderArt: “Young leaderships across the urban art” 7) Targets To Project LiderArt 8) Development to Project LiderArt 9) Successes to Project LiderArt 10) Reports & Publications
  • 5. 1) What is a project? • AFNOR X50-115: A project is a set of coordinated and controlled activities with start dates and end, initiated with the target to attend an objective conforming to specific requirements. • PMI (PMBOK 4th edition): A project is a temporary endeavor undertaken to create a unique product or service.
  • 6. 2) Social Project / Private Project • Productive project: (*) There are projects that think about how to generate economic profitability and to obtain profit in money • Public or social project (*) : There are the projects that think about how to reach an impact on the quality of life of the population. Source: (*)”El lenguaje de los proyectos” C. Parodi (2001)
  • 7. 3) CSR and Project: Relation or Relationship? • Corporate social responsibility (CSR) is a form of corporate self-regulation integrated into a business model. (1980) Model Management Project = Deliverable (priority) (2000) Model Management Project = Deliverable & Environment (priority couple) Source: (*)”Wikipedia
  • 8. 4) Project Metro Traim To Lima / Peru 1986 – 2006 (20 years) • The Metro of Lima, it is an urban system of transport that covers the city of cardinal Lima of Peru • It was decided to initiate the work on08/1986 • The construction advanced with rapidity during two years (1989), but the country he was in a deep economic and social crisis, which did not allow to continue the work.
  • 9. 4) Project Metro Traim To Lima / Peru 1986 – 2006 (20 years)
  • 10. 5) Situation year 2009 • The central government decided in the year 2009 that the MTC should recapture the administration (AATE). • The financing of the work comes from an operation of external indebtedness with the CAF for US$ 300 MM. • December 2009, The AATE signed the contract for the construction to the Consortium Lima: Odebretch + Graña & Montero (Local Partned)
  • 11. 6) Project LiderArt TWO PROBLEMS: • The ancient columns (project to 1989) were being used by young people in risk of permanent conflict.
  • 12. 6) Why Project LiderArt TWO PROBLEMS: • Violent young people were taking the ancient structures as a refuge.
  • 13. 7) Targets to Project LiderArt • How make use of the ancient structures without turning in social problem ¡¡¡ • So project Liderart (young Leader Artist) is Born ¡¡¡
  • 14. 7) Targets To Project LiderArt I. To develop a diagnosis on the level of organization of this young people. II. To promote the personal development of the young people making use of the arts and the urban dance. III. To increase his capacity of Dialogue. IV. To promote spaces of Dialogue from the young people towards the organizations.
  • 15. 8) Development to Project LiderArt • To achieve this change of attitude and behavior Project developed a series of activities in dances urban. • LiderArt implements a methodology inspired in the art and the transformation of conflicts that it propitiates, from the creation and strengthening of spaces of dialogue
  • 16. 8) Development to Project LiderArt
  • 17. 9) Successes • It increases his confidence and personal safety • They improve his working capacities in team. • They used the discipline of the dance for his other activities. • They use skills of negotiation. • They choose his representatives and define functions.
  • 19. Acknowledgements • To Anni Paredes …. My Wife & Coordinator To Project LiderArt ¡¡¡¡